Customer Reviews

The Word of Mouse: New Age of Networked Media

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As more and more devices develop networking capabilities, from computers to games, mobile phones, television and household appliances, the network idea is ever expanded: but how does programming expand with it, to create a flow through the network. Jim Banister is a veteran industry media executive working with big companies such as Disney and Time Warner: his survey analyzes the success stories of internet companies which have become models for networking, outlines the potentials of networked media, and tells businesses how to tap into this potential. Word Of Mouse: The New Age Of Networked Media is a very highly recommended and intriguing survey of evolving programming - and its potentials.

Impressive reading for technophiles! Great analysis of our new, networked world and what it means to business and all of us. Thanks to corp exec Kimber for turning me on to this book!

Banister sees it and has captured it in a book. If you have any interest at all in how networked media is changing our world and how to prepare for it, you must read this book.