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Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play Hardcover – September 10, 2013


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Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play + Get Rich Click!: The Ultimate Guide to Making Money on the Internet + How to Make Money Online: Learn how to make money from home with my step-by-step plan to build a $5000 per month passive income website portfolio (of ... each) (THE MAKE MONEY FROM HOME LIONS CLUB)
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Editorial Reviews

From Publishers Weekly

In his latest book, serial entrepreneur Ostrofsky (Get Rich Click!), a domain-name investor best known for selling the name Business.com for .5 million, offers a trove of advice to consumers and marketers who want to better understand how to leverage technology. Equally relevant for the tech-savvy individual who wants cutting-edge insights or the beginner who just wants to turn on his or her first mobile device, Ostrofsky's guide demystifies and simplifies all things tech, covering topics ranging from recommerce (reselling goods online) and smartphone apps to smart whiteboards for e-learning. At first glance, the sheer volume of advice can seem too much to tackle, but the book's straightforward structure makes navigating this potentially intimidating topic easy. Ostrofsky breaks up the text with eye-catching graphics, cartoons, catchy pull-quotes, and includes sections called Marc my words, as well as liberally using case studies from companies that benefitted from using new technology. For any overwhelmed, overloaded, or intimated consumers or marketers, this book is a helpful, entertaining, and motivating resource. (Sept.)

From Booklist

“Learn, understand, compete, and win.” So advises Ostrofsky, entrepreneur and investor, who emphasizes the need to understand the opportunities offered by the tools and assistance of technology. He cites the tremendous benefits that can be derived personally and professionally from a variety of technologies, including social-media sites, apps, and many online resources. We are in the early stages of the Internet, and since technology is the language of the future, we must learn it for advancing in our personal and business lives. The author explains the many ways technology can empower us, such as by engendering parenting skills, consumer expertise, cyber safety, and education. Businesses must incorporate technology in their operations or lose market share to competitors, and Ostrofsky stresses that technology should not be feared: know what you don’t know, he suggests, and hire your weaknesses. This excellent book will appeal to a wide range of library patrons who seek a practical approach to technology and advice in how to maximize its use to grow and prosper. --Mary Whaley
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Product Details

  • Hardcover: 256 pages
  • Publisher: Simon & Schuster (September 10, 2013)
  • Language: English
  • ISBN-10: 1451668406
  • ISBN-13: 978-1451668407
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #515,929 in Books (See Top 100 in Books)

More About the Author

Marc Ostrofsky is New York Times Bestselling author of Get Rich Click! The Ultimate Guide to Making Money on the Internet!

His latest book by Simon & Schuster is "Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play!

He is an expert in researching, understanding and teaching others the various ways anyone or any business can use technology, gadgets, APPs and the Internet to be faster and more efficient. He is also an expert in how to make money online - often starting with just a great idea and using little or no money.

His own internet companies bring in $120 Million a year.

Called a "Technology Wildcatter" by the media, his venture capital firm has created a number of successful telecommunication, publishing and internet based companies. His last venture was with partners Ross Perot and Howard Schultz, the founder of Starbucks.

He is known for his record sale of Business.com in 1999 for $7.5 million which landed in the Guinness Book of World Records for the most expensive domain name ever sold.

Ostrofsky founded five high tech Internet and telecommunications magazines and a dozen technology trade shows, which were later sold various larger publishing firms for $50+ Million.

He currently owns operating web sites including CuffLinks.com, SummerCamps.com, eTickets.com, and is a major shareholder and board member in Blinds.com, a $100+ Million a year web site selling window blinds and window coverings.

His domain name portfolio includes Consulting.com, Photographer.com, HeartDisease.com, MortgageCompanies.com, BeautyProducts.com and many others.

He was one of the early pioneers and founders of the voice mail/voice processing market, the private pay phone market, the operator services market, the telecom reseller & VOIP market and the prepaid telephone card market in the United States.

Prior to these ventures, Ostrofsky organized several internet and telecommunications magazines and technology trade shows. The magazines included Voice Processing Magazine, PayPhone Magazine, Public Communications Magazine, Telecom Business Magazine as well as over 15 conferences and trade shows on the deregulated telecommunications and internet marketplace.

He also founded www.idNames.com, an international domain name registry service that was sold to Network Solutions, and is now a division of VeriSign.

He has been interviewed by 1000+ media outlets and has been on ABC's "The View" on several occasions. He is a professional speaker domestically and internationally on entrepreneurship on the internet. He is a member of the National Speakers Association (NSA) and was the initial creator of the Internet Commerce Association (ICA).

Ostrofsky purchased a world class sculpture and then worked with the Mayor of Houston to donate the piece to the City of Houston that now resides at the George Bush Intercontinental Airport in Terminal B, Houston, Texas. The plaque on the statue says: The "Star" of Houston's Cow Parade, a fundraiser for Texas Children's Hospital, this masterpiece represents the merging of the arts with aeronautics and depicts Houston's spirit of mingling creativity with opportunity. A dynamic interaction between businessman marc Ostrofsky, the City of Houston and airport officials made it possible for moonwalker to take up permanent residence here at Houston's George Bush Intercontinental Airport. Mr. Ostrofsky has donated this fun sculpture to the City of Houston on behalf of his daughters for all to enjoy. Please feel free to take a photo with "Moonwalker".

Ostrofsky has 5 daughters including identical twin daughters, Kelly Ostrofsky and Shelly Ostrofsky, who were one of the few seniors in American history to graduate as co-valedictorians from their high school class - which got them on the front page of the Houston Chronicle and USA TODAY with President George Bush.

Ostrofsky is a graduate of the University of Texas at Austin with a Bachelor's degree in Business Administration and a major in Marketing.

He splits his time with his wife Beverle in Aspen, Colorado and Houston, Tx. with their two dogs, Boogie and Woogie.

Customer Reviews

Marc Ostrofsky's writing style is fun and the case studies and personal anecdotes make it an enjoyable read.
Diane A. Ross
Word of Mouse also provides insightful perspectives on how the internet-age is changing, and will change, the way we work and live.
Phyllis Campagna
I found this book very useful as a learning tool to help keep up with the many new applications and social media possibilities.
silver elves

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Isa Bojorquez on October 1, 2013
Format: Kindle Edition Verified Purchase
So, I actually convinced myself to buy a kindle to read this book. I had expedited my kindle and preferred to pay for the kindle price rather than the hardcover price.

Before anything, let me preface my review. I'm a student in my 20s specializing in Information Based Strategies as well as Marketing Research in the world of the Informed Consumer. I picked up Word of Mouse as a recommendation from one of my professors. He had referenced the material as one that can help reduce the "uncertainty" factor when developing a product launch.

I probably should have focused more on the subtitle: "101+ Trends in how we etc." The title itself implies that the content would only scratch the surface as it tries to summarize network dynamics. As a 90s kid who is pretty knowledgeable in the "tech" world I can't say I learned anything new from this book. I mean sure I learned about some interesting apps here and there, but I was more interested in the why factors. It definitely captures network trends from a macro perspective, which I can appreciate, however, I don't feel it has added any value as to what I didn't know.

The small statistic figures are interesting here and there, but there was no depth. Even the case studies themselves don't really go into dense detail. Thus, it is sad that I may the first to contribute to a low star rating. Nonetheless, this book may be more helpful for those who haven't really been following the social networking scene and just want to jump into it.
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3 of 3 people found the following review helpful By scott shaffer on October 11, 2013
Format: Hardcover Verified Purchase
I loved Get Rich Click because it offered numerous ways to be an Internet entrepreneur..my version is filled with highlighting and bent pages.
Word of Mouse discusses more current digital applications and what benefits they offer.

I do like Marc these Words...Marc is definitely an Internet visionary.
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1 of 1 people found the following review helpful By silver elves on November 26, 2013
Format: Hardcover
I found this book very useful as a learning tool to help keep up with the many new applications and social media possibilities. It is well organized and presented. Some of the explanations and resources of media trends included that were new to me, yet I have been wanting to learn about, were all about "crowd sourcing" and "crowd funding", as well as mobile shopping apps. There are so many way to use the internet and if you are slightly behind in understanding some of these for either business or personal use, then this book is written just for you!

Martha Love
author of "What's Behind Your Belly Button?: A Psychological Perspective of the Intelligence of Human Nature and Gut Instinct
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1 of 1 people found the following review helpful By Cynthia Willis on November 12, 2013
Format: Hardcover Verified Purchase
If you want precise insight to the NEW media this book is for you. Once upon a time social media was "out of this world!" This book will display many other social media techniques and ideas that we once thought was "out of this world!"
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Format: Hardcover
The title of my review is one of Marc Ostrofsky's several dozen observations and it correctly emphasizes the importance of building a database of one's friends, suppliers, business prospects, clients, and even competitors. I agree with Ostrofsky that "the person or business with the best data will always win the game" if (HUGE "if") they ensure its accuracy and sufficiency, and, know what to do with the data.

In Word of Mouse (clever title), Ostrofsky shares just about everything he has learned about (a) creating or recognizing business opportunities, (b) evaluating them, and then (c) taking full advantage of those that seem to have the best potential. He also explains how to find and then use the tools that his reader will need to grow personally and get ahead professionally. Several of the insights shared in this book were first introduced in his previously published book, Get Rich Click! The Ultimate Guide to Making Money on the Internet (2011). If anything, they are even more relevant - and more valuable - today than they were several years ago, not only in terms of online commerce but also in terms of how people "live, learn, work, and play.
Read more ›
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2 of 3 people found the following review helpful By Randy-Lynne Wach on December 23, 2013
Format: Kindle Edition
I’m a sucker for a good title, what can I say? Word of Mouse is a delightful wordplay for a marketing book with a tech-y slant. It takes on an enormous challenge—to describe how technology has changed the way we live, learn, buy, sell, work, play, and communicate. Each chapter comes loaded with information and examples. The problem is that it became more of an information overload, and quickly became something to slog through rather than the marketing inspiration I was looking for.

There actually is quite a bit of good information in the book, but, as is often a risk with print materials about emerging technology, there’s also quite a bit that is already outdated. While Ostrofsky waxes poetic about QR codes and includes at least one per chapter, actual use of QR codes seems to have tapered off since their heyday a couple years ago. Also, the librarian in me can’t help but disagree with his predictions of the death of print books. He is much more enthusiastic about the future of mobile apps. There are some great examples and insights to be found in this book, but much of it misses the mark.

Randy-Lynne Wach
Review for Sacramento Book Review
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