Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer s recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you.
Word-of -Mouth Advertising Online and Off
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Help for you to build WOMM into your marketing plan so your company can leverage Word-of-Mouth advertising to maximum benefit!
October 20, 2008
Format:Paperback
Nice book. It is well written and well outlined. It explains pretty clearly what you can do to get free publicity for your product or service and how to create buzz. It has 12 chapters and two appendices:
0. Introduction to Word of Mouth Marketing (WOMM)
1. First words - 5 advantages of WOMM
2. The C-word - The customer is king
3. The B-word - Buzz
4. Virtual words - Internet marketing
5. All the world's a stage - Affiliate marketing
6. For words - Viral marketing
7. Is that even a word? - Blogs
8. In words and out words - Email marketing
9. A word from our sponsors - Chapters 6-8, but for NPOs
10. The F-word - False, fake, and forthright
11. Bad words - Monitor negative buzz
12. Conclusion - Famous last words
A. Proven secrets and tips from WOMM
B. More types of low cost (or free) WOMM campaigns
There are many different types of marketing plans. Some are pretty much just advertising plans. Others are personal networking plans. Some are stickly Internet-based, i.e., Internet marketing. While others involve public speaking and doing seminars and workshops for a fee or free. The one that tends to touch upon all of these different styles of marketing is Word-of-Mouth (WOMM).
In this book you learn about the 5 steps to successful WOMM:
>>Find all the right people
>>Massage your message (give people something to talk about)
>>Give "the message/talk" away (send out free samples)
>>Pass "the talk" out (blog, viral campaign, reviews ...)
>>Stay on track
The author covers a lot of angles in this book when it comes to WOMM. I think it is definitely a worthwhile read for any small business owner who wants to reevaluate their company's marketing plan and make sure it is using WOMM to its fullest potential. 4 stars!
PS. I just read and posted a review for "Dirty Little Secrets of Buzz" (ISBN: 9781402213373). In my humble opinion, the instant book being reviewed should be read along with Dirty Little Secrets. Both books compliment each other.
0. Introduction to Word of Mouth Marketing (WOMM)
1. First words - 5 advantages of WOMM
2. The C-word - The customer is king
3. The B-word - Buzz
4. Virtual words - Internet marketing
5. All the world's a stage - Affiliate marketing
6. For words - Viral marketing
7. Is that even a word? - Blogs
8. In words and out words - Email marketing
9. A word from our sponsors - Chapters 6-8, but for NPOs
10. The F-word - False, fake, and forthright
11. Bad words - Monitor negative buzz
12. Conclusion - Famous last words
A. Proven secrets and tips from WOMM
B. More types of low cost (or free) WOMM campaigns
There are many different types of marketing plans. Some are pretty much just advertising plans. Others are personal networking plans. Some are stickly Internet-based, i.e., Internet marketing. While others involve public speaking and doing seminars and workshops for a fee or free. The one that tends to touch upon all of these different styles of marketing is Word-of-Mouth (WOMM).
In this book you learn about the 5 steps to successful WOMM:
>>Find all the right people
>>Massage your message (give people something to talk about)
>>Give "the message/talk" away (send out free samples)
>>Pass "the talk" out (blog, viral campaign, reviews ...)
>>Stay on track
The author covers a lot of angles in this book when it comes to WOMM. I think it is definitely a worthwhile read for any small business owner who wants to reevaluate their company's marketing plan and make sure it is using WOMM to its fullest potential. 4 stars!
PS. I just read and posted a review for "Dirty Little Secrets of Buzz" (ISBN: 9781402213373). In my humble opinion, the instant book being reviewed should be read along with Dirty Little Secrets. Both books compliment each other.
Format:Paperback
Well organized and an easy read. The author provides lots of examples and tips to help you design a wining WOMM campaign. This book would be very useful for anyone starting their own business and looking to maximize their marketing potential with minimal investment.
Format:Paperback
This book was very well written. It is an extremely easy read. The author set a very conversational tone from the beginning that just pulled you right in. All of the case studies were insightful and offered good suggestions for ways to avoid pitfalls. I would recommend this book for anyone looking for a way to advertise themselves with little or no budget.
Most Recent Customer Reviews
Informative and highly recommended!
What do you take more to heart - word of mouth enthusiasm or simply reading words. I, for one, trust and am more apt to follow-up on an enthusiastic endorsement from a friend,... Read more
Published on November 16, 2009 by A. Pohren
Who knew learning about marketing could be so fun!
If you're like me, and you have your own business, you've probably read countless business "how-to" books; most of them well-meaning, but, also, well...boring! Read more
Published on June 23, 2009 by Mary S. Crutchfield
Perfect for the Times...
"Word of Mouth Advertising Online and Off" is a solid resource for both large and small companies, non-profits, and independent sales people, on word of mouth marketing. Read more
Published on January 28, 2009 by A. Fitzgerald
Practical, Easy-to-Implement Ideas and Advice for Those Who are Short...
This book is well-written with dozens of tips for the reader on how to maximize the many opportunities that exist right under their nose for free, or nearly-free advertising. Read more
Published on December 11, 2008 by Deborah F. Booth
Your best value in marketing education.
I highly recommend this information packed marketing tool. Over the past 15 years of business we have spent thousands of dollars on marketing classes. Read more
Published on October 15, 2008 by Irving Harris
I wish I'd had this book when I first started working for myself!
We've all heard the phrase "word-of-mouth success." But if you think such success only happens to other business owners and professionals, you're wrong. Read more
Published on October 5, 2008 by Michelle Goodman
WOM Wins!
Lynn Thorne's Word of Mouth Advertising is a winner. Chock full of examples you can use today, this is one of the more helpful books I've read in a long time.
Published on September 23, 2008 by Mark Amtower
A Small Business Life Saver
This book was a lifesaver for my small business, which was losing revenue due to the slower economy. I needed to attract more customers. Read more
Published on August 25, 2008 by Walty
Talk may be cheap, but it works!
The economy stinks. Many of us have lost our jobs and we're desperate for a way out of this mess.
Here's a book that can help, really help, and it may be the last word on... Read more
Here's a book that can help, really help, and it may be the last word on... Read more
Published on August 15, 2008 by Robert R. Quarteroni
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
viral piece, buzz campaign, negative buzz, customer evangelists, buzz marketing, viral campaign, brand ambassadors, viral video, viral marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Word From Our Sponsors, The C-Word, First Words, All the World, The B-Word, The F-Word, Menu Foods, Virtual Words, Bad Words, Out Words, World Wide Web, United States, Second Life, Fruity Cheerios, Bryan Freeman, Wall Street, Burger King, Sally Lou, World Vision, Word of Mouth Marketing Association, New York, Clean Shopper, The Blair Witch Project Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
viral piece, buzz campaign, negative buzz, customer evangelists, buzz marketing, viral campaign, brand ambassadors, viral video, viral marketing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Word From Our Sponsors, The C-Word, First Words, All the World, The B-Word, The F-Word, Menu Foods, Virtual Words, Bad Words, Out Words, World Wide Web, United States, Second Life, Fruity Cheerios, Bryan Freeman, Wall Street, Burger King, Sally Lou, World Vision, Word of Mouth Marketing Association, New York, Clean Shopper, The Blair Witch Project Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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