Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
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Most Helpful Customer Reviews
15 of 17 people found the following review helpful:
4.0 out of 5 stars
This book really works wonders!,
By Deborah Bursell (Minnesota) - See all my reviews
This review is from: Word-Of-Mouth Marketing (Paperback)
Word of Mouth Marketing is a book I have been looking for for a long time. In my business, of corporate entertainment, other performers are always asking for my advice on how I market myself. This books puts the marketing strategy that I use into black & white. How to get clients, How to KEEP clients, responding to negative situations, REWARDS for those that play a part in promoting YOUR BUSINESS, incentives to get people to talk about your product/business. I especially loved the final chapter, The Word of Mouth Marketing Blitz. Everything we need to know about utilizing word of mouth advertising is summarized in easy to understand, and easy to put into action steps. I will read this book over and over, and will definately refer others to it in the future.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Incredible,
By
This review is from: Word-Of-Mouth Marketing (Paperback)
I have read over 300 business books and I would rank Jerry's Book at the top. Very practical ideas that are easy to implent and see immediate results. If you are in sales or own your own business you better hope your competition does not read this first!
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great read especially for small business owners,
This review is from: Word-Of-Mouth Marketing (Paperback)
This is a great book for anyone contemplating staring a business or already in business. All too often everyone wants to advertise which costs money. Jerry nails it in his book by focusing on your customers to market your business through "word of mouth." If you're struggling with how to promote or advertise your business, this is a must read.
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Inside This Book
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First Sentence:
The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
controlled outrageousness, goof kit, blitz team, talk factor, marketing pyramid, insider talk, ask principle, marketing blitz, action planner, positive talk, overall marketing plan, mouth marketing, negative talk, great customer service, magic question Key Phrases - Capitalized Phrases (CAPs): (learn more)
Quill Corporation, Jack Miller, Tom Peters, Hungry Heifer, Bob Levoy, Cosmic Crunch, New York, Old Lady Sunshine, Bob Greathouse, Victor Kiam New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The talk factor is a term I coined to describe the dynamics of word of mouth, but it's a concept you're completely familiar with in practice. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
controlled outrageousness, goof kit, blitz team, talk factor, marketing pyramid, insider talk, ask principle, marketing blitz, action planner, positive talk, overall marketing plan, mouth marketing, negative talk, great customer service, magic question Key Phrases - Capitalized Phrases (CAPs): (learn more)
Quill Corporation, Jack Miller, Tom Peters, Hungry Heifer, Bob Levoy, Cosmic Crunch, New York, Old Lady Sunshine, Bob Greathouse, Victor Kiam New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 21
books:
See all 21 books this book cites
18
books
cite this book:
See all 18 books citing this book
- Thriving on Chaos: Handbook for a Management Revolution by T Y PETERS on page 3, and page 186
- Moments of Truth by Jan Carlzon on page 75, and page 168
- Thriving on Chaos by Tom Peters on page 3, and page 186
- The Marketing Plan by William A. Cohen PhD on page 232
- Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise by Harvey MacKay on page 194
See all 21 books this book cites
- How to Get Clients by Jeff Slutsky on page 57, and Back Matter
- Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan R. Misner on page 79, and Back Matter
- Fiction Writer's Brainstormer by James V. Smith Jr. in Front Matter, and page 37
- Beyond the First Visit: The Complete Guide to Connecting Guests to Your Church by Gary L. McIntosh in Back Matter
- The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman on page 218
See all 18 books citing this book
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