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WordPress 3 For Business Bloggers [Paperback]

Paul Thewlis (Author)
4.3 out of 5 stars  See all reviews (7 customer reviews) |
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Book Description

Publication Date: December 8, 2011

Promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising, and SEO

  • Use WordPress to create a winning blog for your business
  • Develop and transform your blog with strategic goals
  • Market and measure the success of your blog

In Detail

WordPress makes the business of blogging easy. But there's more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.

WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.

You begin by identifying your blog's strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.

You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.

WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.

What you will learn from this book

  • Develop a 'blogging business plan' - clarify your blogging goals and sketch out a process for achieving them in WordPress
  • Build a custom theme so that the look of your blog immediately communicates your brand to visitors
  • Engage with the blogosphere and create beneficial relationships with other bloggers, making the most of each other's traffic and customers
  • Optimize your site for search by incorporating good SEO practices into your blog strategy and content
  • Use social media marketing such as Twitter, Facebook, Digg, Reddit, and Delicious to drive traffic to your blog
  • Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
  • Manage adverts and implement revenue-generating features using Google AdSense and affiliate programs
  • Incorporate multimedia on your blog, including video and image galleries

Approach

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog.

Who this book is written for

This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging.

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Editorial Reviews

About the Author

Paul Thewlis

Paul Thewlis has worked as a web communications professional in the public and private sectors. He is currently E-Communications Manager for a multinational transport company based in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms. He is an expert in the use of social media within corporate communications.

Product Details

  • Paperback: 346 pages
  • Publisher: Packt Publishing (December 8, 2011)
  • Language: English
  • ISBN-10: 1849511322
  • ISBN-13: 978-1849511322
  • Product Dimensions: 9.2 x 7.5 x 0.7 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #403,437 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful
Not just for the beginner! February 28, 2012
Format:Paperback
Even after 5 years of WordPress learning and developing, this book is a great resource. It breaks down the elements a newbie will need to be successful at tackling WordPress, and at the same time provide enough education and resources that even an advanced user can benefit from reading it. The use of screenshots and a case study tremendously aids the reader, improving comprehension and application. I'd recommend this book to anyone wanting to learn more about WordPress, and to any business interested in improving their business blogging strategy! Feel free to read my full review of this book here,(...)
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1 of 1 people found the following review helpful
Format:Paperback
I was surprised by WordPress 3 for Business Bloggers in a number of ways. I really liked the coverage and the pace of the book. I also liked that there was a case study used. There were points where I was taken aback by the technical detail reached, though. Those sections made up a big enough percentage of the book to bring it out of the `direct client recommendation' level for me, but instead land in more of a `new WordPress consultant recommendation' group. I would surely recommend the book to someone new(er) to WordPress, looking to become more familiar with how the application works on a more applicable level. There is also great information in the book that should be trickled down to clients, but in my opinion not directly. Instead I think this book is great for people who can act as a resource for their client by offering the information in their own words and be available to answer any additional questions that crop up. I'm really glad to have read this book and feel that it's a great source of up-to-date information.
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1 of 1 people found the following review helpful
A Good Starter Kit January 16, 2012
By Michael
Format:Paperback
WordPress is the most popular web software used for content management today. One of the reasons for this is the low barrier to getting started. WordPress is not only free, but it is easy to use and there are tons of resources available for theming and expanding the website. But, that ease of use and over abundance of resources can also work against the new user. While the first blog is quick to setup, where do you go from there? How do you make the site your site? How do you get people to visit, engage them once they are there, and get them to come back? And how do you even know about all this? These questions are what Paul Thewlis tries to answer in his book WordPress 3 For Business Bloggers. Note that this is a new and updated edition of his book that was published in 2008.

Just a note that this book had the honor of being the first book I read on my new Kindle. One of the things I really like about books from Packt is that they are available in multiple formats including print, PDF, ePUB, and Amazon's MOBI format. But, back to the book itself.

WordPress 3 For Business Bloggers is well suited as an introduction to what can be done with a WordPress blog for most people. It succeeds in taking the new user beyond the initial install into the world of plug-ins and theme customization. While I am not really fond of the chapter on HTML and altering themes, I can see the necessity of familiarizing yourself with it. I just think that it is too much for most people and to prone to error. Seriously, you are better either in the hands of a real designer or finding a theme that doesn't need behind the scenes tweaking.

I do find that the plug-ins covered hit most of the major ones most folks will need. From Askimet for spam to All-In-One SEO for search engine optimization, and many more, Thewlis walks you through not only how to install and setup the plug-in, but why you are doing so and what result should be achieved. That in itself is probably the strongest trait of the book - it goes into the "whys" behind the "whats" and "hows". In fact, this is one of the only books I have seen that really asks you to think about why you are using a blog. Early on Thewlis says, "a successful business blog is achieved by identifying strategic goals and applying these to the type of blog you are publishing." That is something a lot of people - even highly paid web developers - miss. What is your goal, and how is your website or blog supposed to help you achieve that goal?

Speaking of goals, there is also a very good introduction given to the analysis of traffic through tools such as Google Analytics, Alexa, and PageRank. These are all topics that can, and do, cover many books in themselves, but the introduction given here is good and will allow the reader go on and do more research having a solid foundation beneath them or be able to talk intelligently with an expert or consultant if they chose to do so. Most people will never need to go beyond what is taught in this book, but if you do, it is nice to know you are prepared.

So, all-in-all I would recommend WordPress 3 For Business Bloggers for the people who want to take their blog or WordPress based website on to the next level but don't know where to start. It can be intimidating when you don't even know what questions to ask, and Thewlis gives solid exposure to most all areas so you can know where you want to dive deeper. The one thing I would warn against is getting tied up in details, such as the aforementioned theming, where you really don't need to. Just read through those chapters for the background knowledge and move on.
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