This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. This book is written for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services, or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster. Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is needed for this book. Readers will get a deeper level of knowledge on how to make their website rank better and attract more visitors.
WordPress 3 Search Engine Optimization
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About the Author
Michael David
Michael David is a programmer, web designer, and search engine optimization consultant with a wide range of expertise in web and search technologies. He is a panel speaker at WebmasterWorld's PubCon educational conferences for web professionals, and a speaker at SCORE, a national non-profit organization that offers business mentoring services to small business entrepreneurs. He is the founder and President of TastyPlacement, a search placement and internet marketing firm based in Austin, Texas. TastyPlacement serves national and local businesses through search marketing, pay-per-click management, website development, content development, and social media strategy. TastyPlacement's clients span a wide range of niches and properties, from national e-Commerce outlets and national brands (MonsterRax, SpiBelt) through photo sharing sites to businesses in local markets from Hawaii to Maine.
Michael David
Michael David is a programmer, web designer, and search engine optimization consultant with a wide range of expertise in web and search technologies. He is a panel speaker at WebmasterWorld's PubCon educational conferences for web professionals, and a speaker at SCORE, a national non-profit organization that offers business mentoring services to small business entrepreneurs. He is the founder and President of TastyPlacement, a search placement and internet marketing firm based in Austin, Texas. TastyPlacement serves national and local businesses through search marketing, pay-per-click management, website development, content development, and social media strategy. TastyPlacement's clients span a wide range of niches and properties, from national e-Commerce outlets and national brands (MonsterRax, SpiBelt) through photo sharing sites (WreckedExotics.com, ExoticSpotter.com) to businesses in local markets from Hawaii to Maine.
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More About the Author
Michael David is the author of WordPress 3.0 Search Engine Optimization. He founded the Austin-based WordPress development and search engine optimization firm, TastyPlacement. He was originally trained as a lawyer and pursued internet marketing as a second career. He lives in Austin with his wife and two children.
Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Paperback
I read this book in about 2 days and got a lot of good information from it, but will keep it around for reference as I learn more. I run a mommy blog on wordpress that reviews a lot of home products, baby products, family videos, etc. I found this book to be easy to read and packed with information. It's almost 350 pages and it's very dense. It covers pretty much everything I could ever think of. One thing that is especially helpful is just the basic setup information for a wordpress site like the right plugins and tracking information. It teaches all about how to do keyword research. Other than 1 or 2 sort of boring chapters it's the best one out there. I also have "Easy Wordpress SEO" which is a kindle book for like 3 dollars--but that's not even a book, it's more like a long pamphlet.
6 of 6 people found the following review helpful
A practical, hands-on approach to creating a WordPress blog or website "that search engines will love"
June 10, 2011
Format:Paperback
As is also true of other Packt publications, this book has prepared me well to work with technical and graphics specialists whom I have retained to develop for me a "fully-functional, dynamic" WordPress website. That is to say, Michael David and his colleagues have provided a comprehensive and cohesive briefing on how I can work effectively with the specialists to create a WordPress blog or website "that search engines will love." According to Paul, "We'll learn about Google's recommended best practices and how to implement the best ranking strategies when planning and executing your web marketing plan. We'll learn to identify and safely avoid a host of forbidden `black hat' te4chniques that search engines frown upon." Coverage includes keyword research h, title tag optimization, link building, and site architecture as well as most effective strategies and tactics for search optimization.
I do not fully understand all of the material provided in Chapter 7 ("Using Social Media"), for example, that explains how to harness social media to help promote (in my case) a WP website at which I blog. However, given the volume of content that I continue to create or adapt, it will be immensely helpful to me to know (and understand) which questions to ask throughout the website development process, one that will probably be never-ending. But at least I can express my wishes and intentions as various modifications are made in weeks and months ahead.
Readers will appreciate the "Summary" section at the conclusion of each of the nine chapters in which Michael David reviews key points. This material will facilitate, indeed expedite frequent review later. In fact, I highly recommend highlighting whichever passages are most relevant to the reader's specific needs and interests. As is also true of other Packt publications, this one has a highly detailed Table of Contents and Index.
I do not fully understand all of the material provided in Chapter 7 ("Using Social Media"), for example, that explains how to harness social media to help promote (in my case) a WP website at which I blog. However, given the volume of content that I continue to create or adapt, it will be immensely helpful to me to know (and understand) which questions to ask throughout the website development process, one that will probably be never-ending. But at least I can express my wishes and intentions as various modifications are made in weeks and months ahead.
Readers will appreciate the "Summary" section at the conclusion of each of the nine chapters in which Michael David reviews key points. This material will facilitate, indeed expedite frequent review later. In fact, I highly recommend highlighting whichever passages are most relevant to the reader's specific needs and interests. As is also true of other Packt publications, this one has a highly detailed Table of Contents and Index.
6 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
With the explosion of new stuff to keep up with and information in general, I choose books carefully. And rarely, do I take time to rate them after reading. However, I just finished reading this book cover to cover, and will keep certainly keep it for reference. As a pay-per-click (PPC) specialist who also owns websites, I rate this book as "must" read for anyone who has (or is going to build) a wordpress site or blog. Many of the sections on SEO, such as those on link building, apply equally well to a owner of a website on any platform, or to individuals looking for a professional introduction to SEO. I give it 5 stars, and am going to order a copy for a colleague.
Most Recent Customer Reviews
PACKED with great information!
Practical, well written, thorough treatment of SEO! WP 3 Search Engine Optimization is packed with information and yet very easy to read or use as reference. Read more
Published 1 month ago by Charles
Lots of Depth and Specific Suggestions, Responsive Author
NOTE:
I did not purchase this book from Amazon, I purchased it from the iPad / iBooks store from Apple (at a bit of a discount over Amazon no less). Read more
I did not purchase this book from Amazon, I purchased it from the iPad / iBooks store from Apple (at a bit of a discount over Amazon no less). Read more
Published 3 months ago by CMOS
Wow! I'm impressed.
Okay...I purchased this book with some hesitancy because I've read many different books on the subject and I've been enrolled in several training programs for SEO. Read more
Published 7 months ago by mindset21
SEO, and not just for WordPress
Although the emphasis is on WordPress, the book is a good stand-alone SEO book. It addresses SEO from just about every angle available. Read more
Published 9 months ago by Janice Schwarz
Just What I Was Looking For
As a small business owner with a WP blog, this book really delivered the information that I was looking for. Read more
Published 10 months ago by TriggerPoint
Great for you as a developer, awesome for your clients
What originally struck me about WPSEO was that instead of this being a book for me at this point, it'd be a perfect reference for my clients. Read more
Published 10 months ago by Jonathan Christopher
Extremely easy to follow, yet very in-depth
I am not a beginner, but definitely not an expert. I found this information easy to follow and extremely informative. Read more
Published 10 months ago by Turtle Cafe
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