WordPress 3 Search Engine Optimization [Paperback]

Michael David (Author)

Book Description

Publication Date: April 26, 2011

WordPress SEO: The Ultimate Guide from WordPress Authority and Noted Speaker Michael David
 

"Without doubt, the leading guide to SEO for WordPress from the leading authority on the topic"


Are you building a business or community with a WordPress site? This guide shows you the secrets to SEO--how to optimize your website for popularity with search engines

• Discover the SEO secrets you need to get your WordPress site to the top of the search engines
• Learn everything from keyword research and link building to customer conversions in this complete guide
• Packed with real-word examples to help get your site get noticed by Google, Yahoo, and Bing
• How to employ WordPress' built-in community building features
• How to extend WordPress' functionality to harness social media to build your site
• This easy-to-read guide takes you step-by-step through the process of building a search engine-friendly WordPress site

WordPress 3 SEO in Detail

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.

WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.
 
We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.
 
We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress.
 

WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
 

What you will learn from WordPress 3 Search Engine Optimization

• Understand the elements that search engines use to rank websites— and how to optimize you site for premium placement
• Empower your site with the functionality of social media sites to extend its reach and gain more visitors
• Discover the high-volume, high-value search phrases that customers use
• Learn to avoid dangerous black-hat optimization techniques
• Build high-quality, high-value links from other websites to raise your rankings in search engines
• Create optimized and engaging content that both search engines and readers will love
• Avoid common SEO mistakes that can get your site penalized by search engines
• Acquire web video for higher rankings and more visitors
• Learn to test your site and monitor your progress
• Harness the power of third-party plugins to turn your WordPress blog into a high-powered ranking machine

WordPress 3 Search Engine Optimization: Approach
 
This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.

Editorial Reviews

From the Author

Hello readers. I'd like to say a few words about this book, and hopefully you are thinking of reading it. I make my living helping people build businesses and communities online. I have put everything I know into this book, I have held back no secrets. 

I think you will find this book very dense, it's absolutely stuffed with information and there is no fluff. I hope you consider purchasing the book, and I further hope that you enjoy it. 

-Michael David

About the Author

Michael David is a programmer, web designer, and search engine optimization consultant with a wide range of expertise in web and search technologies. He is a panel speaker at WebmasterWorld's PubCon educational conferences for web professionals, and a speaker at SCORE, a national non-profit organization that offers business mentoring services to small business entrepreneurs. He is the founder and President of TastyPlacement, a search placement and internet marketing firm based in Austin, Texas. TastyPlacement serves national and local businesses through search marketing, pay-per-click management, website development, content development, and social media strategy. TastyPlacement's clients span a wide range of niches and properties, from national e-Commerce outlets and national brands (MonsterRax, SpiBelt) through photo sharing sites (WreckedExotics.com, ExoticSpotter.com) to businesses in local markets from Hawaii to Maine.

Product Details

• Paperback: 344 pages
• Publisher: Packt Publishing (April 26, 2011)
• Language: English
• ISBN-10: 1847199003
• ISBN-13: 978-1847199003
• Product Dimensions: 7.5 x 0.7 x 9.2 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #380,656 in Books (See Top 100 in Books)

More About the Author

Michael David is the author of WordPress 3.0 Search Engine Optimization. He founded the Austin-based WordPress development and search engine optimization firm, TastyPlacement. He was originally trained as a lawyer and pursued internet marketing as a second career. He lives in Austin with his wife and two children.

Most Helpful Customer Reviews

9 of 9 people found the following review helpful

5.0 out of 5 stars Expertly Written, Easy to Follow May 15, 2011

By Doi Moi

Format:Paperback

I read this book in about 2 days and got a lot of good information from it, but will keep it around for reference as I learn more. I run a mommy blog on wordpress that reviews a lot of home products, baby products, family videos, etc. I found this book to be easy to read and packed with information. It's almost 350 pages and it's very dense. It covers pretty much everything I could ever think of. One thing that is especially helpful is just the basic setup information for a wordpress site like the right plugins and tracking information. It teaches all about how to do keyword research. Other than 1 or 2 sort of boring chapters it's the best one out there. I also have "Easy Wordpress SEO" which is a kindle book for like 3 dollars--but that's not even a book, it's more like a long pamphlet.

8 of 8 people found the following review helpful

5.0 out of 5 stars A practical, hands-on approach to creating a WordPress blog or website "that search engines will love" June 10, 2011

By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE™ VOICE

Format:Paperback

As is also true of other Packt publications, this book has prepared me well to work with technical and graphics specialists whom I have retained to develop for me a "fully-functional, dynamic" WordPress website. That is to say, Michael David and his colleagues have provided a comprehensive and cohesive briefing on how I can work effectively with the specialists to create a WordPress blog or website "that search engines will love." According to Paul, "We'll learn about Google's recommended best practices and how to implement the best ranking strategies when planning and executing your web marketing plan. We'll learn to identify and safely avoid a host of forbidden `black hat' te4chniques that search engines frown upon." Coverage includes keyword research h, title tag optimization, link building, and site architecture as well as most effective strategies and tactics for search optimization.

I do not fully understand all of the material provided in Chapter 7 ("Using Social Media"), for example, that explains how to harness social media to help promote (in my case) a WP website at which I blog. However, given the volume of content that I continue to create or adapt, it will be immensely helpful to me to know (and understand) which questions to ask throughout the website development process, one that will probably be never-ending. But at least I can express my wishes and intentions as various modifications are made in weeks and months ahead.

Readers will appreciate the "Summary" section at the conclusion of each of the nine chapters in which Michael David reviews key points. This material will facilitate, indeed expedite frequent review later. In fact, I highly recommend highlighting whichever passages are most relevant to the reader's specific needs and interests. As is also true of other Packt publications, this one has a highly detailed Table of Contents and Index.

8 of 8 people found the following review helpful

5.0 out of 5 stars A "must read" for wordpress site owners or SEO beginners June 8, 2011

By PPC Specialist

Format:Paperback|Amazon Verified Purchase

With the explosion of new stuff to keep up with and information in general, I choose books carefully. And rarely, do I take time to rate them after reading. However, I just finished reading this book cover to cover, and will keep certainly keep it for reference. As a pay-per-click (PPC) specialist who also owns websites, I rate this book as "must" read for anyone who has (or is going to build) a wordpress site or blog. Many of the sections on SEO, such as those on link building, apply equally well to a owner of a website on any platform, or to individuals looking for a professional introduction to SEO. I give it 5 stars, and am going to order a copy for a colleague.