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WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO Paperback – August 11, 2008

ISBN-13: 978-1847195326 ISBN-10: 1847195326 Edition: Paul Thewlis(Author)

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Product Details

  • Paperback: 356 pages
  • Publisher: Packt Publishing; Paul Thewlis(Author) edition (August 11, 2008)
  • Language: English
  • ISBN-10: 1847195326
  • ISBN-13: 978-1847195326
  • Product Dimensions: 9.1 x 7.6 x 0.8 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,232,820 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Paul Thewlis

Paul Thewlis has worked as a web communications professional in the public and private sectors. He is currently E-Communications Manager for a multinational transport company based in the UK. He began his web career as a Technical Editor, working on web design books for a well-known publisher. He has extensive experience of many content management systems and blogging platforms.


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Customer Reviews

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Most Helpful Customer Reviews

23 of 23 people found the following review helpful By Todd Hawley on February 4, 2009
Format: Paperback
This book explains how to take your WordPress blog and turn it into something special, a blog that sets it apart from the tens of thousands of other blogs online. Using as its example the "Chiliguru" blog, Mr Thewlis explains how to produce a blog that readers will take notice of and read every time you post new content. He starts with the basics, like setting your goals for the blog, designing it, incorporating image and video files, then goes on to offer "blog writing tips." With so many bloggers, it's important to incorporate good writing into your blog. Even though he stresses there aren't any "set rules" to blogging, few people will read a blog that is boring or poorly written.

Search engine optimization is a hot topic in the blogosphere these days and Mr Thewlis devotes an entire chapter to this topic, discussing keywords, permalinks, tags and site maps. He also touches upon other ways of promoting your blog, how to analyze your blog stats, and more importantly ways of making money from your blog. There are also lots of good screen shots throughout that help explain different procedures.

I found this to be a highly enjoyable book. It's clear Mr Thewlis put a lot of effort into showing the reader how to create a stand-out business blog.
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18 of 19 people found the following review helpful By ssnvet on November 21, 2008
Format: Paperback Verified Purchase
I have purchased and studied many technical books, this is the first book I felt a need to write a review. I find it well organized and understandable. The information concerning plug ins and the proper process is extremely valuable. I have only read about half way through the book, but I understand more about WordPress than I thought possible. The ability shown how to design the blog on your own computer and then upload it to your host is priceless. I highly recommend this book!
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11 of 11 people found the following review helpful By Thomas Beck on June 23, 2009
Format: Paperback
Touted as a `beyond the basics' book targeted towards business bloggers, WordPress for Business Bloggers delivers a wealth of WordPress and blogging knowledge in the context of a fictitious case study. I picked up this book as a way to jumpstart my involvement with WordPress after several years of involvement with other blogging tools. I was not at all disappointed with the results.

Based upon my experiences, I can confidently assert that no experience with WordPress is necessary to benefit from this book. The book states the assumption of such knowledge up front and, after that, never returns to WordPress basics. Ample materials on WordPress installation, operations and configuration can be found online and I appreciate that the book didn't spend any time rehashing these items.

Instead of focusing on simpler procedural activities, the book weaves together the challenges of solving business issues for Chiliguru, a fictitious business blog, with advanced WordPress operations, guidance, and plugins. The book manages to bridge the challenges of running a day-to-day blog with WordPress-specific knowledge in a unique style. One would be hard pressed to cobble together the information and knowledge this book imparts from the web-based tutorials currently available on the Internet.
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4 of 4 people found the following review helpful By T. Goleman on July 31, 2009
Format: Paperback Verified Purchase
I really did like this book. It gave some great tips for running a WordPress Blog. I agree, I think wordpress is the most powerful blogging platform out there! The plug in advice is pretty solid, and I have used many of the ones suggested in the book. Most have been updated for Wordpress 2.8. The only downside really to this book is that is a little dated, but such is life these days with technology, as soon as a tech book comes out its almost dated. But I think most readers can figure out the differences. The one thing I would have liked to have seen is instructions for the local server in Mac instructions too. I had to go and look it up on the net rather then get it from the book. Other then that I say read and make your blog better!
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1 of 1 people found the following review helpful By Dallas Marks on May 27, 2010
Format: Paperback
I recently relocated my blog from Google Blogger to WordPress hosted on my own domain. As an IT consultant, I'm used to getting under the hood and mastering new concepts. However, when it comes to blogging, I really just want to focus on writing content, not endless tweaking and maintenance. I was intrigued by the title of Paul Thewlis' book, WordPress for Business Bloggers. WordPress for Business Bloggers, from Packt Publishing, is a single, comprehensive resource for writers like me who want to create their own business-focused blog.

Not limited to just WordPress, Paul additionally delves into related topics such as search engine optimization, social media marketing, and monetizing your blog. I'm usually very skeptical of books that choose to go down rabbit trails that are best left to separate titles, but Paul covers these topics well. Paul uses a fictional blog, [..], to illustrate the concepts throughout the book. Curiously, his own personal blog isn't updated very frequently. Paul must be a busy man.

The biggest benefit I personally obtained from the book was the author's usage and endorsement of various WordPress plugins. There are frequently many plugins for the same task, such as blog rolls, Twitter feeds, etc. The book helped me narrow down some options and also helped me see the value in adding plugins that I had not considered, such as a Google sitemap plugin.

The book uses WordPress 2.6 and I'm currently using WordPress 2.9, but the minor differences do not take away from the usefulness of this guide. WordPress for Business Bloggers is still the only WordPress book on my shelf.
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