Most helpful positive review
23 of 23 people found the following review helpful
on February 5, 2009
This book explains how to take your WordPress blog and turn it into something special, a blog that sets it apart from the tens of thousands of other blogs online. Using as its example the "Chiliguru" blog, Mr Thewlis explains how to produce a blog that readers will take notice of and read every time you post new content. He starts with the basics, like setting your goals for the blog, designing it, incorporating image and video files, then goes on to offer "blog writing tips." With so many bloggers, it's important to incorporate good writing into your blog. Even though he stresses there aren't any "set rules" to blogging, few people will read a blog that is boring or poorly written.
Search engine optimization is a hot topic in the blogosphere these days and Mr Thewlis devotes an entire chapter to this topic, discussing keywords, permalinks, tags and site maps. He also touches upon other ways of promoting your blog, how to analyze your blog stats, and more importantly ways of making money from your blog. There are also lots of good screen shots throughout that help explain different procedures.
I found this to be a highly enjoyable book. It's clear Mr Thewlis put a lot of effort into showing the reader how to create a stand-out business blog.