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Wordplay: The Philosophy, Art, and Science of Ambigrams
 
 
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Wordplay: The Philosophy, Art, and Science of Ambigrams [Paperback]

John Langdon (Author)
4.8 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

November 8, 2005
Take a second look at the cover of this book—this time, turn it upside down. The title, Wordplay, is an ambigram, which means you will be able to read it both right side up and upside down.

You may be familiar with the John Langdon’s ambigrams from Dan Brown’s bestseller Angels & Demons (see pages 186 and 188 of Wordplay), but if this is your first experience with the art of the ambigram, prepare to be dazzled! This lovely updated edition of the classic collection of ambigrams features a section of full-color ambigrams and dozens of stunning, mind-bending examples of this cryptic art form. Each strikingly beautiful and arresting illustration is accompanied by a short essay—sometimes serious, sometimes witty—to delight your brain as much as your eyes. Taken together, the art and the essays show how the very shape of letters can change our idea of words and their meanings. As Dan Brown says in the Foreword of this revised edition, John Langdon brilliantly rearranges the familiar, casting it in a new light.

Both playful and profound, Wordplay will challenge you to take a second look at your world.

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Customers buy this book with Masters of Deception: Escher, Dali & the Artists of Optical Illusion $12.21

Wordplay: The Philosophy, Art, and Science of Ambigrams + Masters of Deception: Escher, Dali & the Artists of Optical Illusion


Editorial Reviews

About the Author

Graphic designer JOHN LANGDON has won numerous awards for his logo designs; his ambigrams have appeared in countless publications; and the first museum show of his paintings was held in late 2004  at the Noyes Museum of Art in New Jersey.He is the creator of the ambigrams in Dan Brown’s Angels & Demons. Langdon teaches at the College of Media Arts & Design at Drexel University, and lives in Philadelphia.
 

Excerpt. © Reprinted by permission. All rights reserved.

Discovering the Tao


The first time I saw the yin and yang symbol was one of those moments that become permanent mental photographs. I didn't know back in 1966 what lay beyond the door, but it is now clear that a door had opened for me. Yin and yang made a deep and immediate impression--an impression I was aware of somewhere between my nervous system and the source of my emotions, but would have been hard pressed to identify or describe out loud. If I had said anything, I might have quoted the introduction to the 1960s TV program Ben Casey: "Man . . . woman . . . birth . . . death . . . infinity . . . ," followed perhaps by "summer, winter, hot, cold, north, south, on, off, up, down," and so on. Although it would be several years before I ever heard of Taoism, the ancient Chinese philosophy from which yin and yang originates, I seem to have subconsciously sensed that the symbol's simple representation of polarized opposites and harmonious complements applied perfectly to most of the major forces inherent in our existence.

I pondered the yin and yang symbol and fooled around with it graphically for years, at first unaware of the interest in Eastern thought that was to grow steadily in popularity through the ensuing decades. After seeing parts of this book in its early stages, a young physics student wrote to me: "Taoist imagery of interaction and of a natural, flowing, universal holism is becoming more and more infused into our consciousness. Such ideas have been a latent part of our psyche for centuries. Their lineage can be traced, almost directly, from the Renaissance hermeticists, to the alchemists and early scientists, through writers such as Eliot and Joyce, and finally into aspects of our own popular culture."

The sixties' pop culture included a significant amount of interest in Eastern thought, which has since filtered into many more mainstream facets of Western culture.

In the same way that the cross could be thought of as a logo for Christianity and the Star of David as a logo for Judaism, the yin and yang symbol is a logo for Taoism. As such, it is one of the best logos ever designed. A logo should communicate, in as simple and efficient a form as possible, a maximum of information about the entity it represents. And by the time I began to read about Taoism, I found to my amazement that I had already inferred virtually all that I was reading, simply by applying the ideas of polarized opposites and harmonious complements to a seemingly infinite number of situations that exist in our lives and in the workings of the universe. This, I learned, is quite appropriate to Taoism, a basic tenet of which holds that each person should find his own way. In the words of Lao-tzu, "Without leaving my house, I [can] know the whole universe."

It seems likely that Taoism developed in much the same way as the physical sciences did--through observation of the world around us. Sir Isaac Newton is perhaps best known for his third law, which states that "for every action, there is opposed an equal and opposite reaction." The yin and yang symbol may as well have been designed to illustrate that idea. In his letter to me, the physics student also said, "Science has directly encountered [the yin/yang] theme in the study of dynamical systems, popularly termed 'chaos theory.' Chaotic behavior . . . is dependent on a feedback mechanism, in which each of several factors interacts to determine the value of the others. It can be said that fractals are none other than microscopic images, resolvable to infinite but never ultimate detail, of the interaction between yin and yang." "Chaos" may not be the best name for this relatively new area of scientific study. The subjects of its interest have indeed appeared to be chaotic for centuries, but as they begin to be understood, they exhibit instead a different kind of order--one that has eluded classical scientific methods. Yin-and-yang-like relationships are beginning to emerge between, for example, order and disorder, and stability and instability.

I began to investigate other basic scientific principles and often found either visual representations of data, such as the "normal bell curve," or descriptions of visible physical phenomena, like wave patterns. For instance, not only does a path worn by a random sampling of a population walking across an open area of grass describe a "path" of least resistance, but its depression into the earth is virtually a normal distribution curve, albeit an inverted one, caused by the majority of people walking down the middle of it. The spiral is frequently found in patterns that nature creates, from the microscopic DNA helix, through snail shells and sunflowers, to galaxies thousands of light-years across. Often the shapes and proportions of these spirals mathematically follow the Fibonacci series: 1, 1, 2, 3, 5, 8, 13, 21, etc. Wavelengths seem similar to a series of normal distribution curves, and the infinity symbol could be seen as two normal bell curves curled around and linked to complete a circuit. They all seem graphically, philosophically, and scientifically related to one another and to the yin and yang symbol. They all appealed to me in the same way that yin and yang had--as simple and beautiful shapes that represented basic and powerful universal principles. Naturally, the names of these symbols and concepts became candidates for word designs that might illuminate the ideas they represent and demonstrate their relationships to the overriding yin and yang principle. And so they became ambigrams.

The yin/yang principle was, for many years, a dominant focus of my private thinking and my personal development. It has in recent years become less an object of my meditations, and more an underlying principle of how I see the world.


Yin and Yang


In the act of creation, a man brings together two facets of reality and, by discovering a likeness between them, makes them one.

Science and Human Values, Jacob Bronowski


Taoism is an ancient Chinese philosophy that is based on the observation that the universe is a dynamic system driven by the interplay of opposing and complementary forces.
The yin and yang symbol represents that system with elegant effectiveness. The black yin shape synthesizes the feminine principle: darkness, inwardness, yielding, and the unknown; the white yang represents the masculine principle: light, protrusion, aggressiveness, and the overt.
Since none of these characteristics could exist without its counterpart, each is necessarily an aspect of the other. To be more accurate, each yin and each yang is an integral aspect or part of a greater whole: "yinandyang"--or the Tao.

The Tao (pronounced "dow") can be an elusive concept. Indeed, the predominant piece of Taoist literature, the Tao Te Ching, begins with "The tao that can be told is not the eternal Tao. The name that can be named is not the eternal Name." This seems to parallel imponderables and proscriptions in other spiritual traditions. We obviously need to acknowledge that there is something way, way beyond our ability to understand. The word Tao is perhaps best understood as "the way" or "the path." Those definitions can be thought of as meaning "the way" the universe works, and "the path" we would choose to live in harmony with the way of the universe around us.

Yin and yang looks fluid, and it is, in fact, quite flexible. Taking it to an extreme, but a thought-provoking point of view, philosopher Alan Watts said that at times he felt that he was yang and the entire rest of the universe was yin.

The shapes of the yin and the yang not only resemble droplets of liquid, but they aptly describe the ebb and flow of various fluid rhythms, in both time and space. As a pendulum changes its course when it has reached the extreme point of its swing in one direction, so yang begins at a tiny point where yin reaches its greatest width. Immediately following summer's "longest day of the year," the amount of daily darkness begins, imperceptibly perhaps, to move back toward winter. In other words, a characteristic symptom of winter can first be detected in midsummer. How far can you walk into the woods? Only halfway. After that, you're walking out.

Adjacent to the point where yang begins, in the middle of the maximum width of yin, is a dot of white. This signifies the idea that the very act of reaching a maximum point creates the seed (as it's often described) of an opposite reaction. It's as if, in its final push to expand to its maximum, yin has ruptured itself, creating a small gap. It's two centimeters dilated and about to give birth--to yang.

Another way of looking at this idea would demonstrate that in a complementary relationship between entities, the total elimination of one by the other is impossible. Because it is light that creates darkness, in the form of shadows, light cannot ever do away with all darkness. Unless perhaps someday--and it would be day!--all mass is converted to light energy. In a hypothetical relationship, with one species feeding only on one other, it would be impossible for the predator species to devour all of its prey. As the population of the prey dwindled to the point where the members of the predator species could not all be fed, the predators would begin to die off. The trend would reverse, and soon the population of the prey species could begin to increase. An all-andnothing relationship can be approached, but yin and yang's natural tendency toward balance prevents it from being achieved.

While the complementary "halves" of such relationships may not always appear to be equal, eventually most of them do turn out that way. Day and night are equal amounts of time only twice a year, at the equinoxes. But over the course of a year, every place on earth has day and night half of the time. Seeing Taoist balance often requires that the viewer step ba...

Product Details

  • Paperback: 224 pages
  • Publisher: Three Rivers Press; First Edition edition (November 8, 2005)
  • Language: English
  • ISBN-10: 0767920759
  • ISBN-13: 978-0767920759
  • Product Dimensions: 8.1 x 0.6 x 8.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #237,604 in Books (See Top 100 in Books)

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Average Customer Review
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5 of 6 people found the following review helpful:
4.0 out of 5 stars Ambigrams are Fun, November 17, 2006
By 
E. Cheng "manga enthusiast" (Syosset, NY United States) - See all my reviews
(REAL NAME)   
This review is from: Wordplay: The Philosophy, Art, and Science of Ambigrams (Paperback)
It should be noted that the text "wordplay" on the cover of the book is itself an ambigram. Turn it upside-down and it will read the same as right-side-up. You'll find dozens of examples of ambigrams that the author has patiently created.

I've always had an interest in calligraphy and different typefaces. John Langdon's Wordplay allows the reader to look at this from a different point of view, and brings insight into how he goes about creating his intriguing ambigrams. It should appeal to the type of person who likes visual riddles or illusions. I first learned about the author's work through Dan Brown's Angels & Demons, which features several of Langdon's ambigrams. I'm glad I purchased the book and love looking through it. Recommended.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars An amazing and entertaining book, November 28, 2007
By 
Gustavo Forster "Guz" (São Paulo, SP BRAZIL) - See all my reviews
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This review is from: Wordplay: The Philosophy, Art, and Science of Ambigrams (Paperback)
This book is just fantastic. It looks like an art book, but it's more than that. It's a philophy book. John Langdon makes us think about the words he draws and the meaning of them in our lives. Each word is an ambigram, and each one is beutiful and more intriguing than the other.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Ambigrasm!, February 23, 2008
This review is from: Wordplay: The Philosophy, Art, and Science of Ambigrams (Paperback)
When I showed the cover of this book to my roommate, she started having a hard time focusing and felt dizzy. As she opened the book up and started to puzzle out all the letterforms and artistic fonts, she went into an almost trance like state. She was mesmerized for the next 2 hours as she devoured this book from cover to cover.

After seeing Scott Kim's "Inversions" (as a result from reading "Angels & Demons" by Dan Brown), I became an instant fan of ambigrams. I wanted to pick up anything I could about the unique artform. This book completed my collection.

This book is great for anyone interested in the artistic aspect of letters and the english letterform. Tatoo artists, students, graphic art designers, graffiti artists, kids all love this book. It makes a great coffee table book and is great to stir discussion at an informal get together.

Buy this book not for the words you just read, but for the words you've yet to experience through the hands of John Langdon.
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