- Paperback: 236 pages
- Publisher: Kendall Hunt Publishing; 2 edition (May 6, 1997)
- Language: English
- ISBN-10: 0787234796
- ISBN-13: 978-0787234799
- Product Dimensions: 0.5 x 6.2 x 9.2 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (37 customer reviews)
- Amazon Best Sellers Rank: #172,759 in Books (See Top 100 in Books)
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Words That Change Minds: Mastering the Language of Influence 2nd edition 2nd Edition
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Top Customer Reviews
Because although the two books are not addressing *exactly* the same area, Ms Charvet's "Words that Change Minds", first published in 1996, can readily be seen as a precursor to the later book.
Although it is usually referred to in connection with Rodger Bailey's LAB Profile work, this book is in fact based on a subset of the "meta programs", or mental filters, first identified by Leslie Lebeau (formerly Leslie Cameron-Bandler).
What makes this book so valuable is that instead of simply describing the meta programs on a purely theoretical level (as many previous authors had done), Ms Charvet places each one in a very practical context. She tells us not only the basics of each meta program but also such practical details as:
- what questions to use to elicit a person's position on any of the meta programs discussed
- how to identify what meta program positions are best suited to a given job
- and how to frame a job or product advert so that it "speaks to" the optimum audience
There is also a wealth of anecdotes from real life that illustrate the meta programs at work - like why the US was never comfortable as members of UNESCO, why a single word undermined one of IBM's big advertising campaigns, and why a Jewish mother may recommend chicken soup because "it couldn't hurt".
And on top of all that, the book is written in an enthusiastic, flowing style that makes reading it both easy and enjoyable.
Highly recommended for *anyone* who wants to understand the practicalities of how language works.
I applied some of the concepts in the book to a case study in a writing workshop I teach. Students are fascinated by it. They often say things like, "I can't believe something so subtle could be that powerful," and, "I wish I had known about this when I had so much trouble getting my previous boss to even listen to me."
The theories in the book result from research in neuro-linguistic programming. They use fancy concepts such as profiles, filters, and meta programs. But the author translates it all in a way that makes it easy to understand. And she gives hundreds of examples of how you can apply it to situations at work where you need people to listen to you, understand you, and even agree with you.
If you work in human resources, this book is especially valuable because the author provides many examples of assessing how people think. This can be used to match people to the right jobs and to help them improve their interpersonal communications.
I rated this book 5 stars because I think it is superior in all categories for a specialized communications textbook: powerful ideas, insightful author, meticulous exposition, and reasonable price.
An example: my boss is an "away-from", risk-averse individual. Until I learned to couch my words in a similar vein, he often misinterpreted and became angry with me. Now, I am happy to say we are talking more freely, with greater understanding, than ever.
The categories of influence outlined here are insightful and pratical. Some are obvious, but many hours of thoughtful observation on who is saying what, and how, could pass before one might catalog these nuggets in their entirety.
Thank goodness I discovered this fine resource. It already has repaid me in dividends of good will and understanding greater than the modest cover price.
Through using the LAB Profile, I've become a better salesperson, businessman, friend, and father.
I thought I was a good communicator and influencer before reading this; this book saved me years of learning by my own experiences.
Most Recent Customer Reviews
Love this book, but don't think that it will be an easy read. It is a very insightful book for those people who have to frequently interface or consult with others. Read morePublished 3 months ago by Tony M
Excellent work on a complex subject. While easily understood, implementing this technology takes time and practice -- everyone starts somewherePublished 14 months ago by Amazon Customer
This is truly a great piece of work (I am a beginner). It really opened my eyes to my personal issues and communication skills. Read morePublished 23 months ago by NFV Esq
A "must read" for anyone who communicates. Complex and occasionally needed to re-read some sections, but well worth the effort.Published on December 23, 2013 by Michael
Get this book. Go order it; this review will wait.
Now, what did you just spend money on.... Read more