If you want what you say or write to mean something, read this. If you heard or read something that drove you to a conviction about it, those words follow Luntz's principles. Read morePublished 1 day ago by Edward Junker
I read this for work. Quick and easy to read. You'll find this helpful when putting together presentations.Published 9 days ago by BondFan
Quality book in fine condition delivered in a timely way. Thanks.Published 14 days ago by thomas e.
Many people underestimate the power of 'effective' speaking for understanding. Luntz performs a spectacular task in this work by simplifying the art of speaking! Read morePublished 2 months ago by Susan Almaraz
It provides a list of qualities to use in manipulating voters and consumers with a sampling of supporting research. I had hoped for more depth. Read morePublished 4 months ago by Sri Ahimsa
The point is clear, but writing is dated and some references are discredited somewhat by events subsequent to its publication.Published 4 months ago by Steven G. Courteau