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Work Smarter with LinkedIn [Kindle Edition]

Alexandra Samuel
4.0 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how.

In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on:

• Deciding which connection invitations to accept
• Searching for potential connections when you need to establish a new contact
• Using business travel to make the most of face time with colleagues and contacts
• Capturing all the connections you’ve made at a conference
• When not to use LinkedIn

The book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile.

Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Product Details

  • File Size: 130 KB
  • Print Length: 48 pages
  • Publisher: Harvard Business Review Press (June 25, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00DFM4XE4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #535,015 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4 of 4 people found the following review helpful
5.0 out of 5 stars Concise and To The Point Introduction to LinkedIn June 25, 2013
Format:Kindle Edition
Even though LinkedIn is one of the oldest and most successful online social networks, it is usually overshadowed by many of its flashier siblings. Facebook, Twitter, Google Plus and even Pinterest and Tumblr seem to be getting all the attention in the media reports. Even the long-term LinkedIn users and social media aficionados like myself have often wondered how "useful" LinkedIn really is. You don't log into your LinkedIn account all that often, and when you do there is really not much there to "see."

Big part of the reason for this prevailing confusion regarding the usefulness and aim of LinkedIn stems from the fact that LinkedIn is not really a social network in terms of one important aspect: it is not a place where you go to socialize. LinkedIn is a professional network, and as such it doesn't lend itself easily to the casual socialization. It is a rather "serious" network if you will.

Another misunderstanding of LinkedIn is that it's just a modern online version of your resume. To be sure, I still prefer sending a link to my LinkedIn profile as a substitute for sending a pdf or Word copy of my resume, but if resume maintenance is all you use LinkedIn for, then you are greatly missing on a lot that this network could do for you.

"Work Smarter with LinkedIn" is an excellent short e-book that will help you understand what LinkedIn is best used for and how you can take the most advantage out of this professional social network. The book is very concise, to the point, and written in an accessible and informative manner. There is nary a superfluous word in it. Unlike many other books and articles on LinkedIn and social media in business in general, this book is not trying to oversell the value of this approach.
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3 of 3 people found the following review helpful
Format:Kindle Edition
Alexandra has provided a practical, implementable, easy to read overview of one of THE best social media resources (even though LinkedIn is an oldie... it's still the most professional of all the social media offerings). I especially enjoyed her tips on using LinkedIn for travel, as a productivity thought leader I am constantly on the road speaking for my clients at conventions and corporations and her advice is brilliant. And because of my bias for execution and implementation, I especially enjoyed her 30 minute LinkedIn set up section at the end of the book sharing how to make the most of this (and manage the email overwhelm). Do yourself a favor, download this brilliant resource and get your LinkedIn profile up to date!
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4 of 5 people found the following review helpful
4.0 out of 5 stars Great LinkedIn resource - clear and concise June 25, 2013
Format:Kindle Edition
I received this small ebook this am and read on my ride downtown. At Rocket Builders we have put together resources for folks who want to make better use of LinkedIn and I a will certainly recommend this ebook as well. There are no wasted words , thus making it helpful to just about any user of LinkedIn from neophyte to regular user. I appreciated the clear and concise writing style. The author has two other books for sale under the Work Smarter title (Evernote and Twitter/Hootsuite).
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1 of 1 people found the following review helpful
4.0 out of 5 stars Work Smarter With LinkedIn July 29, 2013
Format:Kindle Edition
Many people in my profession have LinkedIn profiles, but very few of us know why we have them, or how we can use LinkedIn to help us get more meaningful work. Creating a LinkedIn profile just feels like "something we should do". Alexandra Samuel's witty and readable "Work Smarter With LinkedIn" gave me many great ideas about how to use LinkedIn to build (and be selective about building) a network and how to target and go after the jobs I want.
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3 of 4 people found the following review helpful
4.0 out of 5 stars The Less is More Theory of LinkedIn June 28, 2013
Format:Kindle Edition
Alexandra Samuel has written a clear and concise essay on how to use LinkedIn. The main idea is as follows:

"This book suggests that you accept only LinkedIn connections that pass the favor test: people for whom you would do a favor, or of whom you would ask a favor."

What she means is to use LinkedIn primarily as a virtual roladex through which you connect to your 1st and 2nd degree LinkedIn connections, much as you do in real life. People whom you truly know (who will do you a favor), and people for whom you know at least enough to be willing to do them a favor. This contrasts with how many other authors present LinkedIn and how LinkedIn presents itself: they want you to gain as many connections as possible, be as busy as possible posting status updates, InMail and connection requests. It also contrasts with the idea of only connecting on LinkedIn with people you actually know. LinkedIn, she correctly points out, is really a social network about favors.

Quality, she argues, over quantity.

Why the Difference? What is Your Purpose on LinkedIn?

Different people have different purposes on LinkedIn, and you are best served if you identify what your own purposes are on LinkedIn. Some people (like myself) are teachers, speakers, educators - we touch many thousands of people, and in turn, might want to "use" those people (if I can be so crude) to do things like promote our books or workshops. For us, more connections is a good thing; and we are really using LinkedIn in broadcast mode. Others, like salespeople, also want a broad network yet still retain the ability to identify who they really know, because salespeople are seeking to use one connection to make a connection to another.
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More About the Author

Alexandra Samuel is a digital explorer, researcher and writer. She is the former Vice-President of Social Media for Vision Critical, and was the co-founder of Social Signal, one of the world's first social media agencies.

She blogs for the Harvard Business Review (, and her writing on technology issues has appeared in media outlets like the Wall Street Journal, Macworld, and A frequent speaker on the business and social impact of the Internet, she is represented by the Lavin Agency.

Alex holds a Ph.D. in Political Science from Harvard University and a B.A. in Politics from Oberlin College.

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