The list author says: "List of books that comprehensively cover all aspects of what it is like to work in the media: in advertising, journalism, videogames, film/TV production, the music and recording industries, and so on. Does NOT include books on skills... But work on the everyday life of media professionals, on creativity, management, innovation, professional identity, as well as the business side of the creative industries.
Another excellent reading guide on the media industries is maintained by Jason Mittell, check: http://is.gd/1J6fJ."
"Great scholarly reader, featuring many of the authors already on this reading list (including one chapter that I contributed on media work and convergence culture)."
"Nice review text, great for teaching purposes, concluding that management in media organizations tends to underestimate the need to focus on people (and talent)..."