Working with Microsoft Dynamics(TM) CRM 3.0 [Paperback]

Mike Snyder (Author), Jim Steger (Author)

Book Description

Publication Date: April 12, 2006

Get a practical, hands-on introduction to the fundamentals of adapting Microsoft CRM 3.0 to meet your specific business needs. With topics that include developing new functionality, designing implementations, and integrating Microsoft CRM with other business applications#151;including Microsoft Office Outlook- and Microsoft SharePoint- Products and Technologies#151;this is the only book written for both developers and those who implement business solutions. Authored by experienced practitioners, this book provides case studies, integration and performance guidelines, and toolsets#151;the information you need to help you create successful CRM solutions. This book also explains how to maintain Microsoft CRM, making it of interest to IT professionals who support Microsoft CRM users. And power users will learn how to customize individual Microsoft CRM experiences. This introduction includes a 120-day evaluation copy of Microsoft CRM 3.0, as well as sample data and code samples on the Web.

Editorial Reviews

From the Publisher

With insights from a leading deployment consulting team, this is the only book written for both developers and those who implement business solutions. It offers an introduction to Microsoft CRM fundamentals and provides guidelines for adapting Microsoft CRM to meet exacting business needs.

Key Book Benefits:

-Delivers practical, hands-on information from authors who have deployed, customized, and maintained Microsoft CRM in the field -Provides case studies, integration and performance guidelines, and toolsets -Features a CD with a 120-day evaluation copy of Microsoft CRM 3.0 -Includes sample data and code samples on the Web

About the Author

Mike Snyder and Jim Steger are co-founders and principals at Sonoma Partners, a consulting firm focused exclusively on Microsoft CRM. Sonoma Partners was named top Global Microsoft CRM Partner for both 2003 and 2005. Mike works with customers on Microsoft CRM implementation, using skills gained while working at application service provider Salon123. He holds his MBA from the Kellogg School at Northwestern University. Jim consults on customization and integration solutions. He also worked at Salon123 and is a graduate of Northwestern University.

Product Details

• Paperback: 464 pages
• Publisher: Microsoft Press (April 12, 2006)
• Language: English
• ISBN-10: 0735622590
• ISBN-13: 978-0735622593
• Product Dimensions: 9 x 7.4 x 1.5 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #999,547 in Books (See Top 100 in Books)

More About the Author

Mike Snyder is co-founder and principal of Sonoma Partners. Recognized as one of the industry's leading Microsoft Dynamics CRM experts, Mike is a member of the Microsoft Dynamics Partner Advisory Council, and is a Microsoft Dynamics CRM MVP. He co-authored several books about Microsoft Dynamics CRM for Microsoft Press that have sold more than 50,000 copies worldwide. Before starting Sonoma Partners, Mike led multiple product development teams at Motorola and Fortune Brands. Mike graduated with honors from Northwestern's Kellogg Graduate School of Management with a Master of Business Administration degree, majoring in marketing and entrepreneurship. He has a bachelor's degree in engineering from the University of Notre Dame. He enjoys ice hockey and golf in his free time.

You can follow Mike on Twitter at @miketsnyder.com.

Customer Reviews

Most Helpful Customer Reviews

32 of 33 people found the following review helpful:

5.0 out of 5 stars Aimed at the System Administrator Level, Not the User, April 3, 2006

By 

John Matlock "Gunny" (Winnemucca, NV) - See all my reviews
(REAL NAME)   

This review is from: Working with Microsoft Dynamics(TM) CRM 3.0 (Paperback)

Microsoft's customer relationship management (CRM) package is now out in its third revision. The new edition is much more stable, easier to navigate around, and has numerous new features that previous users have suggested.

This book covers an introduction to Dynamics CRM 3.0 from the viewpoint of what you might call the systems administrator. That is, this book is for the person who gets the task of setting up, configuring, maintaining and especially customizing the package to suite the needs of your company. It presumes that you have at least some knowledge of Microsoft Exchange Server, Active Directory service, and SQL Server. Because of the web orientation for remote use of the system, some understanding of XML files is needed. This is not the end user book.

The book is broken down into three parts: ==Part I is on Configuration and Settings. Dynamics CRM is an extremely flexible system. Using this flexibility without putting in so many options the end user gets confused is part of the challenge of the administrator.

Part II is on customization and includes both the input, reporting and workflow areas.

Part III is on extended the capabilities at either the server end or the client side of the system as well as working with outside applications.

A CD is included with the book that includes a time limited version of the software.

This book is destined to become the Bible on Dynamics CRM.

14 of 14 people found the following review helpful:

5.0 out of 5 stars An excellent book that fills the documentation gap, April 5, 2006

By 

S. D. Swan (Chicago, IL) - See all my reviews
(REAL NAME)   

This review is from: Working with Microsoft Dynamics(TM) CRM 3.0 (Paperback)

I've been looking for a thorough book addressing the technical details of Microsoft CRM for quite some time. There has been an enormous vacuum for those of us left out in the cold, wanting to implement Microsoft CRM for our business but unable to leverage the product simply out of a sheer lack of insightful documentation.

This book fills that vacuum nicely.

For those wanting to learn how to leverage Microsoft CRM in your business, this is your book.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Great technical reference on customizing MS CRM V3, May 11, 2006

By 

Robin M. Dexter (Melbourne, Australia) - See all my reviews
(REAL NAME)   

This review is from: Working with Microsoft Dynamics(TM) CRM 3.0 (Paperback)

This is a great reference book for those charged with configuring ,customizing and extending Microsoft CRM Version 3.0 to meet the needs of your or your client's business.

It contains a lot of real-world examples, and code snippets that can be used as an aid to understanding.

I found it was also a great resource in preparing for the Microsoft Dynamics CRM 3.0 Customization exam (CRM-30-422).

Highly recommended.