Working with Microsoft Dynamics(TM) CRM 4.0 [Paperback]

Mike Snyder (Author), Jim Steger (Author)

Book Description

Publication Date: March 10, 2008 | ISBN-10: 0735623783 | ISBN-13: 978-0735623781 | Edition: 2nd ed.

Get a practical introduction to Microsoft Dynamics CRM now updated for Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM is a value-packed customer-relationship management (CRM) solution for small- and mid-market businesses. The latest version adds workflow management capabilities, and will be delivered as an on-demand service through Microsoft® Office Live. With topics that include developing new functionality, designing implementations, and integrating Microsoft CRM with other business applications including Microsoft Office Outlook®, Microsoft Office InfoPath®, and Microsoft SharePoint® Products and Technologies this is one of the only books written for both developers and those who implement business solutions. Authored by experienced practitioners, this book provides case studies, integration and performance guidelines, and toolsets the information you need to help you create successful CRM solutions. This book also explains how to maintain Microsoft Dynamics CRM 4.0, making it of interest to IT professionals who support Microsoft Dynamics CRM 4.0 users. And power users will learn how to customize individual Microsoft Dynamics CRM 4.0 experiences. Key Book Benefits: Delivers practical information from expert authors who have deployed, customized, and maintained Microsoft Dynamics CRM in the field Provides case studies, integration and performance guidelines, and toolsets Includes code samples, and demo data will be available on the Web

Editorial Reviews

About the Author

Mike Snyder and Jim Steger are co-founders and principals at Sonoma Partners, a consulting firm specializing in Microsoft CRM implementations. Sonoma Partners was named top Global Microsoft CRM Partner in 2003 and 2005. Recognized as one of the industry s leading CRM experts, Mike authors several popular newsletters and blogs about Microsoft CRM. Jim architected and led multiple award-winning Microsoft CRM deployments, including complex enterprise integration projects. He s been developing and writing code for Microsoft CRM since the version 1.0 beta.

Product Details

• Paperback: 624 pages
• Publisher: Microsoft Press; 2nd ed. edition (March 10, 2008)
• Language: English
• ISBN-10: 0735623783
• ISBN-13: 978-0735623781
• Product Dimensions: 7.5 x 1.5 x 9.4 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #410,500 in Books (See Top 100 in Books)
  • #85 in Books > Computers & Technology > Hardware > Microprocessors & System Design > Computer Design

Most Helpful Customer Reviews

20 of 20 people found the following review helpful

4.0 out of 5 stars Very thorough as reference matter... April 14, 2008

By Ian R. Gilyeat

Format:Paperback|Amazon Verified Purchase

This is a very solid book in regards to explaining and showing how to work with the application from a technical standpoint. I think of it as a good handbook for the IT user or power user that wants to know how to setup or administer MS/Dynamics CRM 4.0. I was hoping for more of the business side but the authors state up front that this book is not built around what to do with Microsoft CRM. It's not a book about strategy and how to build your business using Microsoft CRM - rather, it is squarely intended for a technical user that is concerned with setting up and administering the application. For this purpose it is a valuable book to have on your shelf as a constant source of pragmatic expertise.

4 of 4 people found the following review helpful

4.0 out of 5 stars Good for Customization but not a "starters" book May 18, 2009

By Lou Gehrig

Format:Paperback

I purchased the book thinking it'd be a good one-stop-shop to get me started on my CRM 4 implementation. I was a little disappointed that the book was geared more heavily towards modifications and than the initial implementation. The content that they do have is very informative and I'll get good use out of it so that's why I've chosen to give the book 4 stars but I would have liked to have seen more examples about how to implement CRM (with and without modifications) in a practical and efficient manner.

3 of 3 people found the following review helpful

3.0 out of 5 stars Decent book... July 3, 2008

By Justin Hersh

Format:Paperback

The book is a decent update to the previous version which I also have. Most of the content was written while CRM 4.0 was being developed. It kind of shows. Many sections have the spirit of things but are not 100% accurate. Specifically some of the coding recommendations run contrary to information contained in the SDK release from Microsoft. Additionally not all of the coding samples work. There are not alot of CRM 4.0 references out there and this one is not bad. I can recommend it as a good starting point to orient yourself.