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Working with Microsoft Dynamics CRM 2011 (Developer Reference) Paperback – May 3, 2011

ISBN-13: 978-0735648128 ISBN-10: 0735648123 Edition: 1st

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Working with Microsoft Dynamics CRM 2011 (Developer Reference) + Microsoft Dynamics CRM 2011 Step by Step + Microsoft Dynamics CRM 2011 Administration Bible
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Product Details

  • Series: Developer Reference
  • Paperback: 624 pages
  • Publisher: Microsoft Press; 1 edition (May 3, 2011)
  • Language: English
  • ISBN-10: 0735648123
  • ISBN-13: 978-0735648128
  • Product Dimensions: 7.4 x 1.3 x 8.8 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #379,936 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mike Snyder is an industry-recognized expert on Microsoft Dynamics CRM, a member of the Microsoft Dynamics Partner Advisory Council, and a Microsoft MVP.

Jim Steger, MVP for Microsoft Dynamics, has deep experience leading global development projects and complex enterprise integration projects.

Mike and Jim are cofounders and principals at Sonoma Partners, a consulting firm specializing in Microsoft Dynamics CRM implementations.

Kristie Reid is a consulting directing at Sonoma Partners who has led 75+ CRM projects -- from complex ISV developments to large-scale enterprise migrations.


More About the Author

Mike Snyder is co-founder and principal of Sonoma Partners. Recognized as one of the industry's leading Microsoft Dynamics CRM experts, Mike is a member of the Microsoft Dynamics Partner Advisory Council, and is a Microsoft Dynamics CRM MVP. He co-authored several books about Microsoft Dynamics CRM for Microsoft Press that have sold more than 50,000 copies worldwide. Before starting Sonoma Partners, Mike led multiple product development teams at Motorola and Fortune Brands. Mike graduated with honors from Northwestern's Kellogg Graduate School of Management with a Master of Business Administration degree, majoring in marketing and entrepreneurship. He has a bachelor's degree in engineering from the University of Notre Dame. He enjoys ice hockey and golf in his free time.

You can follow Mike on Twitter at @miketsnyder.com.

Customer Reviews

3.6 out of 5 stars
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Most Helpful Customer Reviews

23 of 23 people found the following review helpful By rastapopoulos on May 5, 2011
Format: Kindle Edition
This book covers fairly exhaustively all the basic aspects of CRM 2011 customization -- forms, solutions, workflows, dashboards, etc. However, I would definitely NOT recommend it to anyone who's worked with previous versions, who's already gone through the 2011 SDK documentation and the numerous CRM-related blogs out there. There is nothing about plug-ins, scripts, VS integration, so it's clearly not targeted at developers. In other words: don't buy this book if you're wondering whether to use early-bound or late-bound entities in your code.

To sum it up, the book does a good job of showing how customizable MS CRM is out of the box, without writing a single line of code; it doesn't even start to delve into the issues a CRM 4 developer would ask himself when starting up with CRM 2011.

It just seems odd to write a whole book about customizations without any chapter on code (be it client-side or on the server) -- I can't think of any customized CRM project that hasn't required custom code.

Hopefully, there's a "Programming CRM 2011" title in the works at MS Press...
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4 of 4 people found the following review helpful By Gandalfe on September 19, 2011
Format: Paperback
CRM offers the kind of customer care that customers deserve. How can I make it easier for the customer to buy the services they need and customize the solution in a way that makes sense for their business? The Sonoma guys walk us through the options to configure, adapt, and extend my company's solution, Microsoft Dynamics CRM 2011.

But the interesting part is that, although I am not a developer, I can do some of these customizations myself. You don't have to be a developer or system admin for many of these tips! It does help if you are a power user as a starting point.

The newly introduced concept of Solutions is covered in this book too. With these packaged customizations you can select from the Dynamics Marketplace, you can plug and play some solutions that you might not have the time to create yourself. This book is a must-read for those who want to do the most with their CRM investment.
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4 of 4 people found the following review helpful By J. Lindstrom on June 28, 2011
Format: Paperback
As mentioned in other reviews, this is not a developer book--it is the book to get if you want to understand how to customize and configure CRM 2011. It's a great resource to have on your shelf when you need to know the best practices for configuration, and if you are a user of an earlier version of Microsoft CRM, a great way to learn what's new. You will need to know how solutions work, how to configure the SharePoint document library integration, setting up dialogs, goal management, etc, and this book will give you what you need.
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4 of 4 people found the following review helpful By Michael W. Dodd on May 18, 2011
Format: Kindle Edition Verified Purchase
This book does a fine job at introducing some of the new features in Dynamics CRM 2011 (their chapter on the new Dialog functionality does an excellent job at demystifying Input Arguments and Variables; the chapter on Solutions is invaluable), but it does not cover all of the new features. Some of the uncovered/undercovered features are Role-Based forms (covered, but not in great detail), Teams and Team Management (barely covered), Queue Items (barely covered), form-based Lookup filtering (not covered), and Static vs. Dynamic Marketing lists.
It is also not a comprehensive guide for implementing or supporting the application, much less for advanced customization.
Finally, it really only covers the OOTB SFA features, and does not even delve into Service Management, Service Scheduling, or the Product Catalog. For this, I would wait for Dynamics CRM 2011 Unleashed, which, if it lives up to it's CRM 4.0 content, should cover these lesser-known areas of the product.

Overall, it's not a bad book, i just wish it were a little more focused on the new functionality, or just focused in general. The topics/functionality covered seem arbitrary, and this is an on-going issue with books on Dynamics CRM in general: There are only a few books that focus on one specific area of the product (typically SFA) or a particular Job Role (Typically Admin or Developers). It would behoove MSFT to put out a series of specialized books for each area and a number of essential job roles.
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Format: Paperback Verified Purchase
I would recommend this book for the administration purposes this book is more intended for end-users like the sales people and marketing professionals. It does not really going that much detail on installation configuration et cetera.
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