Customer Reviews

The World of Beer Memorabilia: Identification & Value Guide

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Herb and Helen Haydock are the most successful collectors of American brewing artifacts ever to engage in the hobby. Over several decades, they have amassed (and have now donated to Miller Brewing Co. for safekeeping and display) an astounding array of breweriana including cans, trays, back bar breweriana, paper goods, giveaways, etc. Many of these rare and unique items are displayed beautifully in this book, which features finely detailed color and black and white photographs of items in their collection. The book concentrates on full size trays, but does hit on all areas of the brewery collecting hobby. Of note is the Haydocks' specialized interest in the old Potosi brewery. The only criticism I have relates to the estimated pricing of the artifacts - based on my own experience, I would argue that the prices here are at least 30% lower than you would actually pay to acquire the item, and in several cases less than half of what you could reasonably expect to fork over. Aside from that, this is a wonderful trip through time at some items that most of us will only be able to see in this book.

Book has an extremely limited amount of content. Only the rarest trays are and signs are listed with prices. If your looking for prices for most of the trays you see this is not the book for you, also not a beer can price guide at all. If your expecting to look up Kruger, Ballentine, etc. companys trays to find prices, your not going to find it here.

This beautiful, 184 page deluxe, laminated cover hardbound volume will be enjoyed by every beer memorabilia collector. It contains 184 pages, 8 1/2 x 11", with more than 200 full color, gorgeous, sharp photos, many full page in size. It has '97 pricing. It is loaded with information on this collectable, with very complete item descriptions. Major topics range from early history, brewery company art, signs, trays, brewery beauties, statues, reverse glass, mugs, cans and more. It does not include every item available, but a good representative of each category. A beautiful deluxe library volume. Enjoy, enjoy.