The World Cafe: Shaping Our Futures Through Conversations That Matter [Paperback]

Juanita Brown (Author), David Isaacs (Author), World Cafe Community (Author), Peter Senge (Afterword), Margaret J. Wheatley (Foreword)

Book Description

ISBN-10: 1576752585 | ISBN-13: 978-1576752586 | Publication Date: April 10, 2005 | Edition: 1

The World Café process has been used by tens of thousands of people around the world to tackle real-life issues. Based on seven key principles, it begins with small, intimate conversations at café -style tables; these gatherings then link and build on each other as people move between groups and cross-pollinate ideas. In this way, Café learning enables even very large groups to think together creatively in a single, connected conversation. This complete resource explains the Café concept and provides readers with the tools they need to get started. Each chapter opens with stories from business, education, government, and community organizations, each a dramatic example of how leaders are using this process in the real world. Such stories underline the Café 's immediate, practical implications for meeting and conference design, strategy formation, knowledge creation, and large-scale systems change. The book includes a foreword by best-selling author Margaret J. Wheatley, an afterword by author Peter Senge, and real-world stories of the Café process in action at Hewlett-Packard, the nation of Singapore, and the University of Texas.

Editorial Reviews

About the Author

Forum adviser Juanita Brown and David Isaacs, president of a communications strategy company, are the co-originators of the World Cafe.

Product Details

• Paperback: 300 pages
• Publisher: Berrett-Koehler Publishers; 1 edition (April 10, 2005)
• Language: English
• ISBN-10: 1576752585
• ISBN-13: 978-1576752586
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (34 customer reviews)
• Amazon Best Sellers Rank: #22,043 in Books (See Top 100 in Books)
  • #36 in Books > Professional & Technical > Accounting & Finance > International
  • #68 in Books > Business & Investing > Reference
  • #97 in Books > Business & Investing > International > Economics

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

42 of 42 people found the following review helpful:

5.0 out of 5 stars HOW TO LEARN, INNOVATE, AND MOVE TOWARD ACTION!, May 16, 2005

By 

Gerry Stern "Stern's Management Review Online" (Culver City, CA United States) - See all my reviews
(REAL NAME)   

This review is from: The World Cafe: Shaping Our Futures Through Conversations That Matter (Paperback)

This book can help people break out of the linear, encapsulated world of every-day life, in which most are ensnared and help organizations and networks achieve collective intelligence and formulate future-focused plans.

The book provides a means for engaging with many others in exploring important issues at a variety of levels: group, corporate, community, national, or international. It presents the World Cafe Process (Cafe or WCP), which generally consist of three rounds of progressive conversation, each lasting about 20 or 30 minutes, followed by a dialog among the whole group.

This is the story of the discovery and evolution of the WCP, enabling people to foster constructive dialogue, access collective intelligence, and create innovate possibilities for action.

The process has seven core design principles: set the context; create hospitable space; explore questions that matter; encourage everyone's contribution; cross-pollinate and connect diverse perspectives; listen together for patterns, insights, and deeper questions; and harvest and share collective discoveries. Each chapter begins with a quotation, an illustration, and a question; these give you an overview of the book's themes.

Speaking as a consultant (FutureOrganization.com) I believe that business leaders will find the Cafe a potentially powerful process to increase organizational effectiveness and achieve change. One president of a pharmaceutical company, Yvon Bastien, reports how he successfully used the process to develop the company's long-range business plan. But this story is only one a vast array of successful experiences reported by leaders in all types of organizations.

Chapter 10 provides a guide to successfully hosting a Cafe; it is specific, to-the-point, and very helpful. Closing chapters provide stories of how leaders are using the Cafe, and its societal implications. For further information, the book concludes with a section on resources and connections.

The Cafe concept is very appealling and, from reports, works. It opens the door to learning, creativity and action through a powerful process that deserves consideration by all leaders. As a leader and faciliator of change, this is a book you will want to read. At the very least, Cafe, as a dynamic process, is extremely alluring.

62 of 67 people found the following review helpful:

5.0 out of 5 stars Bridges the Gap From Atlee to Wheatley, September 25, 2005

By 

Robert D. Steele (Oakton, VA United States) - See all my reviews
(TOP 500 REVIEWER)    (HALL OF FAME REVIEWER)   

Amazon Verified Purchase

This review is from: The World Cafe: Shaping Our Futures Through Conversations That Matter (Paperback)

This remarkable book has a foreword from Margaret Wheatley, genius guru and author of Leadership and the New Science: Discovering Order in a Chaotic World who inspired Robert Buckman's tremendous work on Building a Knowledge-Driven Organization and it has a review from Tom Atlee, author of The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All and founder of the Co-Intelligence Institute.

As I finished this book and dealt with my teen-ager who at 16 is quite certain that even the great schools of Fairfax County are largely boring and dysfunctional, still teaching by rote and testing memory rather than the ability to discover, it occurred to me that this book is in fact a handbook for both educating the world, and for reforming education. Instead of the current didactic form of instruction (one-way lectures) we should be teaching, at every level, interactive discovery. It's not what you can remember from the past, but what what you can discover in tandem with others, and apply constructively!

EDIT of 12 Dec 07: Lots has happened since I reviewed this book, and it was a delight to discover that this long buried insight actually found itself manifested in the new non-profit, the Earth Intelligence Network, whose 24 co-founders recognize that we need an EarthGame where we all play ourselves, and that to save the planet, we must educate the five billion poor "one cell call (or conversation) at a time," something we can do by giving out free cell phones and recruiting 100 million volunteers with Internet access who among them cover the 183 languages we do not speak--that will create infinite wealth (see books at bottom of this review).

As someone who has been trained to be dysfunctional, overly reliant on "command and control" and predictability, I can certainly see how this book would cause discomfort and inspire disbelief among the mandarins of industry and government, but I can also see this book sensibly defines the only path likely to lead to collective intelligence and collective consensus solutions.

Context, hospitable spaces, questions that matter, encouraging everyone's contribution, cross-pollination of diverse perspectives, listening for patterns, cultivating collective intelligence and insight through dialog instead of debate--this book has it all.

My last annotation in the book is "Wiki!" As smart people like Jock Gill and Howard Rheingold start to think about how to create a global Wiki that enables a World Cafe with a space for every topic, every challenge, every zip code, every neighborhood, I have a strong feeling that "bottom up people power" may at last be in the offing.

Alvin and Heidi Toffler are publishing a new book in April called Revolutionary Wealth: How it will be created and how it will change our lives Knowing their past work, I suspect it will be an epic statement that carries the work of Tom Stewart The Wealth of Knowledge: Intellectual Capital and the Twenty-first Century Organization and Barry Carter Infinite Wealth: A New World of Collaboration and Abundance in the Knowledge Era to new heights, and that is where I will end this review: the world cafe is about creating wealth and peace through dialog. Done right, there are no limits to our ability to engage one another in conversation, and no limits to the wealth that we might create, the peace we might foster, by so doing.

EDIT of 12 Dec 07: two additional books have had a deep impact on me since this was first written:
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Wharton School Publishing Paperbacks)
The Wealth of Networks: How Social Production Transforms Markets and Freedom

This book is very serious, very valuable. It is worth reading and it is worth sharing with others. It is part of our "Collective Intelligence" and leads straight to Peace Intelligence and Commercial Intellligence. In the next ten years I plan nothing less than the reduction of the secret budget of $60 billion a year, to $12 billion, with the savings redirected toward national education and connection the five billion poor to knowledge so they can create infinite stabilizing wealth.

31 of 32 people found the following review helpful:

5.0 out of 5 stars Conversations that Shape the Future, July 12, 2005

By 

Tom Atlee (Eugene, OR USA) - See all my reviews

This review is from: The World Cafe: Shaping Our Futures Through Conversations That Matter (Paperback)

Juanita Brown's THE WORLD CAFE is a profoundly insightful and richly practical book, designed for evolutionary times. For me, it is already a classic.

One expects it to be a book about one conversational practice, the World Cafe, written by its co-founder. It is. And it isn't.

What it is -- most of all -- is an exploration of the power of CONVERSATIONS THAT MATTER -- ALL conversations that matter. It is also an exploration of the conditions under which QUESTIONS THAT MATTER can be deeply and productively explored.

The essence of true dialogue is the exploration of questions that are important to us, that shape how we think and what we do next. These questions are central; they are the channel through which our life-passion flows when we are evolving, deepening, and learning. When we do that together -- in rich conversation -- our passions can flow and evolve together, usually going deeper and wider than we tend to go alone.

In THE WORLD CAFÉ, this creative dance of conversations and questions is chronicled by more than 100 practitioners, each more articulate than the last, each leading us to another level of understanding about one more important dimension of the transformational magic of dialogue. Their voices are warm, engaged in the shared exploration, not lecturing.

Juanita includes all these folks quite intentionally and comfortably. She is being more than "author". She is being "host" -- as in a café conversation in her living room -- welcoming all voices, including her own, into a place of common learning and deepening.

I know -- because I have experienced it -- that she has a habit of interviewing practitioners and thinkers who visit her, one by one, sitting on her couch, and collecting their recorded words. And then there is her library of beloved books and articles. In creating this book, THE WORLD CAFÉ, she has dived with friends down to these seabeds of accumulated wisdom, coming up with treasures, food, and exotic life from the depths, eager to share them with the rest of us. They read like poetry:

Questions function
as open-handed invitations to creativity,
calling forth
that which doesn't yet exist.

What do we NOT know,
that if we DID know,
could transform this situation
for the better?

Human systems grow towards
what they persistently
ask questions about.

We contribute
because we are part of something
larger than our own lives and efforts,
but the form of our contribution
is based on our uniqueness
and our individuality.

One of the hard questions is
asking ourselves,
'Is this not working, or is it just uncomfortable?'
Sometimes the uncomfortable
is necessary
to break through
to new thinking.

Silence is the pulley,
similar to the rope in a well,
that enables members
to draw a deeper wisdom up
from the common well
of mutual exploration and experience.

A leader these days
needs to be a host -- one
who convenes people,
who convenes diversity,
who convenes all viewpoints in creative processes
where our intelligence can come forth.

Pro-activism involves people
actively co-creating -
helping each other through dialogue
to be, as it were, in our dreams awake,
collectively shaping our future.

Every act
helps to repair some larger whole, but
the repair not only patches it,
it also modifies it,
transforms it,
sets it on the road to becoming
something else, entirely new.

(These quotes are from Marilee Goldberg; Susan Skjei; David Cooperrider and Diana Whitney; Carol Ochs; Janet McCallen, Elizabeth Jetton, Kim Porto and Sean Walters; Juanita Brown; Margaret Wheatley; Samantha Tan; and Christopher Alexander, respectively.)

If I had any criticism of this book (it is fashionable, after all, to always have a criticism in a review), it would be that Juanita's specific practice -- The World Café, as a methodology -- is not adequately summarized until quite late. Hidden on page 4 are two sentences hinting at the mechanics of World Café, which slip by quickly as we toboggan into a vast and fascinating landscape of the principles underlying high quality conversation.

However, over and over along the way, we hear more about how actual World Cafés work, often through the many compelling stories of past Cafes. Then, in Chapter 10, we stumble on the amazing "World Café Hosting Guide" which - despite Juanita's disclaimer that "this book is not a how-to manual" - tells you pretty much everything you need to know to organize and host one.

Still, I would advise those unfamiliar with the core World Café process to read the short description at <co-intelligence.org/P-worldcafe.html> before reading the book. It will help ground you, providing something upon which to hang the sumptuous details you will soon discover.

(This may be a minor point: I am so familiar with the process that I had no problem with it. I don't know if anyone will ACTUALLY have trouble with the lack of early summary.)

As I made my way through THE WORLD CAFE, I found myself drawn into ever deeper understanding -- of the process (World Café), of the larger patterns of conversation that World Café mimics (the social water through which we humans swim our lives), and of the underlying principles for juicy conversation which apply so broadly to so many diverse conversational techniques.

The seven principles of World Café are:

* Set the context - Clarify the purpose and parameters of the conversation and its place in the larger environment in which it will happen.
* Create hospitable space - Provide a welcoming, safe, life-serving environment.
* Explore questions that matter - Invite collective attention into what's important to the participants.
* Encourage everyone's contribution - Engage meaningful participation by each person, with real respect.
* Cross-pollinate and connect diverse perspectives - Facilitate juicy diversity and equally juicy interconnectedness.
* Listen together for patterns, insights, and deeper questions - Help coherent group insight emerge naturally from the dance of individual perspectives and passions.
* Harvest and share collective discoveries - Make the group's collective intelligence visible to itself.

In the seven chapters that form the core of THE WORLD CAFÉ, you will explore each of these principles, learning practical insights and many tools for applying each one. The blending of theory and practice is both seamless and visionary.

I guess this is what justifies Juanita's insistence that this is not a manual: It becomes increasingly clear that a comprehensive manual for World Café would be impossible. World Café is not a single, well-defined A-B-C process. It is an evolving and expanding family of processes emerging in the conceptual space created by those seven principles. Page after page I found more and more variations on those themes. By the time I was finished, I found myself quite awed by the symphony they made. I also felt freed -- even encouraged -- to make some music of my own, informed by a new deeper understanding of both harmony and dissonance.

I could go on for quite a while. There is so much to say. For example:

* This book is filled with pictures and graphics that not only clarify major points, but themselves evoke deep understandings and feelings. I think they play a greater role in the overall effect than I realized before writing this review (the learning continues even after the book is done...).

* There are surprising insights into (for example) the role of flowers and art, the relationship between talk and action, "the magic in the middle", common sense, the power of setting, itself, to govern the quality of conversation, and -- most important for me -- the sources and dynamics of collective intelligence.

* There are well over a hundred questions peppered throughout -- I lost track at 120 -- providing ample models and stimulation for what may be the most critical skill of all -- the creation of powerful questions -- "What could a good school also be?" "What would this workplace be like if it were the kind of place I looked forward to getting up and coming to every morning?" "How can our laboratory be not the best IN the world, but the best FOR the world?"

* The resource section, bibliography, index, and the annotated acknowledgments collectively offer a useful and intriguing overview of the network of people and information from which this vibrant work has emerged.

I can't recommend this book highly enough. For anyone interested in process, in any kind of dialogue, or in the dynamics of emergence and collective intelligence, THE WORLD CAFE offers a fascinating adventure with helpful hints, profound insights and engaging stories dancing at each turn in the road.

And, for a world undergoing one of the most profound and complex evolutionary transitions of its four billion year life, this book offers a path -- of both method and understanding -- through which we can move, in the most natural way possible, into new forms emerging to meet these times. THE WORLD CAFÉ is a midwifery gift to a future struggling to be born.