A rulebook and practical catalogue for global branding featuring distinguished proven successes and failures. It reveals that insiders' rules on semi-global brands are simple, and why marketing's biggest opportunities and risks turn on decisions which can seem to be minor.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars
A Fresh Perspective,
By billy (New York) - See all my reviews
This review is from: World Class Brands (Paperback)
An excellent primer on branding by one of the best brand marketers in the world. His passion for branding shows in every page of the book. He has a very fresh perspective that does away with the usual motherhood statements of other so called branding experts. The book is full of gems that will you make think differently and methodically.
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