The World Is Flat: A Brief History of the Twenty-first Century [Hardcover]

Thomas L. Friedman (Author)

Book Description

Publication Date: April 5, 2005

When scholars write the history of the world twenty years from now, and they come to the chapter "Y2K to March 2004," what will they say was the most crucial development? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations, giving them a huge new stake in the success of globalization? And with this "flattening" of the globe, which requires us to run faster in order to stay in place, has the world gotten too small and too fast for human beings and their political systems to adjust in a stable manner?

In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

Editorial Reviews

Amazon.com Review

Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman tells his eye-opening story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns will know well, and also with a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. His book is an excellent place to begin. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we'd happily have peppered him with questions about The World Is Flat for hours. Read our interview to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes

More on Globalization and Development

China, Inc. by Ted Fishman	Three Billion New Capitalists by Clyde Prestowitz	The End of Poverty by Jeffrey Sachs
Globalization and Its Discontents by Joseph Stiglitz	The Travels of a T-Shirt in the Global Economy by Pietra Rivoli	The Mystery of Capital by Hernando de Soto

From Publishers Weekly

Starred Review. Before 9/11, New York Times columnist Friedman was best known as the author of The Lexus and the Olive Tree, one of the major popular accounts of globalization and its discontents. Having devoted most of the last four years of his column to the latter as embodied by the Middle East, Friedman picks up where he left off, saving al-Qaeda et al. for the close. For Friedman, cheap, ubiquitous telecommunications have finally obliterated all impediments to international competition, and the dawning "flat world" is a jungle pitting "lions" and "gazelles," where "economic stability is not going to be a feature" and "the weak will fall farther behind." Rugged, adaptable entrepreneurs, by contrast, will be empowered. The service sector (telemarketing, accounting, computer programming, engineering and scientific research, etc.), will be further outsourced to the English-spoken abroad; manufacturing, meanwhile, will continue to be off-shored to China. As anyone who reads his column knows, Friedman agrees with the transnational business executives who are his main sources that these developments are desirable and unstoppable, and that American workers should be preparing to "create value through leadership" and "sell personality." This is all familiar stuff by now, but the last 100 pages on the economic and political roots of global Islamism are filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes. (Apr. 5)

See all Editorial Reviews

Product Details

• Hardcover: 488 pages
• Publisher: Farrar, Straus and Giroux; 1st edition (April 5, 2005)
• Language: English
• ISBN-10: 0374292884
• ISBN-13: 978-0374292881
• Product Dimensions: 9.1 x 6.3 x 1.8 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (1,080 customer reviews)
• Amazon Best Sellers Rank: #20,497 in Books (See Top 100 in Books)
  • #88 in Books > Business & Investing > International > Economics

More About the Author

Thomas L. Friedman has been awarded the Pulitzer Prize three times for his work with The New York Times, where he serves as the foreign affairs columnist. Read by everyone from small-business owners to President Obama, Hot, Flat, and Crowded was an international bestseller in hardcover. Friedman is also the author of From Beirut to Jerusalem (1989), The Lexus and the Olive Tree (1999), Longitudes and Attitudes (2002), and The World is Flat (2005). He lives in Bethesda, Maryland.

Customer Reviews

Most Helpful Customer Reviews

1,407 of 1,578 people found the following review helpful:

3.0 out of 5 stars Competing in a shrinking world, April 5, 2005

By 

John Zxerce "[e-mail]" (Colorado ^^^) - See all my reviews

This review is from: The World Is Flat: A Brief History of the Twenty-first Century (Hardcover)

I'd forgotten the pleasure reading good prose brings. Friedman not only writes well, but does so on an important subject- globalization. He states, "It is now possible for more people than ever to collaborate and compete in real time with more people on more different kinds of work from more different corners of the planet and on a more equal footing than at any previous time in the history of the world."

He claims, "When the world is flat, you can innovate without having to emigrate". But, how did the world `become flat'? Friedman suggest the trigger events were the collapse of communism, the dot-com bubble resulting in overinvestment in fiber-optic telecommunications, and the subsequent out-sourcing of engineers enlisted to fix the perceived Y2K problem.

Those events created an environment where products, services, and labor are cheaper. However, the West is now losing its strong-hold on economic dominance. Depending on if viewed from the eyes of a consumer or a producer - that's either good or bad, or a combination of both.

What is more sobering is Friedman's elaboration on Bill Gates' statement, "When I compare our high schools to what I see when I'm traveling abroad, I am terrified for our work force of tomorrow. In math and science, our fourth graders are among the top students in the world. By eighth grade, they're in the middle of the pack. By 12th grade, U.S. students are scoring near the bottom of all industrialized nations. . . . The percentage of a population with a college degree is important, but so are sheer numbers. In 2001, India graduated almost a million more students from college than the United States did. China graduates twice as many students with bachelor's degrees as the U.S., and they have six times as many graduates majoring in engineering. In the international competition to have the biggest and best supply of knowledge workers, America is falling behind."

Friedman sounds the alarm with a call for diligence and fortitude - academically, politically, and economically. He sees a dangerous complacency, from Washington down through the public school system. Students are no longer motivated. "In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears -- and that is our problem."

Questions I wish Friedman had explored in further detail are:

1. When should countries do what benefits the global economy, and when should they look out for their own interests? (protectionism, tariffs, quotas, etc.)
2. What will a `flat world' mean to the world's poor? (those living in Haiti, Angola, Kazakhstan, etc.)
3. What cultural values (or absence thereof) are contributing to the West's loss of productivity, education, and excellence? (morality, truth, religion, meaning, hope?)
4. How will further globalization effect cultural distinctions? (Are we heading towards a universal melting pot?)
5. What will a `flat world' mean environmentally - particularly for those countries on the verge of an economic explosion?

155 of 171 people found the following review helpful:

1.0 out of 5 stars Why should we read this?, September 17, 2005

By 

Ralph Bradley (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: The World Is Flat: A Brief History of the Twenty-first Century (Hardcover)

Tom Friedman is a well connected journalist. His columns appear on the op-ed pages of the New York Times and his previous works LONGITUDES AND ATTITUDES and THE LEXUS AND THE OLIVE TREE are part of the "conventional wisdom" of most American decision makers. This new book, THE WORLD IS FLAT will also find its way into the "conventional wisdom." Unfortunately, it is at best a misdiagnosis of the factors that have lead to the ability to substitute labor across geographical boundaries. However, although it is as wrong as could be, many of our power elites will read or hear of this, and will base their decisions on the assumption that this book contains the truth. The reason that you should read it is that it is conventional wisdom and you are perhaps better off understanding this and how it is wrong.

Friedman's explanation is a simple one - the world has transformed from a three dimensional phenomenon, a sphere, to a two dimensional flat plane where there are no entry barriers into the labor market. So, a radiologist in Boston can be easily substituted for a radiologist in Bangalore. Oh, how it would be nice if it were this simple. But alas it is not. Friedman, I believe, is well intentioned, but he mistakenly believes that he can find the truth through anecdotes. So, his empirical evidence comes from stories of things that he does not understand instead of the use of reliable demographic and economic databases.

He believes that 10 exogenous forces can explain how "the world became flat." While doing this, he solely looks at the labor market and ignores the effects of the consumer, monetary, raw material/energy, and fixed investment markets. He cannot distinguish between a symptom and a cause. These 10 forces that he claims changed the labor markets are not causes but merely symptoms.

Friedman is a name dropper par excellence, and rubs elbows with the elite. Unfortunately for him, he cannot detect competence or incompetence. One reason that this book will not age well is that when he wrote it in 2004 he was rubbing elbows with the incompetent elites such as Carly Fiorina who botched the merger between Compaq and Hewlett Packard and Nobuyuki Idei, the incompetent chairman of Sony. He praises these folks to win their favor, but reading this in 2005, demonstrates how little he knows.

A major problem that Friedman ignores is the inability of any government to impartially referee our global economy. No country has good corporate governance laws, and the US is becoming increasing unable to protect both intellectual and physical property rights. This problem creates new barriers and instead of flattening the world, it adds new walls and new traps. Poor corporate governance promotes crony capitalism and not the meritocracy capitalism that Friedman thinks it is supporting. Just look at the disconnect between executive pay and performance as evidence that many incompetent corporate chieftains are keeping their jobs and continuing to make poor decisions. American law is ineffective, the inability to sentence Health South's Scrushy shows that Sarbanes Oxley is not working, and the inability to put Ken Lay, Michael Eisner, and Michael Ovitz in prison shows how little protection the share holders have. Things are worse in China, India, and Japan where "transparency" is not even a part of the vocabulary.

The book is filled with inconsistency. It derides the inflexibility of the European welfare state, but calls for an American safety net to protect those from globalization. He calls for the enactment of "Hillary care" but cannot explain the reason that it failed passage in 1993. He praise the Asian "rote learning" systems, but later on calls on American youth to think unconventionally. He is calling on the federal government to do contradictory things such as keep minimum wages and promote market efficiency.

America's increasing indebtedness is not given one sentence in this book. Not only are jobs being exported to Southeast Asia, but claims and control on American assets are also being transferred. Increasingly, the important capital allocations in America will be directed by foreign executives who will be even less accountable than the Bernie Ebbers and the Ken Lays.

In short, Friedman is not qualified to write on this topic, but like the incompetent overpaid executive that he hangs with, he will be over paid and over read. At best, we might be able to profit if we understand how this "conventional wisdom" is wrong and then short sell the companies whose leaders make bad decisions based on this wrong analysis.

398 of 466 people found the following review helpful:

3.0 out of 5 stars Leveled by flatness, April 22, 2005

By 

Peter Lorenzi (Maryland, USA) - See all my reviews

This review is from: The World Is Flat: A Brief History of the Twenty-first Century (Hardcover)

From the first few pages when Friedman leaps from level playing fields to a flat world, it is almost easy to understand why the cover shows ships falling off the edge of an un-flat world [NOTE: The current dust cover, changed since this review was written, no longer depicts ships falling off a 'flat' earth. You can draw your own conclusions as to the motives behind that decision.]. Something is missing here. "Level" is not "flat". And ships don't fall off a flat surface. Is he trying to be ironic? If so, Friedman ought to leave that to P.J. O'Rourke. If he thinks a "brief history" of the past five years is a funny concept, again I refer you to O'Rourke for more robust and pointed humor.

As a journalist, with seemingly unlimited resources and the once-gilded New York Times brand name behind him, Friedman has leveraged his basic skills into best-sellerdom, all the while seemingly in shock and awe of all the things his rich travel budget allows him to take in. Yet I have to ask, where's the beef?

Yes, the world has shifted from networks based on mythology and monarchies, through manufacturing and Marxism, to today's global marketing, but services aren't a new phenomenon; they've always been with us. And although wireless communication has made the world faster and more competitive, life is no more ruthless, violent or uncertain now than when plagues, expansive military conquest, disease, poor hygiene, inbred monarchies, and wealth-by-acquisition ruled the world as they have for most of human existence. Sure, technology has increased the pace, but each generation seems to think that the last generation had it slow and easy, and that has never been the case. The poor villager who wandered too far away from his hut 1,500 years ago experienced no less a shock than today's global traveler stepping off a plane in Mumbai.

And this outsourcing 'problem' is not new and it is not based simply on information technology. For as long as man has tried to better his life and to leverage his advantages, he has hired someone else to produce the things he needs, be it food, cooking, child care, or production. Like services, outsourcing is not new. That villager from 1,500 years ago thought that outsourcing crop production to the next village over was no less daunting or distant than Americans importing oranges from Israel or roses from Brazil. And you can bet the other villagers were mad as hell at him for taking away 'their' work.

For more than fifty years, columnists, pundits, journalists, armchair analysts, and bad economists have been intrigued by each new emerging economic superpower, from the Soviet Union, to the European Union, to Japan, to China, and now India, and each time all that wonderment and starry-eyed predictions have come to nothing. Like Ayn Rand said, what separates America from the rest of the world is that we were the first to think of making money, not just taking money. And America still does that very well. I still have my doubts about the sustainability of growth in China and India. Sooner or later they are going to hit a consumer-oriented economy and demands for many things their people don't demand today. Besides, their growth has been exaggerated by the fact that they started basically at zero. Bad analysts like straight-line extrapolations. Not only do these growth lines sometimes flatten out, they can nose dive. And what's bigger and more dramatic, 3% growth in a $11 trillion economy or 7% in a $200 million economy?

Maybe the world has become more homogenous with technology and communications. But anyone who thinks that there is some huge melting pot, in America or around the world, would be better served by recognizing the world as a salad bowl, not a melting pot. And neither the pot or bowl are flat.