Customer Reviews

World Is Flat

5 star:		(12)
4 star:		(6)
3 star:		(8)
2 star:		(1)
1 star:		(2)

 

 

An enlightening essay on the nature of the business world and how the global interconnectedness and outsourcing has leveled the playing field. Completely wrong, and based on an oversimplified and factually inaccurate premise, but well-written and enlightening. In Friedman's "flat" world, it's possible for a call center in India to take orders which then get processed by a shipping service in Indiana which forwards the order to a warehouse in Oakland that stores merchandise made from parts made in Taiwan and assembled in Malaysia. All this is written in such a way as to make the Corporate Executives of the world look like the good guys for somehow coming up with a win-win scenario whereby they bring jobs to third-world countries, at the same time saving themselves money while increasing their productivity and efficiency - a fine premise in the ideal, but hopelessly impractical on several realistic human levels.

The book is very well-written, but Friedman fails to take into account the realities surrounding the fact that in order for such a system to work with any kind of sustainability it needs to create jobs to replace the ones that have been outsourced. Friedman's answer to this is that creativity and inventiveness will take the place of the grunt-work that's been outsourced, an idea that looks good on paper but fails to consider that our society's most financially successful businesses have never invented or innovated anything, instead relying on finding new ways to produce an existing product in a way that's cheaper and faster than their nearest competitor - thus fostering an environment that's not very conducive to innovation. The developers of new technology rarely if ever are the ones to reap the majority of financial benefit from its sale. One cannot, therefore, draw any sort of connection whatsoever from the outsourcing of jobs to the creation of new ones through innovation. If anything, the opposite is true.

Friedman also fails to mention some fairly major flaws in human nature, including things like greed, laziness, and the tendency to make decisions based on emotion and loyalty rather than logic or practicality. There's also this pesky need for workers to continue to be able to support their families on ever-decreasing wages; the need to eat sort of gets in the way of his nice, neat little theory of how wonderfully global the new technology is. In Friedman's ideal world, the world's CEO's would all outsource their labor to countries where labor is cheaper and use the money they saved to create better, higher-paying jobs for all those displaced workers here stateside. Meanwhile, the third world countries would all use their new income from the influx of manufacturing jobs to improve their own standard of living. But this is oversimplified to the point of being absurd -- the CEO's are outsourcing their labor and pocketing the savings while they lay off the workers. The workers aren't going back to school to learn new, higher-paying careers (a Welder's not going to necessarily be able to go back and get a degree in Software Engineering just because that's what jobs are available anyway because he can't afford to go back and be a full-time student for 4 years while he's trying to support his family. The CEO's aren't paying for the re-education of their displaced workforce, instead they're buying homes in the Caribbean and outsourcing their HQ to the Cayman Islands so they don't have to pay taxes. Meanwhile, those third world countries are experiencing no recognizable increase in their standard of living, and they won't anytime soon -- the reason labor is so cheap in those countries is because their governments don't require employers to pay health benefits or any other kind of benefits. If employers paid for their employees to have a higher standard of living, the cost of doing business would increase no matter what country they're in. And since the sole reason corporations are outsourcing is to lower the overhead by using cheap labor, it doesn't make any sense for them to increase their cost of labor by paying for the same things they're required to pay for with American workers. Heck, we can't even get Wal-mart to pay worker's health benefits in this country, how can we expect them to pay for any such benefits in their cheap labor abroad. Really the only winners in this mess are the guys in the top echelons of the corporations, for whose often-unethical policies toward workers Mr. Friedman seems to come across more an apologist than an objective journalist.

Also, I've never heard anyone mention Bill Gates so many times and in such favorable terms in the course of a book on global economics; according to Friedman's revisionist version, it was Gates who invented the personal computer; Windows was the first and only user-friendly operating system according to this author. Case in point: there is a passage in the book that alludes to Microsoft's far-reaching vision regarding the internet and e-commerce. The truth is, Microsoft was caught completely off guard by the advancement of the Internet - Windows 3.0 had very little built-in networking capability; they had to release a special version called Windows for Workgroups when it was discovered that networks were starting to become status quo; The first release of Windows 95 had no built-in internet connectivity, and no web browser was included until Netscape came along, at which point Microsoft had to hurry up and figure out how to make their operating system work on the internet. Gates was even on record back then as saying that he didn't think the internet would ever really amount to much as far as how it would affect the way people used computers. But according to Friedman, Bill Gates was a far-reaching visionary who singlehandedly created the internet, e-commerce, and everything else we take for granted today. That should give you some idea as to the factual inaccuracies that permeate the book. For a more accurate background on the history of computers and the Internet, readers should buy a copy of In The Beginning Was The Command Line, by Neal Stephenson.

Near the end of the book, Friedman plays the 9/11 card. In a moment of wild speculation, he actually blames the terrorist attacks on the fact that the terrorists were from poor countries and were jealous of the prosperity that the Western World has had through globalization, and he puts forth the theory that if these people had had a McDonalds in their town and a couple of factories making Gap clothing, they wouldn't've become terrorists. Except that most of the terrorists were from Saudi Arabia, one of the richest countries in the world, a country that practically has a stranglehold on the world's corporate economy already. The terrorist attacks of 9/11 had nothing to do with corporate globalization and everything to do with the past 20 years of US foreign policy in the middle east. But hooray for us, we've got globalization, and if those poor terrorists over there had globalization too, maybe they wouldn't be terrorists. Puh-lease.

I have heard it said by others that Friedman's book looks at the overall "big picture" of globalization and not the individual details. However, as the saying goes, "the devil is in the details." Friedman's extoling of the virtues of globalization fails to take into account several key factors which, when considered, paint the globalization picture in an entirely different light. Clearly Friedman's vision of a flat earth won't come true until we solve the paradox of how to make humans into a race of mindless, overachieving, underpaid automatons who still somehow manage to think creatively enough to constantly invent enough new technology to create new jobs at the same rate as the old jobs are being outsourced.

For the most part, this is a great book. However, there were a couple of problems for me.

I have just begun listening to audiobooks as my commute has become extraodinarliy long. I thought this would be a great way to catch up with my backlog of "reading"! However, one thing that I have come to learn is that the voice on the audiobook must be a good one. Afterall, most aduiobooks require hours of listening. "The World is Flat" is no exception. The length of this book is over 15 hours and one of the things I never quite got over was the readers voice! It is NOT read by Friedman, but rather someone else. Friedman comes on intially to read the introduction, and it sounds great, but then after the introduction the actual reader comes on and it sound horrible. I cannot put my finger on what t is that bothers me except for the fact that it just sounds bad. It is a little high pitched and all of the inflections and highlights in vocal patterns sound contrived and exaggerated. He sounds like a bad actor trying to give a dramatic performance. I have no idea why Friedman did not read his book himself.

Second, the book goes into A LOT of computer jargan. It goes very in depth into the background of the internet and other computer related aspects, which some might find fascinating, but I guess it is not for me. I found there was a lot of talk about "http" "protocals" "java" "html" "fiber optics" etc.. If you are at all put to sleep by these sort of things, then please be aware that there are sevral chapters dedcated entirely to these subjects.

However, please don't let my comments be off-putting. Overall, I found the book to be fascinating and Friedman is obviously a genious, I just wanted to make others aware of some of these minor setbacks.

I listened to Tom Friedman's book on CD, and this is what it sounded like:

"I realized the world was flat when the flattening flatterers converged and flattened the world into flatness. Flatteners one through ten flattened the world but when they converged into convergence with a TCP/IP SOAP XML in-source outsource delivery flattening, the flatness became overriddingly flat and converged. Google TCP/IP XML Y2K India China middle-class 5 billion convergence extremely flat world flattening. Do flattening flatteners converge and make things flatter? Yes, I gave CEO X, world-class flattener, my flattener theory in his offices and that's a brilliant observation, Tom, the world is indeed converging and flattening and the convergence and flattening are converging and flattening like no other time in history. In conclusion, flatteners one through 10 informing in-source XML Google in their offices with the CEO in Mountain View, and with world-class flattening flatterers converging in India with outsourcing and concluded - contrary to Columbus - the World is Flat."

In fairness, the book is a good piece of scholarship and shoe leather, and Friedman does help educate a good portion of the world on how all these forces intertwine. But hearing the book on CD makes you see how Friedman hammers this stuff over and over again like a two-by-four to the middle of your forehead.

This is a very interesting method of distributing audio books. This could be a great way to listen if you don't have your own MP3 player. I was disapointed with the audio quality. I normally buy books on CDs which are much higher quality. I would highly recommend this book to everyone. But you may want to get it on CDs.

An eye-opener of a message. The problem is this book will not be read by the people who need it the most. The audio CD version needs to be re-recorded with Mr. Friedman's energetic, knowing style rather than an actor who is just speaking the lines. The book's message is especially important for Americans who think past glories will float them and their children effortlessly into a wonderland of the future.

This is a great book in explaining how the world is in fact getting smaller and how we humans are getting closer to each other. Very good in sights in out sourcing and home sourcing even. Some facts I knew about but I did not know it actually worked and the author did a good job in explaining to me just enough how it works.
What I did not like that it went very deep in some topics and it did not in others. Maybe these topics were important for me or at lease made me curious to know more about. Having said that the author might have thought that it might bore his readers. That is not for me to judge and who am I to be the critique of the Washington Post columnist.

One thing I really hated in the Audio CD version was the editing. The tracks change in the middle of the sentence. Some time you have change the CD in the middle of the chapter which is not easy if you are listening to it while you are commuting. You just lose the author's thread of thought.

A very well written book that will keep you glued, and provoke feelings of fear, excitement, and hate at the same time. Friedman knows how to captivate the reader - and keep you glued.

Full of interviews / dialogs with some of the most powerful and influential people on the planet - the book outlines the shape of things to come on the global scene.

In 1991 during a speech to the executives of Intermedics Orthopedics / Sulzermedica, I had cautioned them about the rising of India and China, and the challenges they will pose to the world community. They dismissed my statements and continued to believe that US industry at large was invincible. In this book - Friedman has shown how India and China are pressuring and changing the world. His view that America can still lead the world is where one needs the grains of salt. Here is why..

1 - Unlike the previous offshoring waves (textile / apparel products, autos, electronics and semi conductor products) now there is the Internet - providing equal access of volumes of information to everyone everywhere. This time things are indeed different.

2 - The reluctance of intellectual capital from India and China to come in large numbers to the US; they are finding lots of opportunities in their homelands, and no longer feel the need to migrate, which is different from previous off shoring waves

3 - The pathetic state of education (especially in Math and Science) in the west.

I seriously doubt that the west will be able to keep up with the roaring engines of the east any more. While we may not see a sudden drop off, there will be - for sure - a gradual and steady decline. How far it will go, no one can tell at this time.

There are some errors in the book that marred the credibility to some extent - he talks about Camshafts (one of the products that got off shored) in automobiles as those components that move the pistons. Camshafts actually make the valves open and close. What is connected to the pistons is a crankshaft - via connecting rods.

Read, enjoy, and if you begin to lose sleep - stop - and take action (for those in the west). Losing sleep and worry will get you nowhere - taking action will. This is a wake up call - for the leaders (business, and government) of western countries!!

I bought this for my husband who travels on the raod often and he has loved this, he says it makes the time go fast and he loves the mp3 like body and it hooks right into his car radio so he can listen to it in the car, or anywhere he has headphones. I highly recommend it.

This audiobook comes on a small battery powered playback device supplied with earphones which is called a "PLAYAWAY". The biggest disappointment was the audio quality; it sounds like listening to someone reading a book to you over an average to poor telephone connection. Perhaps I am spoiled by the high quality CD discs I expect when ordering an Audiobook today, but even the cassette tapes of yesterday had superior audio quality to the "PLAYAWAY" of today.
The poor audio quality distracts severely from my enjoyment from an otherwise fascinating book - the world of audio technology is not yet flat!

Cancel all your other book orders and buy this instead! It will change the way you look at life and change the way you plan your future. Are you a business owner? If so, this is a must read... that is if you want to stay in business. Open your mind! Open your eyes! Forget all the limiting thoughts that have kept you at a plateau. Choose your friends wisely... then have them read this book. Associate with people who are willing to think! This is the most exciting book I've read in years! Thank you TF!