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A World Gone Social: How Companies Must Adapt to Survive Hardcover – September 17, 2014


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Product Details

  • Hardcover: 256 pages
  • Publisher: AMACOM (September 17, 2014)
  • Language: English
  • ISBN-10: 081443326X
  • ISBN-13: 978-0814433263
  • Product Dimensions: 1 x 6.5 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #252,319 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us." - Adam Grant, Wharton professor and best selling author of GIVE AND TAKE:

"I read more than 120 business books a year and A World Gone Social is by far the very best I have read on how to successfully navigate and leverage the massive power of social media. This one is a MUST read!!" - John Spence, One of the Top 100 Business Thought Leaders in America

"In our hyper-connected world, every employee, every action, every inch of a company can be under the spotlight at any moment. Are you prepared? Coiné and Babbitt's book will show you exactly what strategies you need in place now to assure success even in times of crisis." - Marshall Goldsmith, Author of the New York Times and global bestseller What Got You Here Won't Get You There:

"Finally, a book that not only provides a realistic account of our world fundamentally transformed by social media but also very valuable tips on how to succeed in the Social Age. This one's a MUST READ for any person or company who seeks to remain relevant." - Vineet Nayar, former CEO, HCL Technologies, and Founder, Sampark Foundation

"It may feel as though the world of business and work has gone mad, but it has simply gone social. If you're looking for some cogent insights to help make sense of it all, read this crystal-clear and practical guide." - Tom Asacker, author of The Business of Belief

"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly



"…must read for every leader and manager wanting to move past the trend and into the truth about social media’s purpose, influence, and outcomes." --Kate Nasser blog



"Babbitt and Coiné have written a book you MUST read if you don’t want to fall prey to Darwin’s survival of the fittest.” --Mills-Scofield.com



"This practical and engaging book is a must-read for all business owners and entrepreneurs….of interest to anyone who wants to know more about how social media is driving change…” -- Library Journal



"I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it’s Ted [Coiné].” --Leading with Trust



“Authors Ted Coiné and Mark Babbitt have presented a present-day survival guide for social media.”--Staffing Success



"With unerring practicality, Coiné and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.'" --Foreword Reviews



"Coiné and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples." --Healthcare News



"...the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution…A must read…” --IT Organization Circa 2017



"...gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards." --HVACR Business



“This book is a goldmine for organizations who want to become champions of the Social Age." --BizCatalyst360



"...highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!” --Strengths Builders



"...offers warnings and best practices for navigating this dangerous terrain, with fascinating examples of companies that get it right, and terrifying examples of those that get it wrong." --Accounting Today



“…provides the tools you need to build a socially enabled team [and] must read tips that can benefit HR professionals, recruiter, small business owners and others who interview." --ZipRecruiter.com



“Anyone who has ever had a business—or anyone who sells—can certainly learn a great deal from what Ted has to say.”

--PipelinerCRM



“Powerful message and when handled effectively can be a very strategic approach towards organizational success and increase profits.” --PM World Journal



[A World Gone Social] goes beyond most of the advice you’re reading now… to explain how all of them are changing the landscape of business.” --Accounting Today

Book Description

The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever.

A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:

● Customers now have the power--just watch what happens as more realize it!

● With increased transparency, businesses must be more ethical--no more pretending

● Command-and-control leadership is now so inefficient, it is a liability

● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces

● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain

● Relationship and community-building is how customers and brand ambassadors are won--and retained

● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement.

Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.


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Customer Reviews

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It teaches us how to successfully incorporate social media into our business as well.
Daniel B. Beaulieu
In my world view, this book is about leadership, organization development, culture change and mobilizing global movements.
Robyn Stratton-Berkessel
If nothing else, and without a wish to gloat, one can learn from the mistakes made by others.
I. Darren

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Amazon Customer on August 18, 2014
Format: Kindle Edition Verified Purchase
Living in the Social Age can be exciting and a little frightening at the same time. Ted and Mark do a fantastic job at explaining how the social world is not something to fear, but something to embrace. 20th century thinking and management is dead. Today's world requires mindful leadership. They not only provide real business case studies of what works, but also what didn't work, and why. This book is not a guide to "how to tweet" or "top tools for social media". It is sound advice on how to embrace social media and the opportunities created for business. If you are in management, leadership, recruiting, sales, or looking for a job in today's market, and think if you ignore social, it will go away, you are wrong. It's here to stay and Mark and Ted our your guides to understand it. As the previous Director of Community at The Huffington Post, I personally love the fact they dedicate an entire chapter to communities! Regardless your knowledge of social media, you will walk away with new insights after reading A World Gone Social.
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3 of 3 people found the following review helpful By Amazon Customer on August 22, 2014
Format: Kindle Edition Verified Purchase
Sit back. Relax. It’s time for a serious “roll up your sleeves” conversation about Social. Co-authors Mark Babbitt and Ted Coiné don’t hold any punches. In their book, A World Gone Social, it’s straight talk from beginning to end. Five years of solid research punctuated with recent real business stories present a compelling case for what it means to live, work and operate in the Social Age. The days of “too big to fail” are being replaced by a future rushing at us that is “too big to ignore”. If you want to survive and thrive in business today, this is a must read.
Their concept of OPEN – Ordinary People, Extraordinary Network is the giant awakening that needs to be put into action now. In this hyper connected global world, we simply can’t afford to leave talent, skills, engagement and contribution of many on the table. Decision-making and taking action on the most important strategic issues are no longer just the job of a few. Mark and Ted are masterfully inviting us to involve and include the great minds of the ordinary and extraordinary that is in each of us. I salute them. This book not only tells us what is, it also shows us the way.
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3 of 3 people found the following review helpful By maria garcia on November 9, 2014
Format: Kindle Edition Verified Purchase
A World Gone Social: How Companies Must Adapt to Survive

Written by Ted Coine and Mark Babbitt

This practical yet fascinating perspective on how the Social Age can transform an organization into a more profitable and visionary one is a “must-read” book for every leader and every organization.

As society undergoes revolutionary changes, in order to excel so must business. A World Gone Social approaches leadership of those businesses through a humanistic approach which integrates business and social orientations. The core message: Personal engagement with employees and customers alike builds trust. Out of this trust, loyalty is born. From this foundation, Coine and Babbitt outline and detail a step-by-by playbook on how to identify and fix a failing Industrial Age system and how to forecast a successful system by practicing what you have learned about the Social Age.

A World Gone Social is a remarkable book concisely written with the purpose of educating both entrepreneurs and executives how to succeed in our more-fluid-than-ever business climate, and society.
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3 of 3 people found the following review helpful By Amazon Customer on September 2, 2014
Format: Kindle Edition Verified Purchase
In "A World Gone Social" Ted Coine and Mark Babbitt outline the seismic impact of social media on business. In example after example they illustrate the danger of ignoring the shift in the power dynamic between customer and business. The risks to companies that treat social media as just a toy to pay minimal attention to, or equally commonly, pretending it's a new form of broadcast medium, are put in stark terms. But it's not just a warning, they also guide the way to social done right, and the advantage that companies which have already made the transition have already begun to experience.

The book traverses the impact of social on every facet of business including recruiting, customer service, management, sales, even product development. Nothing can be treated as a silo anymore. They make excellent work of showing just how interactive the operation of a social business has become.

While I'm already an advocate of social media, I found the book a useful read. Exposing me to both new ideas, as well as refining my existing thinking. Bravo.
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3 of 3 people found the following review helpful By R. McConaughy on August 30, 2014
Format: Kindle Edition
How many times have you repeated the old saying: If you keep doing what you've always done you'll keep getting what you always got? This book makes it exceedingly clear: If you keep doing what you've always done your days are numbered.

This was an exceptional read. For me - I've been in social media quite a while - this book finally gives me something I can give to the people I have been trying to convince. It is totally convincing and it does it in an instructional way. While you are learning how screwed up you are you are learning how to make it right. The examples were current and convincing, the authors never said a word about smashing guitars (OK, my friend made me tell the truth - it is in there but it's not the basis for the whole book.). From start to finish it is the owners manual for social.

Every minute you waste not reading this book is a minute you could be growing and gaining ground on your competitors. Get. Going. You have everything to lose!
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