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World, Inc. [Hardcover]

Bruce Piasecki (Author)
4.7 out of 5 stars  See all reviews (26 customer reviews)


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Book Description

April 10, 2007
Fifty-one of the world's top 100 economies are now corporations. More than 40 percent of world trade now takes place within multinational corporations. We now know that the world is flat, but what does that mean for the future of business and society?

Dr. Bruce Piasecki, one of the top energy and environmental consultants to companies such as Toyota, BP, Chevron, DuPont and Dow Chemical, provides a groundbreaking new work showing that social response by firms will be the new benchmark by which corporations will be judged and can drive profits.

As power moves into the hands of corporations, the world is looking to corporations instead of governments to solve its problems. The corporations that can best address social issues by creating superior products will thrive and profit in this new world.

"A rare but important vision into our future world-a robust world where 'buy and sell' decisions are made not only on the basis of price, quality and availability but also on the basis of environmental, social and economic criteria..." -Bill Sugar, Senior Director, Anheuser-Busch Corporation

"By linking environmental and social performance to product differentiation at major companies such as Toyota and HP, Bruce Piasecki has illuminated an important source of competitive advantage and stock value in the 21st century."
-Dr. Chris Laszlo, Founding Partner, Sustainable Value Partners
(20080401)

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Editorial Reviews

From Publishers Weekly

In his optimistic account, Piasecki, an environmental consultant, identifies a new consumer expectation: that corporations have social obligations. He describes a 21st-century capitalism transformed by a "bloodless revolution" that has added the necessity of "social response" to the basic tenets of technical quality and price. Piasecki's idealistic but perhaps necessary premise is that multinationals "can address the social problems we struggle with, in conjunction with the government, in a way that's good for both society and business." His answer: social response product development, which he illustrates with case studies from such corporations as Toyota and HP. With Toyota's pursuit of a greener car, for example, Piasecki (Environmental Management and Business Strategy) provides some insight into a successful corporation's shift toward social response capitalism through innovation and leadership. While Piasecki's valuable ideas are timely—given the social pressures of climate change and fossil fuel depletion—this guide's flaw is its breadth. Each of its three sections—the initial outline of social response capitalism, the leadership needed for such a corporate strategy, and the question of profitability—is fodder enough for a book. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Provocative and engaging... Chock full of examples and practical models, the book is grounded in strong research and at the same time highly practical." (Choice )

Product Details

  • Hardcover: 304 pages
  • Publisher: Sourcebooks, Inc.; 1St Edition edition (April 10, 2007)
  • Language: English
  • ISBN-10: 1402208715
  • ISBN-13: 978-1402208713
  • Product Dimensions: 9 x 6.2 x 1.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #1,027,286 in Books (See Top 100 in Books)

More About the Author

Dr. Piasecki is the author of seven seminal books on business strategy, valuation, and corporate change, including his most recent work, "The Surprising Solution." His business articles have appeared in the L.A. Times, Baltimore Sun, Technology Review, and Christian Science Monitor. He is the President and Founder of The AHC Group, a management consulting firm in Saratoga Springs, NY, specializing in energy, materials, and environmental corporate matters since 1981. He has worked with hundreds of global firms, including multinational Fortune 500 companies such as Hewlett Packard, Whirlpool, and DuPont.

 

Customer Reviews

26 Reviews
5 star:
 (22)
4 star:
 (2)
3 star:    (0)
2 star:
 (1)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (26 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:
5.0 out of 5 stars Sit up and smell the roses!, May 20, 2007
By 
Gale H. Degener "book hugger" (East Greenbush, NY and Deerfield Beach, FL) - See all my reviews
(REAL NAME)   
This review is from: World, Inc. (Hardcover)
Dr. Bruce Piasecki presents proof in World Inc that companies, who plan on staying in business for the long-term by winning the goodwill of a customer base, must create more socially responsible products and services. In addition, they must subscribe to more socially responsible business practices. The day has arrived when the savvy, informed customer who has the bucks to spend, will decide how and where to spend them, in great part, on the image and practices of the manufacturer. The true image, not just the projected, will be measured before commiting to the product. Dr. Piasecki informs Big Business that they must become socially responsible to sustain a competitive advantage in today's markets. "Go Green or Go Bankrupt"! Substantiating his claims, he states that the day of the innovative leader and investor reaping benefits of his new, superior product is over, unless that leader or investor is in tune with issues that matter to our world and realizes his impact on these issues. The severity of climate changes, social problems, environmental issues all concern consumers. Dr. Piasecki's book, World Inc, tells us all it's time to sit up and smell the roses---not to just stop and catch that whif, but to do something about it---and in so doing, we'll all embrace a fresh, clean, fragrant aroma.
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2 of 2 people found the following review helpful:
2.0 out of 5 stars Good in places, but repeats itself to a fault, July 25, 2008
By 
Amazon Verified Purchase(What's this?)
This review is from: World, Inc. (Hardcover)
Good and interesting concept with questionable written execution.
After reading about a third of this book, I'd had enough. The concept was an interesting one but I felt this book could have been summed up in a 20 page article in a business magazine or Harvard Business Review.
Skimmed through the rest and felt like I got the same amount of info on Socially Responsible business history.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Confused About Global Warming?, May 28, 2007
This review is from: World, Inc. (Hardcover)
Confused about global warming? Bruce Piasecki's book, "World, Inc."
presents concrete and
rational measures to halt global warming.

If we are serious about solving green issues, it will take more than
well meaning people wearing green rubber
bracelets to accomplish the task at hand.

Piasecki's solutions make perfect sense. I highly recommend that you
read "World, Inc."
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Inside This Book (learn more)
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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