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World War 3.0 : Microsoft and Its Enemies Hardcover – January 9, 2001


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Product Details

  • Hardcover: 464 pages
  • Publisher: Random House; 1st edition (January 9, 2001)
  • Language: English
  • ISBN-10: 0375503668
  • ISBN-13: 978-0375503665
  • Product Dimensions: 6.5 x 1.5 x 9.5 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,251,368 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Auletta, communications columnist for The New Yorker, recounts the real trial of the century, which he covered from the beginning.
Copyright 2000 Reed Business Information, Inc.

Review

"It is hard to imagine a more absorbing account of Microsoft's marathon battle with the U.S. government and its legions of tenacious rivals. In prose that is at once deft, lucid, and knowing, Ken Auletta unravels the mysteries of antitrust law, as well as the arcana of computers and the Internet, with magisterial ease. Who else could have packed so much information between two covers and yet made the narrative so fluent and compelling? Best of all, the book is liberally sprinkled with memorable portraits of the protagonists, ranging from the amazingly shrewd David Boies to the doughty Judge Thomas Penfield Jackson. And the portrait of Bill Gates-brilliant and visionary, but also mercurial, immature, and ultimately self-destructive-takes on a tragic aura that no reader will forget. This book is a gripping courtroom drama, an elegy for Microsoft's warrior culture, and mandatory reading for anyone interested in the future of the Information Age."
-Ron Chernow, author of Titan: The Life of John D. Rockefeller, Sr.

"With assurance and skill, Ken Auletta weaves complex economic, legal, and technological ideas into a most compelling story. As in all fine courtroom dramas, the book's hallmark is its vivid delineation of the character of the protagonists. To transform a complex antitrust case into such a gripping narrative is an impressive accomplishment."
-Richard C. Levin, Beinecke Professor of Economics and president, Yale University

"This is Ken Auletta's best book. It works on several levels. First, it's a dramatic page-turner. Second, it's the definitive but plain-English treatment of an issue that is as important as it is complicated: the historic Microsoft trial, the struggle among corporate giants to control the new economy, and the question of whether government should be a spectator or referee. Third, it's a model of fair-minded yet take-no-prisoners reporting that is packed with revelations. Beyond all that, it's a primer for every lawyer and would-be lawyer in America-a reminder that legal scholarship is no substitute for common sense."
-Steven Brill, founder, Court TV, The American Lawyer, Brill's Content, and Contentville

"The Microsoft case is the most important legal dispute of this century or the last. Ken Auletta has done something extraordinary in making its significance sing. His book is a perfect integration of the legal and the business drama at the heart of the case. His insights are relevant not just to the narrow field of antitrust but to democracy in a technology-governed world in general, and to the struggles that will define the coming decades."
-Lawrence Lessig, author of Code and Other Laws of Cyberspace

"A highly compelling account of the extraordinary trial that challenged the invincibility of the world's most powerful corporation. Auletta reveals the personalities behind the headlines and brings into sharp focus the very human qualities that have made Microsoft so powerful-and so vulnerable."
-Kim Polese, chairman and chief strategy officer, Marimba, Inc.

More About the Author

Ken Auletta has written the Annals of Communications column for The New Yorker since 1992. He is the author of eight books, including THREE BLIND MICE: How the TV Networks Lost Their Way; GREED AND GLORY ON WALL STREET: The Fall of The House of Lehman; and WORLD WAR 3.0: Microsoft and Its Enemies. In naming him America's premier media critic, the Columbia Journalism Review said, "no other reporter has covered the new communications revolution as thoroughly as has Auletta." He lives in Manhattan with his wife and daughter.

Customer Reviews

What is surprising is how much Judge Jackson reveals in this book, as judges are notoriously close-mouthed.
Joanna Daneman
Here, is much new material on what it was that Microsoft and the US goverment were able to agree to in a negotiated settlement.
Amazon Customer
I was pleasantly surprised to find out that this book was much more interesting and insightful that I had imagined.
John

Most Helpful Customer Reviews

Format: Hardcover
Just when we were waiting for Microsoft to meekly split itself based on the outcome of the first landmark court decision, it looks like the software giant is racking up the points in what may be the most exciting appeals case in US history.
World War 3.0 couldn't have come at a better time. This book goes into background about Internet browsers, the internet itself and computer operating systems, a key point in the anti-trust lawsuit. And it does an equally thorough job of informing the reader about US anti-trust law. These details are essential to understanding the case against Microsoft, and they are presented here in a way that is detailed yet completely comprehensible.
This would be dry reading indeed if there were not also vivid descriptions of the players; Bill Gates, brilliant, visionary,self-absorbed and completely ill-equipped to play the high-stakes game of personality; the prosecutor, who has gotten himself the case of a lifetime and Judge Thomas Penfield Jackson, traditional and sober judge. What is surprising is how much Judge Jackson reveals in this book, as judges are notoriously close-mouthed.
The appeals process is now underway and it ain't over till it's over. If you want to be informed on a case that will literally affect the future of technology, it's well worth reading World War 3.0.
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25 of 32 people found the following review helpful By A Customer on January 17, 2001
Format: Hardcover
Dazzling -- the whole "new economy" landscape is made clear, and all the big players and their competing visions for the future are explained, but the great thng is that the author has worked in all his big-picture analysis so that it hangs off of the book's storyline, the courtroom drama. It's unbelievable how indiscreet some of the people talking to him were -- especially Judge Jackson.
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12 of 15 people found the following review helpful By John VINE VOICE on March 14, 2001
Format: Hardcover
I purchased this title on a whim. Although I followed "the trial" as it was being reported in the media I did not find the proceedings, as they were described in the press, to be that interesting. I also knew that whatever happened, this case would be appealed and last for several more years. Consequently, I did not have high expectations for this book. I was pleasantly surprised to find out that this book was much more interesting and insightful that I had imagined. Auletta does an excellent job of describing the background, tactics, technical issues, personalities, and legal issues that surrounded this trial. Unlike other reports on the trial, he did not just encapsulate the events that took place in the courtroom. Instead, he spent considerable effort to research, then explain, events that went on behind the scenes - before, during, and after the trial.
The spin that was often portrayed in the media was that Microsoft was being victimized or punished just for being successful. The Microsoft media machine did an excellent job of promoting this view either through tactics such as full-page ads in newspapers or Gate's (and others) frequent appearances on television. While I have never been a big fan of Microsoft, part of me started to believe them. After reading this book however, any sympathy that I had for Microsoft, as it relates to the trial, has been erased. Auletta's recounting of the trial makes it clear that they used their monopolistic power to attempt to control or quash any company that threatened the market dominance of any of their core products. In short, they were unwilling to "play fair" and let the best products win in the marketplace.
Some members of the media portrayed Judge Jackson as someone that may have had a grudge against Microsoft.
Read more ›
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12 of 15 people found the following review helpful By A Customer on June 2, 2001
Format: Hardcover
Ken Auletta is an excellent reporter, and here was able to obtain amazing access to the district court judge in the Microsoft case. Indeed, Judge Jackson gave long interviews with Mr. Auletta based on the judge's personal notes, and later was blasted by all of the Appeals Court judges for allowing this kind of access.
Mr. Auletta is generally very fair in recounting the events of the Microsoft trial, but he also is not a programmer and not a lawyer and not a business strategist and it shows. His grasp of some of the fundamental legal issues at stake is rather poor, and his failure to predict the reasoning of the eminently predictable appeals court (which had already ruled in favor of Microsoft) is a big problem with this book.
Part of the problem is that Mr. Auletta reported only on what he saw, and Microsoft to a large extent wasn't bothering to convince the district court judge of their case (they already felt they'd lose despite Judge Jackson's protests that he was impartial). Microsoft instead focused on setting up the right arguments to later win at the appellate level, which it now looks like they will do.
Mr. Auletta, for all his excellent reporting, ultimately misses Microsoft's deeper game plan, despite noting that the reason Microsoft hired the lawyers that it did was that they previously had one a large reversal at the appellate level for Kodak. He should have looked a bit further into the story, and paid less attention to the (albeit amusing) theatrics of the district court.
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5 of 6 people found the following review helpful By Rolf Dobelli HALL OF FAME on April 27, 2001
Format: Hardcover
Although a paranoid, childish and somewhat sniveling Bill Gates is the undoubted antagonist in author Ken Auletta's gripping account of the U.S. government's escalating war against Microsoft, it's tough to find the good guys. By detailing the legal maneuverings of Microsoft's competitors, which in large part spurred the government to action, Auletta pierces some of the innocent-victim personas adopted by the likes of Sun CEO Scott McNealy and others. But the author's treatment of Gates and his Microsoft colleagues is merciless, and in this honest portrait Auletta illustrates how the company's own arrogance brought on its legal woes. News junkies may find the broad outlines of the case familiar, but Auletta uses his readable style to delve into the major personalities and their motivations. We [...] like the way he makes even legal, technological details interesting to the general reader and fascinating to fans of corporate war stories. Read this book before catching the gripping sequel - playing now in U.S. Federal Court - in which Microsoft lands a critical counter-punch.
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