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"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald
"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star
What is it? That thing that everyone is talking about?
You haven't heard? Didn't you get the e-mail? It's everywhere!
Buzz? Hot? Cool? All over the Web!
You've just encountered a World Wide Rave. Congratulations.
Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.
Most of the time they are accidental.
But what if you could create one?
How valuable would that be to you? Priceless?
You can. The secret is here.
By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.
It is good and very well thought out and written.
"World Wide Rave" is filled with practical examples and guidance on how anyone can create world wide buzz about their organization or products or themselves.
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott is an awesome book.
Idea wirtten in it is well implemented by itself.
Some books are written in a hurry and readers could feel it in a tangible way. This book isn't one of those. It is written with great care and thorough research. Read morePublished 8 months ago by Eureka English
This book is amazing. Makes you think... helps you put "pieces of the puzzle" together and yet introduces many new concepts. Read morePublished 11 months ago by Kimberlee Hayward
There is one thing that Scott underlines throughout World Wide Rave: there is no guaranteed way to make something go viral. Read morePublished 11 months ago by Cheryl DeWolfe