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"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald
"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star
What is it? That thing that everyone is talking about?
You haven't heard? Didn't you get the e-mail? It's everywhere!
Buzz? Hot? Cool? All over the Web!
You've just encountered a World Wide Rave. Congratulations.
Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.
Most of the time they are accidental.
But what if you could create one?
How valuable would that be to you? Priceless?
You can. The secret is here.
By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.
I'm just starting reading the book and I immediately see inconsistencies. It did not take Universal Orlando execs just 7 people or just two pieces of content to reach 350M people. Read morePublished 1 month ago by Gummy Bear
Great book focusing on artists, writers and building interest in products. Amazing book showing the power of giving your best material away and becoming well known in your own... Read morePublished 3 months ago by Alexandra
This is an eye-opening piece of work. I was made to look around me and see for the first time what has been there all along. 👍🏾Published 3 months ago by Mwambi James O.
I have been reading this book off and on while pursuing a medley of interests. I like the book and find value here. Read morePublished 4 months ago by RCH
I found no insight in this book - really can't say anything particularly positive or negative about it - just nothing at all - which is why it took me months to give a review. Read morePublished 8 months ago by Tamara Turner