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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Hardcover – March 3, 2009


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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (March 3, 2009)
  • Language: English
  • ISBN-10: 0470395001
  • ISBN-13: 978-0470395004
  • Product Dimensions: 5.3 x 0.6 x 7.3 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Best Sellers Rank: #931,468 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

From the Back Cover

What is it? That thing that everyone is talking about?

You haven't heard? Didn't you get the e-mail? It's everywhere!

Buzz? Hot? Cool? All over the Web!

You've just encountered a World Wide Rave. Congratulations.

Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

Most of the time they are accidental.

But what if you could create one?

How valuable would that be to you? Priceless?

You can. The secret is here.

Inside.

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.


More About the Author

My book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. My popular blog and hundreds of speaking engagements around the world give me a singular perspective on how businesses are implementing new strategies to reach buyers.

I'm the author of other popular books about marketing including Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories.

I am a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. I've lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

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Customer Reviews

It is good and very well thought out and written.
CHRIS
"World Wide Rave" is filled with practical examples and guidance on how anyone can create world wide buzz about their organization or products or themselves.
David Henderson
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott is an awesome book.
Gisela Hausmann

Most Helpful Customer Reviews

27 of 28 people found the following review helpful By David Henderson on March 17, 2009
Format: Hardcover
Let me just begin this review of David Meerman Scott's "World Wide Rave" by saying that I admire and respect the innovative concepts that David teaches.

If you are in marketing or communications or public relations or, especially, the leader of an organization, today's world has gotten to be too competitive, too fast-moving, and too smart for you to cling to many of the tired old tenets of traditional outreach. You must ignore the old rules of advertising and PR, David writes ... and I agree completely. Success comes from people wanting to share the more credible information and stories they hear about you with their friends and colleagues. Conventional wisdom, as it is applied to marketing and promotion, is broken and far less effective in today's online world.

"World Wide Rave" is, I believe, one of the most important books about marketing in the Internet Era that I have read. The author is a man with deep credentials and perspective, and who, himself, has created world wide rave for his new approaches and ideas to marketing, and for his books.

David explains that we must "lose control," that we must understand that creating visibility in today's online world means releasing control of old approaches, like promoting messages, and capturing sales leads. The old PR agency idea of counting press clips is antiquated and silly in today's world. We can measure success but no longer through outdated business school Return on Investment (ROI) calculators.

Nobody cares about your organization or your products, David writes. What people care about are themselves and ways to solve their own problems. In order to have people talk about you and your ideas, he writes, you must resist the old urge to sell or hype your products and services.
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4 of 4 people found the following review helpful By Viriya Taecharungroj on June 24, 2009
Format: Hardcover Verified Purchase
(Firstly, the idea of the title of this review comes from the book. The author stated that negative topics are normally more effective than the positive one! Thus, I try it out here. Of course, I'm kidding, please do read the review and I hope it's helpful :) )

"The challenge for marketers is to harness the amazing power of the World Wide Rave. The process is actually quite simple; anyone can do it, including you."

"World Wide Rave" by David Meerman Scott is a small book on the new marketing. It is a book that encourages you to go out and give it a try. The rules of marketing have changed and will never be the same by the Internet and more importantly, social media. This book talks about "how" people use the new media to spread the ideas. Spreading ideas worldwide is no more a privilege of gigantic companies but anyone can do it, including you.

Contents

You (and I) Are Incredibly Lucky
This is the introduction to the World Wide Rave. David Meerman Scott started out with an intriguing story of The Wizarding World of Harry Potter on how telling a story to seven people can spread the idea to more than 350 million people worldwide, for free, of course. There are also a couple more interesting stories in this introduction.

Nobody Cares About Your Products (Except You)
The author explains the term, "buyer personas" and how the company (or you, or anyone) has to focus on the understanding of the market problem of your buyer personas (or target market) without obsessing with your product. Apart from many stories, the author encourages you to start writing an e-book which has replaced resume for many people (while multiplying the effect phenomenally).
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3 of 3 people found the following review helpful By Gisela Hausmann on August 12, 2013
Format: Kindle Edition Verified Purchase
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott is an awesome book. A 6 stars book to those, who can think big, less stars to the others, depending on how small they think.

When I started reading the first story of David Meerrman Scott's book, in which he refers to the Harry Potter theme park and the marketing thereof, I thought, "This ought to be my problem, Harry Potter has already millions of fans..." A funny episode came to my mind, which happened on the first day the 4th book got delivered. I was at a supermarket, where I met a friend, whose 9-yr old daughter obviously could not be kept from reading. The relatively big girl sat in the grocery cart and read, while her mother pushed her around and shopped at the same time. When we met again at the cash registers, the girl was almost submerged in groceries, but - not even noticing that - she read, obviously in awe.

Spinning off my thoughts from there, I suddenly realized that this is what the author wants readers to do: Think Big! Don't confine yourself to little thoughts, like what the neighbor's business is doing. This is the 21st century and the bigger your horizon, the better the wave you can create. Why stop brainstorming in your backyard when the world and world's best campaigns can be your playground and inspiration?
Indeed, I must admit, reading the book I have had an idea, which I consider one of my best so far. As soon as I am finished writing this review I will get started with it.

The second thought that goes with this is, our goals should be to market our product to people, who will be as excited as the girl in the grocery cart. (Betting $10 that she got her mother to take her on vacation to the theme park.
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