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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
 
 
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories [Kindle Edition]

David Meerman Scott (Author)
4.6 out of 5 stars  See all reviews (53 customer reviews) |
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Editorial Reviews

Review

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

Product Description

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

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Product Details

  • File Size: 679 KB
  • Print Length: 210 pages
  • Page Numbers Source ISBN: 0470395001
  • Publisher: Wiley; 1 edition (February 26, 2009)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B001UUJ640
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #177,027 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews
22 of 23 people found the following review helpful
Format:Hardcover
Let me just begin this review of David Meerman Scott's "World Wide Rave" by saying that I admire and respect the innovative concepts that David teaches.

If you are in marketing or communications or public relations or, especially, the leader of an organization, today's world has gotten to be too competitive, too fast-moving, and too smart for you to cling to many of the tired old tenets of traditional outreach. You must ignore the old rules of advertising and PR, David writes ... and I agree completely. Success comes from people wanting to share the more credible information and stories they hear about you with their friends and colleagues. Conventional wisdom, as it is applied to marketing and promotion, is broken and far less effective in today's online world.

"World Wide Rave" is, I believe, one of the most important books about marketing in the Internet Era that I have read. The author is a man with deep credentials and perspective, and who, himself, has created world wide rave for his new approaches and ideas to marketing, and for his books.

David explains that we must "lose control," that we must understand that creating visibility in today's online world means releasing control of old approaches, like promoting messages, and capturing sales leads. The old PR agency idea of counting press clips is antiquated and silly in today's world. We can measure success but no longer through outdated business school Return on Investment (ROI) calculators.

Nobody cares about your organization or your products, David writes. What people care about are themselves and ways to solve their own problems. In order to have people talk about you and your ideas, he writes, you must resist the old urge to sell or hype your products and services. Today's style is rather one of finding "triggers" that stimulate attention and harness the power of the digital revolution. Rave is finding ways to get people talking about you.

"World Wide Rave" is filled with practical examples and guidance on how anyone can create world wide buzz about their organization or products or themselves. And, the best part is that we are living in an age when we have the ability to create rave ... or, a splash of significant awareness ... at little or no cost.

As an author and journalist, myself, who has studied and consulted on evolving trends of image-making and getting attention for many years, I would rank David Meerman Scott's "World Wide Rave" as one of the distinctive, trend-setting works, in the same category as Blanchard's "The One Minute Manager," and Beckwith's "Selling the Invisible."

After reading the 194 pages, I sat back, and thought, Wow!"
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2 of 2 people found the following review helpful
Format:Hardcover
For many marketers, the holy grail of digital advertising is the YouTube video that "goes viral" - generating thousands, if not millions, of views for little, if any, cost. The challenge, of course, is that finding just the right piece, or having your "community" build something on your behalf is never easy. Nor does it guarantee success.

But David Meerman Scott's recent book World Wide Rave, actually covers some of the things that you need to consider. It's full of practical examples and ideas for you to riff off - all with the aim that you create your own "world wide rave".

There are some great examples of how some daring folks have put their reputation on the line to test the social media waters. From Disney through to a local dentist, David shows that you don't need to be big to have an impact - or to generate serious sales/business outcomes using social media. He reinforces that while influence can be useful, world wide raves are about trust - about igniting the potential of your story in the words of someone else.

And the best thing is, is that the book comes with recommendations that get you started. It could be the best investment in marketing that you ever make.
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2 of 2 people found the following review helpful
Good advice in this book June 25, 2009
Format:Hardcover
I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here!

We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay.

David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past.

The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!
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Most Recent Customer Reviews
Short and sweet
This is a compact and though provoking book with some good ideas. I enjoyed it and recommend to those looking for inspiration.
Published 8 months ago by Michael L. Larsen
Really?
This was a book my marketing professor assigned me, and I can't believe how much it's adored-- it basically regurgitates the same point over and ver again. Read more
Published 11 months ago by Lit Drop Out
Another powerful book by Mr. David Meerman Scott
From the second you begin the book and learn about the Universal marketing exec telling just a small number of people about the Harry Potter theme park, you get hooked. Read more
Published 12 months ago by Russell R. Corrie
World Wide RAVE
The RAVE makes me think. I am a creative person and this book is stimulating. There are so many ideas I got from this book.
Published 18 months ago by Purple
Can I get a RAVE going on?
I'm in the process of starting a new internet-based business. I am using social media - Twitter, FaceBook & Linkedin - to get the word out. Read more
Published 21 months ago by BFitSanDiego
World Wide Rave
World Wide Rave is a must read for anyone involve in marketing. It is very easy to read and the stories are amazing.
Published 23 months ago by Ronald Carter
Loved this book!
A lot of it was similar to "PR & Marketing on the Web," but I am a Marketing Director of a power quality company, so this information directly applies to my position. Read more
Published on January 16, 2010 by Susan E. Chittum
World Wide Rave
This book changed the way I do business. Do not be late to the party. This is a must read for business owners. I wrote about this in my motivational blog. [...]
Published on December 28, 2009 by James Jackson
Couldn't put it down
David Meerman Scott's book was inspiring and full of incredible advice on getting attention on the web - without begging or buying your way in!! Read more
Published on December 13, 2009 by Sharon O'Dell
Must Read for Corporate Marketing Executives
This is the second of David Meerman Scott's books that I have read. The first was the New Rules of PR & Marketing, which I consider to be the Bible for Web 2.0 strategies. Read more
Published on November 23, 2009 by Steve Keifer
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More About the Author

› Visit Amazon's David Meerman Scott Page
David Meerman Scott
My book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. My popular blog and hundreds of speaking engagements around the world give me a singular perspective on how businesses are implementing new strategies to reach buyers.

I'm the author of other popular books about marketing including Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories.

I am a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. I've lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

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&quote;
Never talk about your products and services again. Instead, focus on your buyer personas and how you can solve problems for them. &quote;
Highlighted by 73 Kindle users
&quote;
Consider whats interesting about you and your organization. Why do people like to do business with you? How are you unique? Those are the things that youll leverage to tell your story directly online and trigger a World Wide Rave. &quote;
Highlighted by 58 Kindle users
&quote;
1. Nobody cares about your products (except you). &quote;
Highlighted by 57 Kindle users

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