Customer Reviews

World Wide Web Marketing: Integrating the Internet into Your Marketing Strategy

5 star:		(10)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I read this book as soon as I received it from Amazon Book last week. It's really incredible. This book can change what people think about Internet Marketing, even for the Marketing System itself. Chapter per chapter will guide you to the inner strenght of what we call 'Near Future Marketing System'. You will regret for your entire life if you don't read this book. I personally have contacted Mr. Sterne, and really he is a great man too!. Thanks Mr. Sterne for bringing us this incredible book!! Buy and read it, and you will know what this review means .....

Written from a marketing, rather than a technical perspective, this book is a "must-read" for anyone who has designed or who is contemplating setting up a Web site. Although much of the technical information will soon be out-of-date, the marketing advice is sound. Jim truly understands the dynamic, interactive nature of the Internet. He incorporates that vision into a well thought out and well written Web marketing bible. The book is directed primarily at Web sites marketing products. However, much of the advice is equally applicable to sites marketing services

Great book which incorporates marketing strategies into the Internet Vision. However Please read it soon as the content is getting dated

I'm sorry the "Reader From The US" didn't leave an e-mail address or I'd have sent him/her a copy of the new one.

Click on "Jim Sterne" above and look for the (2nd Ed). Unless of course you really *are* interested in a first person description of ancient Web history ;-)

I made the mistake of purchasing this book a month ago (September 1998). The information in the book is so far out of date, I consider it a waste of reading time.

This book don't have any academic value. Sterne makes a lot of statements and claims, but he can't really show any form of proof. They are just his personal opinions.

I found this book disappointing. It is somewhat out of date now (so much has happened in the last few years). I was hoping it would teach me something new, and it didn't. It desparately needs updating for the late 1990s

I found this book to be extremely informative about marketing strategies on the internet. It provides useful tips on how to get interest in your company, without falling into the can of spam. It is also a book that can be read by non-technical people, a real plus in getting marketing-oriented people involved in your web site plan. I am hoping to see a second edition of the book; minor touches will make this book a perfect 10. Still, an excellent book to have

This is an outstanding contribution for those of us interested in using the web to further our business interests. The author has done an exemplary job. http://NativeTexan.com/

Reading Sterne's basics on WWW Marketing you realize that most home page makers are not yet mastering the art. Too many home pages still resemble the image of a death notice in the Sunday paper. You study the new ones every week, cut one out when a dear one was implicated, though you just file it somewhere dusty. In every case you never return to read the text again. Studying the black-framed ads of other nationalities, religions, sexes only reveals intercultural differences. Nothing more. But the Web is not for the dead ones, it's alive and a course for the process of lifelong learning and improvement. Jim Sterne shows you the path to follow - Read his manual!