Customer Reviews

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (2nd Ed)

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Sterne touches in this book the many aspects of the WorldWide Web without going into details. This makes it a useful book for anyone new in this field, but in the end its content is too shallow for professionals.

In today's online business world there is plenty of competition. Because millions of people are selling their products and services online, to successfully compete in this arena we must keep up on the latest trends in marketing strategies and put them to effective use. Jim Sterne offers a wealth of information in the updated second edition of his book World Wide Web Marketing that will dramatically change the way we do business!

Sterne covers a broad range of topics that contribute to successful online business operations. Hands-on effort involves the use of the Internet to register with search engines and specialized directories, participating in the newsgroups, searching for information about customers, using other technological means to market online, and making use of traditional marketing methods as well. Other involvement includes building relationships with valued customers, providing quality customer service and support, building brand loyalty, and offering free information and services to attract and keep new customers.

Sterne offers pertinent advice on thinking globally, another important business consideration. Pointing out that our Websites are seen by many around the world, Sterne advises his readers to take into account different languages and word meanings, cultural distinctives, domestic and foreign merchandise pricing, product locale availability, re-engineering Websites to accommodate a variety of people groups and countries, and other international and multi-cultural marketing strategies!

This is a well-polished book. The content is first-rate and relevant to today's online business needs. It is smooth-flowing, easy to read, and easily understood. Wiley is a respected publisher and this is one of their better books. It is highly recommended for anyone doing business online or contemplating moving in that direction! What direction are you moving in?

I was really disappointed that someone who has such a rich set of experiences in the industry would write such a mediocre book. I didn't really learn anything new or gain any unexpected insights. There are 100 other "how to build a web site" books out there that have the same content and are undifferentiated from this.

If you are really interested in a book that takes a novel and insightful approach to doing business on the web, check out Evan Schwartz' Webonomics.

This book is terrific for anyone who wants to set up a complete internet marketing strategy with clear business objectives and measurable ROI. Jim shows well how and why you should go beyond the classic internet brochure and where high added-value can be created for your customers/prospects. It is filled with hundreds of examples on what works on the web and what doesn't. I highly recommend it to anybody interested in internet marketing.