Customer Reviews

Worldwide Identity : Inspired Design from 40 Countries

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Robert L. Peters, the past president of the International Council of Graphic Design Associations (Icograda), has produced one of the most unique and interesting corporate identity books I've come across in quite some time. In association with Icograda, and an international advisory board, he has compiled - from entries submitted by design professionals around the world - the beautiful volume Worldwide Identity: Inspired Design from Forty Countries. Organized by country, the book highlights diversity in both individual logos and complete identity systems - all with well-written explanations and in some cases the actual design brief for the projects. A description of each featured nation helps the reader comprehend the influence and impact that the location, history, politics, cultural, economics and religions of a region may have on the exhibited designs - and vice versa. Designs from the United States are not included as American professional design organizations were not full Icograda members at the time of the "call for entries" in 2004. Any designer, feeling limited by their own geographic surroundings, should take a trip around the world via the pages of this incredible book. The author, Icograda, Rockport Publishers and all the designers/firms included in the book should be very proud of the end result of their collaboration. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com

This is a superb and intelligent documentation featuring worldwide identity designs by some of the finest talents from 40 nations. Robert L. Peters has done a brilliant job in providing us with this well-designed, quality volume of not only inspirational work but one which functions as an educational volume as well. And, it includes not only exceptional visuals but also well-written and well-edited descriptive copy along with a very informative and most welcome background about each country represented. I recommend it highly for both professionals and students alike.
Eileen Hedy Schultz, President/Creative Director, Design International; Past President: The Art Director's Club and the Society of Illustrators; Member: Board of Directors and Professor, School of Visual Arts, NY, USA.

Profoundly insightful, contextually relevant and outstanding production for this book published by Rockport.

Including contributions from 40 countries and 300 identities this is a monsterish load of data come true, an almost impossible summit to attain, and surely a potential nightmare to manage... but to author, who has fun (experience?) climbing real mountains, this topic is just the right challenge for him... a natural extension!

Forever curious, well travelled and a man of heart, his thirst to understanding and his openness makes this book probably one of the most relevant, not because super brands and logos are (again) disserted about, but because of his aptitude to convey his passion and knowledge in the most valuable way: words.

To be honest, I was a bit reluctant because... well... you know, not another one. But within a couple of pages reading (just the intro is worth the book) - I was floored. Really!

This is not a gorgeous book to only look at. It's a book to take to your fav spot and read... and reap. It's a feast for the eyes and the mind. In fact, that is exactly what a great book should be.

If I was a writer, this is the book I would have like to have written!

the book feat some examples but they just covered by a quick snapshot doesn't go deep, it's not a good preview from internatinal branding stage