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The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters Paperback – September 28, 2009

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From the Back Cover

Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations.

It's a scary world out there. Times are as tough as they've been in decades. More than ever before, companies are struggling to make ends meet, having to cut costs, lay off employees, delay new endeavors—and focus almost exclusively on SURVIVAL. And until now, there's never been a good, clear, step-by-step guide for businesses facing such sudden turns for the worse.
THIS BOOK MAY SAVE YOUR BUSINESS.

Written by WORSE-CASE SCENARIO creator and entrepreneur David Borgenicht, bestselling new business superguru Mark Joyner, and many other business experts, you'll learn:

  • How to Stay in Business When You Can't Make Payroll

  • How to Fend Off an Employee Coup

  • How to Perform Emergency Surgery on Your Overhead

And many more answers to the most dangerous situations your business will ever encounter. Most importantly, you'll get the basic training you need to make sure you're prepared—and that this NEVER HAPPENS AGAIN.

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Product Details

  • Paperback: 208 pages
  • Publisher: Wiley; 1 edition (September 28, 2009)
  • Language: English
  • ISBN-10: 0470551410
  • ISBN-13: 978-0470551417
  • Product Dimensions: 5.1 x 0.6 x 7.1 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,139,381 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By D Fernando on October 1, 2009
Format: Paperback
As usual, another amazing book from Mark Joyner this time with the great David Borgenicht. Glad that the best selling series is back. These words from Joyner say it all, "Keep this guide with you. Then charge on, with the knowledge that nearly every potentially business-killing situation has a solution."

All the topics in the book are just so timely and the tips, very realistic and 'doable'. I personally like chapter 1's How to get fast cash (who doesn't) and How to Renegotiate with Your Creditors. And being in charge of our company's human resources, I know I cannot go wrong with Chapter 2's HR Emergencies, specifically How to Restore Dangerously Low Morale. I certainly agree with this: "Be big enough to stay optimistic and energetic."

This book is a gem. Take it from the great Borgenicht, this book just might save your business.
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3 of 3 people found the following review helpful By Victoria Daniels on October 1, 2009
Format: Paperback
This no-nonsense, straight-to-the point Survival Guide is a must-have for every business owner - even if the business is thriving! It lists down every possible business emergency scenario and arms you with a practical guide to overcome each one. My personal favorite is the chapter on productivity emergencies (How to Remove Productivity Leeches and How to Fend Off Death by Meeting, specifically) coz I can apply it to other organizations as well, not just in my business. This book rocks!
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2 of 2 people found the following review helpful By Amber Castillo on October 5, 2009
Format: Paperback
This new book in the "Worst Case Scenario" series offers quick, practical solutions for the most common (and often most costly) business problems. It provides an excellent guide for entrepreneurs and business owners when creating a plan to salvage or protect their business in today's economically uncertain clime.

This is a must-read for anyone who wants to prevent their company from going under. But it's also a great resource for those who want to learn from the experts on how to keep their businesses in the black and thriving.

Buying and reading The Worst-Case Scenario Business Survival Guide - time and money well-spent!
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4 of 5 people found the following review helpful By Massimiliano Barbazza on October 1, 2009
Format: Paperback
Wow! This book is truly amazing! It has helped me save my business. I was able to protect myself and my employees. The "How To's" like "How to get cash fast" was so straight to the point. The part on "The Rules" was like a guide to me. This is a real business saver! I wish I came across this book when I was starting my business so that I wouldn't have gone through all the trouble researching and stressing myself out. Now, I am very confident that my business will strive in the years to come and even, hopefully, grow globally. Thank you very much Mark and David!
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1 of 1 people found the following review helpful By D. A. V. Flores on October 13, 2009
Format: Paperback
Entrepreneurs, seasoned or otherwise, would do well to read authors' book "How to Market Without Money." This book provides marketers and even simple business quick and realizable tips on how to promote their businesses and enterprises effectively. It's simple and designed to help any profession get to the top. This is a great guide for anyone wanting to give their business a kick-start.
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1 of 1 people found the following review helpful By M. Gurtiza on October 5, 2009
Format: Paperback
Well, after reading through this book I can tell myself that I was wrong and I'm trying to do things right now.
I have learned so much from this book. It offers terrific information. I have referred to it over and over again(and it just came out).
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Format: Paperback
As one of the contributors to this book, I just wanted to express my appreciation to all of the people who have contacted me saying how much the book has helped them. My inputs featured "Restoring Morale; Identifying True Priorities; Delivering Bad News; and Dealing with a Lack of Focus." I've heard from so many people in these past few months since the book was released that I felt compelled to post this review. I'd like to recommend that anyone who runs their own business or works in the H.R. department of a large company grab this book. It's quick, it's easy, and it's worth every penny.
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Format: Paperback Verified Purchase
This is only my observation, but I have found most business owners are both OCD and ADD, and though this book covers most of what I already know, I appreciate being reminded the simple, precise steps to identify, isolate, and control the key elements that can make or break your business. It sounds so elementary, but the other thing I really liked about it was the colors, of all things. It was just easy reading, and no fluff to make it a big book just to see their own words published.
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