The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters [Paperback]

David Borgenicht (Author), Mark Joyner (Author)

Book Description

Publication Date: September 28, 2009

This book could save your business!

Since 1999, the Worst-Case Scenario survival handbooks have provided readers with real answers for the most extreme situations. Now, in a time of economic crisis, the bestselling series returns with a new, real-world guide to avoiding the worst business cataclysms.

Here, you'll find solutions for the most dangerous, deadly situations your business will ever encounter-whether those crises relate to finance, human resources, strategy, sales and marketing, or the executive suite. This book is no joke-and you won't find any buzzwords or fables about fictitious CEOs in here-just expert advice and step-by-step info on what to do when you're facing a true business nightmare. You'll learn how to

• Stay in business when you can't make payroll
• Fend off an employee coup
• Perform emergency surgery on your overhead
• Deal with nightmare customers
• And much, much more

Until now, there's never been a clear, step-by-step guide to dealing with the sudden turns for the worst that can doom your business. The Worst-Case Scenario Business Survival Guide provides you the answers you need when disaster strikes-and what you must know to avoid the next one.

Editorial Reviews

From the Back Cover

Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations.

It's a scary world out there. Times are as tough as they've been in decades. More than ever before, companies are struggling to make ends meet, having to cut costs, lay off employees, delay new endeavors—and focus almost exclusively on SURVIVAL. And until now, there's never been a good, clear, step-by-step guide for businesses facing such sudden turns for the worse.
THIS BOOK MAY SAVE YOUR BUSINESS.

Written by WORSE-CASE SCENARIO creator and entrepreneur David Borgenicht, bestselling new business superguru Mark Joyner, and many other business experts, you'll learn:

• How to Stay in Business When You Can't Make Payroll

• How to Fend Off an Employee Coup

• How to Perform Emergency Surgery on Your Overhead

And many more answers to the most dangerous situations your business will ever encounter. Most importantly, you'll get the basic training you need to make sure you're prepared—and that this NEVER HAPPENS AGAIN.

Product Details

• Paperback: 208 pages
• Publisher: Wiley; 1 edition (September 28, 2009)
• Language: English
• ISBN-10: 0470551410
• ISBN-13: 978-0470551417
• Product Dimensions: 5 x 0.6 x 6.9 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,058,150 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars When your business means business October 1, 2009

By Victoria Daniels

Format:Paperback

This no-nonsense, straight-to-the point Survival Guide is a must-have for every business owner - even if the business is thriving! It lists down every possible business emergency scenario and arms you with a practical guide to overcome each one. My personal favorite is the chapter on productivity emergencies (How to Remove Productivity Leeches and How to Fend Off Death by Meeting, specifically) coz I can apply it to other organizations as well, not just in my business. This book rocks!

3 of 3 people found the following review helpful

5.0 out of 5 stars It's back! This book just might save your business. October 1, 2009

By D Fernando

Format:Paperback

As usual, another amazing book from Mark Joyner this time with the great David Borgenicht. Glad that the best selling series is back. These words from Joyner say it all, "Keep this guide with you. Then charge on, with the knowledge that nearly every potentially business-killing situation has a solution."

All the topics in the book are just so timely and the tips, very realistic and 'doable'. I personally like chapter 1's How to get fast cash (who doesn't) and How to Renegotiate with Your Creditors. And being in charge of our company's human resources, I know I cannot go wrong with Chapter 2's HR Emergencies, specifically How to Restore Dangerously Low Morale. I certainly agree with this: "Be big enough to stay optimistic and energetic."

This book is a gem. Take it from the great Borgenicht, this book just might save your business.

2 of 2 people found the following review helpful

5.0 out of 5 stars The bible for businesses in trouble October 5, 2009

By Amber Castillo

Format:Paperback

This new book in the "Worst Case Scenario" series offers quick, practical solutions for the most common (and often most costly) business problems. It provides an excellent guide for entrepreneurs and business owners when creating a plan to salvage or protect their business in today's economically uncertain clime.

This is a must-read for anyone who wants to prevent their company from going under. But it's also a great resource for those who want to learn from the experts on how to keep their businesses in the black and thriving.

Buying and reading The Worst-Case Scenario Business Survival Guide - time and money well-spent!