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''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine
''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends
''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' --John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.
Ever felt like competing on price? Don't!
Feel like running a huge sale? Think again.
Worth Every Penny teaches you how to think about your business in a... Read more
I am somewhat familiar with Sarah Petty, her marketing strategies and workshops, i had the pleasure of seeing her speak at a convention in Las Vegas. Read morePublished 2 months ago by Gokhan Cukurova
Just finished reading and I'm ready to read it AGAIN to get it locked in my brain. Should be required reading for any boutique business owner.Published 2 months ago by S. D. Reed
I purchased this book to read on a flight from Houston to New York. I was sucked in after reading the first few pages, and I couldn't put it down. Read morePublished 4 months ago by Arianne Bellizaire
This reminded me of why I got into business. If you are a small business and want some clarity for you business, you should read this book. Read morePublished 4 months ago by Joseph Conrad, EA, CTC
A lot of good, feasible, measurable ideas, some of which I was able to implement right away. It was also a fast read and very relevant to my small business.Published 5 months ago by Jessica C. Guthrie
This book has revolutionized my mindset on running my business but also providing excellent customer service that does not come naturally to most.Published 5 months ago by M. Henry
Sarah's boutique business model is exactly what I have been looking for. Being able to identify client types is essential to boutique businesses, and as I read about the different... Read morePublished 5 months ago by Tanya Hervey