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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth Hardcover – April 24, 2012
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''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine
''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends
''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' --John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience
About the Author
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.
If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.
I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.
same information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.
this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on her
website. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writing
a book, it would be more detailed.
great for those who know nothing about business and pricing themselves accordingly though.
This isn't a magic formula, and everyone needs a mentor to find their way. Sarah and Erin do that in this book. They talk about how to find your way so that you can get paid what you (and your work or art) is worth.
This is not a read-it-once and be done with it kind of book, either. This is meant to live on your bookshelf or on your desk as a reference guide. Great, great book!
If you are a business owner who's trying to compete with others on price, STOP IT and read this book. You can't and shouldn't compete on price, and Worth Every Penny gives you a good foundation on how to level the playing field and swim in blue waters. It's not about getting more customers, it's about getting the RIGHT customers.
What I love about this book:
1. Action items you can take to implement what you've learned in each chapter.
2. Original examples of businesses who have applied the concepts taught in this book.
3. Examples of what NOT to do (which you are probably doing)
4. Applicable to any boutique business model, not just photographers or creatives.
5. Erin Verbeck & Sarah Petty. They are great. Check out their other products and services at [...] because they're also a great value for boutique businesses.
Selfish Gripes about this book:
1. The layout and design of the book is very simple/generic/not boutique. I was hoping for a more interesting layout and maybe at least SOME PICTURES!
2. There are "added value" items the book references that can be found on the book's website such as an image of Sarah's mailer. In my opinion these items should have been included in the book! Content shouldn't be omitted in a book and placed online to drive traffic. To me it felt like I had an incomplete book because I felt the items were integral to completing the picture the author(s) were painting. Jeffrey Gitomer ...Read more ›
Most Recent Customer Reviews
This book is definitely worth every penny! It sums it all up how to run and why or why not to run a boutique style business while explaining what that actually means. Read morePublished 3 months ago by Heike O'day
This book was a gift and I was so excited to read it. I like that they have challenges to try at the end of each chapter, giving you not only something to think about but also... Read morePublished 6 months ago by Christina
As the title states, worth every penny! I am about 4/5th through the book and I have loved everything I've learned so far. Highly recommend!Published 7 months ago by Amy
Phenomenal quick read. Every small business owner should read this book. Each chapter provides clear action items to immediately implement to transform your small business. Read morePublished 9 months ago by Casey Green
Very well written...made me realize that my business model is a BOUTIQUE... which I did not know prior to picking up this book! Read morePublished 10 months ago by PattiL
Pretty good book. Yes, as some other reviewers have said, much of this is pretty obvious information, but....it's the obvious that eludes us so much of the time. Read morePublished 11 months ago by Kenneth K. Bundy
Sarah Petty has been working the photography business game for quite a while now. It's no surprise she decided to come out with a book to further educate the masses. Read morePublished 11 months ago by Stephanie R Pezzelle