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''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine
''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends
''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' --John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.
Phenomenal quick read. Every small business owner should read this book. Each chapter provides clear action items to immediately implement to transform your small business. Read morePublished 2 months ago by Casey Green
Very well written...made me realize that my business model is a BOUTIQUE... which I did not know prior to picking up this book! Read morePublished 2 months ago by PattiL
Pretty good book. Yes, as some other reviewers have said, much of this is pretty obvious information, but....it's the obvious that eludes us so much of the time. Read morePublished 3 months ago by Kenneth K. Bundy
Sarah Petty has been working the photography business game for quite a while now. It's no surprise she decided to come out with a book to further educate the masses. Read morePublished 4 months ago by Stephanie R Pezzelle
Clear, solid information and steps to getting a boutique business up and running and profitable! I'm excited to implement so many of the suggestions into my business!Published 4 months ago by alrichar
I am loving “Worth Every Penny”! It is so easy to read, comprehend and implement! As a creative, it is opening my “non-business” mind, and giving me steps to move forward. Read morePublished 5 months ago by Jordan D Gandy
Good basic information. The book says outright its not like a detailed text book or college course. Its simple ideas told in every day english without all the business jargon. Read morePublished 6 months ago by Shaughn
Great book, Sarah and Erin are great lectures and have a gret idea about how business should goes on these times. Highly recommended!
it's really worth every penny!