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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth Hardcover


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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth + Word of Mouth Marketing: How Smart Companies Get People Talking + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Hardcover: 180 pages
  • Publisher: Greenleaf Book Group Press (April 24, 2012)
  • Language: English
  • ISBN-10: 1608322777
  • ISBN-13: 978-1608322770
  • Product Dimensions: 8.7 x 6.1 x 0.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #146,829 in Books (See Top 100 in Books)

Editorial Reviews

Review

''The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope you'll read this book.'' --Seth Godin, author and entrepreneur

''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine

''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends

''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' --John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience

About the Author

Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies.

Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.


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Customer Reviews

4.7 out of 5 stars
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See all 56 customer reviews
It was a book that started by asking what you want and what you love to do.
Barbara Bell
While written in an easy-to-read style, I found myself unable to browse it quickly because it was so full of great information.
Chelsea
Concrete instructions, ideas and exercises are well laid out so that you can apply them to your own business.
Maria Leali

Most Helpful Customer Reviews

37 of 40 people found the following review helpful By Tina Bee on May 3, 2012
Format: Hardcover Verified Purchase
I bought this book after being a longtime reader -- and appreciator -- of Sarah Petty and Erin Verbeck's site, "The Joy of Marketing." I've also purchased several of their products and webinar recordings, and I've been a boutique business owner for four years.

That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.

If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.

I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.
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12 of 12 people found the following review helpful By rachael on June 26, 2012
Format: Hardcover Verified Purchase
im a sarah petty and the joy of marketing fan, so when i heard she was writing a book i assumed it wouldn't be the
same information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.
this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on her
website. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writing
a book, it would be more detailed.
great for those who know nothing about business and pricing themselves accordingly though.
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12 of 13 people found the following review helpful By Barbara Bell VINE VOICE on April 20, 2012
Format: Hardcover
When I picked this up for a read, I expected it to be another sales-y book, but it was more than that. It was a book that started by asking what you want and what you love to do. It continued with the real questions: you may love this work, but will you do it 24 hours a day and 7 days a week? Will you miss out on family time and vacations to make it profitable? What it comes down to is quality of life. You can do what you want, charge what you are worth, and have a good life that allows you to get what you want out of it.

This isn't a magic formula, and everyone needs a mentor to find their way. Sarah and Erin do that in this book. They talk about how to find your way so that you can get paid what you (and your work or art) is worth.

This is not a read-it-once and be done with it kind of book, either. This is meant to live on your bookshelf or on your desk as a reference guide. Great, great book!
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6 of 6 people found the following review helpful By Benjamin Leavitt on April 25, 2012
Format: Hardcover
This is a very basic book about creating value with a boutique business model.
If you are a business owner who's trying to compete with others on price, STOP IT and read this book. You can't and shouldn't compete on price, and Worth Every Penny gives you a good foundation on how to level the playing field and swim in blue waters. It's not about getting more customers, it's about getting the RIGHT customers.

What I love about this book:
1. Action items you can take to implement what you've learned in each chapter.
2. Original examples of businesses who have applied the concepts taught in this book.
3. Examples of what NOT to do (which you are probably doing)
4. Applicable to any boutique business model, not just photographers or creatives.
5. Erin Verbeck & Sarah Petty. They are great. Check out their other products and services at [...] because they're also a great value for boutique businesses.

Selfish Gripes about this book:
1. The layout and design of the book is very simple/generic/not boutique. I was hoping for a more interesting layout and maybe at least SOME PICTURES!
2. There are "added value" items the book references that can be found on the book's website such as an image of Sarah's mailer. In my opinion these items should have been included in the book! Content shouldn't be omitted in a book and placed online to drive traffic. To me it felt like I had an incomplete book because I felt the items were integral to completing the picture the author(s) were painting. Jeffrey Gitomer
...Read more ›
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5 of 5 people found the following review helpful By Ashley Berger on April 19, 2012
Format: Hardcover
Sarah and Erin have once again taken what could be long and laborious and turned into meaty information that sticks! This book is a MUST READ for any business owner and anyone THINKING about becoming a business owner. The simple strategies Sarah and Erin provide for discovering your brand's identity and using that brand to its fullest potential is worth WAYYY more than a penny!
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4 of 4 people found the following review helpful By Shannon Brooks on January 31, 2013
Format: Kindle Edition Verified Purchase
If you've ever participated in any of Sarah Petty's events, you have all the information from this book. There was nothing really new, nothing specific, and the book felt like a written infomercial. Nothing was really given for anyone just starting out and/or trying to find clients. It was a lot of bragging about what she has done to achieve her success and inspirational "You can do this", but no real useful information on HOW to do it.
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