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''The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope you'll read this book.'' --Seth Godin, author and entrepreneur
''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine
''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends
''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' --John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience
Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies.
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.
This book was a gift and I was so excited to read it. I like that they have challenges to try at the end of each chapter, giving you not only something to think about but also... Read morePublished 24 days ago by Christina
As the title states, worth every penny! I am about 4/5th through the book and I have loved everything I've learned so far. Highly recommend!Published 2 months ago by Amy
Phenomenal quick read. Every small business owner should read this book. Each chapter provides clear action items to immediately implement to transform your small business. Read morePublished 4 months ago by Casey Green
Very well written...made me realize that my business model is a BOUTIQUE... which I did not know prior to picking up this book! Read morePublished 4 months ago by PattiL
Pretty good book. Yes, as some other reviewers have said, much of this is pretty obvious information, but....it's the obvious that eludes us so much of the time. Read morePublished 5 months ago by Kenneth K. Bundy
Sarah Petty has been working the photography business game for quite a while now. It's no surprise she decided to come out with a book to further educate the masses. Read morePublished 6 months ago by Stephanie R Pezzelle
Clear, solid information and steps to getting a boutique business up and running and profitable! I'm excited to implement so many of the suggestions into my business!Published 6 months ago by alrichar
I am loving “Worth Every Penny”! It is so easy to read, comprehend and implement! As a creative, it is opening my “non-business” mind, and giving me steps to move forward. Read morePublished 7 months ago by Jordan D Gandy