Lead and succeed like the world’s greatest business innovator
When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”
Anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?”
Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts, which you can use to face today’s toughest business challenges and transform your company into an Apple-style industry leader.
Learn how Jobs viewed the customer. Find out how he built Apple’s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.
Running a successful business today is tougher than it has been in generations—if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.
Peter Sander is a researcher, business consultant, and former marketing program manager for a major Silicon Valley tech firm. He is the author of 27 business books on innovation, marketing, economics, and investing. He has an MBA from Indiana University and lives in Granite Bay, CA.
I recently read this book and What Would Drucker Do Now?, written by Rick Wartzman and also published by McGraw-Hill. Read morePublished on February 19, 2012 by Robert Morris
The insight presented in this book, is both practical and useful. We know what Steven Jobs did. Look into his practices and vision and apply those strategies to your own... Read morePublished on January 27, 2012 by patricia conard
Written to take advantage of the recent "Steve Jobs" bandwagon/phenomenon of his passing. Not much between the covers as I said. No 1st person interviews or quotes. Read morePublished on January 2, 2012 by REH62