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What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win Hardcover – November 29, 2011

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Editorial Reviews

From the Back Cover

Lead and succeed like the world’s greatest business innovator

When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”

Anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?

Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts, which you can use to face today’s toughest business challenges and transform your company into an Apple-style industry leader.

Learn how Jobs viewed the customer. Find out how he built Apple’s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.

Running a successful business today is tougher than it has been in generations―if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.

About the Author

Peter Sander is a researcher, business consultant, and former marketing program manager for a major Silicon Valley tech firm. He is the author of 27 business books on innovation, marketing, economics, and investing. He has an MBA from Indiana University and lives in Granite Bay, CA.


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Product Details

  • Hardcover: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (November 29, 2011)
  • Language: English
  • ISBN-10: 0071792740
  • ISBN-13: 978-0071792745
  • Product Dimensions: 5.8 x 0.8 x 8.8 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,601,499 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on November 22, 2011
Format: Hardcover
Steve Jobs had a significant impact on all of our lives. As is often the case, we will not truly understand the total impact until we gain some historical perspective. But just a surface look at his major accomplishments will let you know he truly was a remarkable visionary. He took two different companies to the top of their field - Apple Computer with the Mac, iPod, iPhone and iPad and Pixar Studios best known for Toy Story.

While this book is not a biography of Steve Jobs, you cannot begin to understand how he accomplished all he did without knowing and understanding at least a brief history of the man. So the first reason is to gain a better understanding of Steve Jobs and his accomplishments. Peter Sanders, the author, does an excellent job of providing a brief history of Steve Jobs and what he accomplished in his relatively short life.

The main purpose of this book is to try to capture the genius of Steve Jobs in such a way that mere mortals will be able to understand how he did what he did and incorporate some of his genius in their own journey.

In Mr. Sanders view, there are six parts to the Steve Jobs' leadership model. The six parts each represent excellent reasons to read this book. Taken together they form the basis for a unique leadership model.

The first part is Customer. Steve Jobs had an uncanny insight into the customer's wants/needs. He did not focus on incremental improvements. His focus was on what would change the customer's life. There is a great leadership lesson here for anyone in business.

The second part is Vision. He had the vision of what could be and sold the vision first internally and then externally. He let the vision be the driver of decisions. This is extremely vital for anyone running a business.
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1 of 1 people found the following review helpful By Russ Buschert on January 20, 2012
Format: Hardcover Verified Purchase
Finally, a timely business strategy book that is a fast, easy, fun, and valuable read. While Sander provides a very good short history of Jobs and Apple, this book is not just another biography.

There are/were very few people in the world that have the attributes of Steve Jobs and fewer still that are in positions and who have the power to exploit them. Most of us will agree that multiple leadership styles can be very effective, but every once in awhile a leader (business, political, religious, etc.) comes along that simply dwarfs the rest of us. Steve was one of those rare leaders.

I lived and worked in Silicon Valley in the early 80's, played games on an Apple II, and knew people working at Apple and some who left because of Jobs. His mix of passion, skills, shortcomings, and complexity will prevent any of us from successfully copying his leadership persona (or any other giant for that matter).

What I like about this book is that it simplifies the mystique behind Apple and Jobs into 6 basic principles that we might consider in our own endeavors. Many of these principles relate to traditional business strategies, but Sander shows how Jobs' unique focus can yield vastly better results. Best of all, the principles he has identified can be implemented unaccompanied by an outsized personality. There are a number of small business `gems' sprinkled throughout the book as well. Virtually any book about Steve Jobs will be very entertaining and this one is no exception. Beyond that, though, this is one of the very few business books I am recommending to my business colleagues.

Russ Buschert
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3 of 4 people found the following review helpful By Mr. Stephen N. Driscoll on December 2, 2011
Format: Hardcover
In a hundred years' time people will speak of Steve Jobs in perhaps much the same way that we today speak of Henry Ford, John Rockefeller and J.P Morgan. He will be remembered as a visionary and a creative genius, an entrepreneur and perhaps, just perhaps, the greatest business leader of our generation.

Walter Isaacson new biography, Steve Jobs, is probably the best introduction around to Steve's business history, personality and philosophy.

Peter Sander, in this book, does not attempt to provide such a detailed biographical account (he spends only perhaps a hundred pages on this). His main purpose is, rather, to give a distillation of Steve's overall management style. He isolates six components of the Apple business that Jobs focused the bulk of his attention on - customer, vision, culture, product, message and brand. The author spends most of his book expanding on Steve's philosophy with respect to each of these business components, interspersed with a selection of quite interesting anecdotes from Jobs' business career.

The book will be of most benefit to those who wish to better understand the leadership approach that made Steve such a success.
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Format: Hardcover
This book offers little insight into Jobs's decision making or innovation process. Rather, it is just a catchy title designed to sell books.

Perhaps the most disappointing aspect of this book is that Peter Sander did not perform any independent research or interviews. Sure, he sites some quotes from Apple product launches and quotes from other articles and books about Jobs, but Sander didn't actually interview anyone who worked with Jobs or perform any kind of research or studies. Books like Good to Great, The Tipping Point, and 7 Habits of Highly Effective People, are based upon independent research and interviews or careful analysis of existing research. Simply put, this book focuses on Sander's personal opinions about what Jobs may or may not have done to innovate. Many of Sander's conclusions are prefaced by the words "perhaps" or "possibly." Perhaps Jobs would do this or possibly Jobs was thinking that. The only way for Sander to really know what Jobs was or wasn't doing is to interview people who Jobs worked with. Sander didn't do this, which greatly reduces the credibility of his conclusions, making them practically worthless. This book doesn't tell you what Steve Jobs was thinking, it tells you what Peter Sander thinks Steve Jobs may have been thinking.

This books is very poorly organized. It seems like Sander wrote his six principles first, then added an intro of sorts, and kind of threw in random pieces of business knowledge that he had acquired throughout the years into the book. Call this text a "book" is stretching. Realistically, this text could be an article. The book is written with huge margins and has a lot of breaks, subchapters, headers, sub-headers, and boxes. Basically, Sander stretched what could be a few 8.
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