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The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World [Hardcover]

Frances Cole Jones (Author)
3.3 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

September 1, 2009
In today’s volatile business world, success requires an edge–a factor that sets you apart from the crowd. Corporate coach Frances Cole Jones understands that challenging times demand immediate solutions, and The Wow Factor provides vital information that will help you rise to the top–fast.

Who needs the Wow Factor? Executives seeking to reinvent themselves, recent graduates facing fierce competition, entrepreneurs looking for funding in a world where funding is seemingly nonexistent, or anyone who has been downsized, outsourced, or simply blindsided by harsh economic realities. In her proven “Search and Destroy” format, Jones shares thirty-three things you must (and must not) do to survive in a moment that demands solutions, shortcuts, and less sugarcoating. You’ll learn how to

• identify and transform the qualities that dull your edge
• restore your confidence in these days of “look hungry, go hungry”
• target your dream job, outprepare your interviewer, and get your résumé to the top of the pile
• fine-tune the “soft skills” that will amplify your network
• perfect your written communications–text, email, snail mail
• follow the “Do It, Delegate It, or Delete It” Rule
• get the ten worst business sayings out of your vocabulary
• implement “the Six Layers of Why” for maximum impact when interviewing, branding, or selling
• leverage the value of timing, silence, and the verbal one-two punch

Through critical, perfectly timed advice, amusing anecdotes, and proven strategies, Frances Cole Jones gives you the tools you need–daring, fluidity, and mental strength–to stay afloat in a sink-or-swim environment. The Wow Factor will help you ensure that your ideas and skills remain both timely and timeless, so that you’ll have the confidence to wow everyone, every time.

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Editorial Reviews

Review

“Whether you’re starting out, or starting over, The Wow Factor delivers.”—Keith Ferrazzi, author of Who’s Got Your Back

About the Author

Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been on cultivating clients’ inherent strengths to develop the communication skills that will enhance their professional and personal performance. The scope of Jones’s work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speechwriting. The author of How to Wow, Frances Cole Jones lives in New York City.

Product Details

  • Hardcover: 208 pages
  • Publisher: Ballantine Books (September 1, 2009)
  • Language: English
  • ISBN-10: 034551789X
  • ISBN-13: 978-0345517890
  • Product Dimensions: 5.8 x 0.9 x 8.6 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #881,112 in Books (See Top 100 in Books)

More About the Author

Frances Cole Jones founded Cole Media Management in 1997 to help clients identify and cultivate their inherent strengths and, through these, develop the powerful communication skills that enhance personal and professional performance. Writing The Wow Factor and How to Wow has been her way of reaching a wider audience, "My goal is to have every person who picks these up, put them down feel more confident in their ability to present their best self --in any situation."

Prior to founding Cole Media Management, Frances worked at St. Martin's Press, Viking Penguin, Doubleday, and Broadway Books as an editor of commercial nonfiction, working on popular psychology, parenting, self-help and how-to books. The experience of helping authors translate their ideas into books that retained their unique voice is what makes her valuable to her clients. "There's no point in my writing a perfectly crafted sound bite that you have to strain to remember," Frances says. "You have to sound like you--authenticity is integral to trust."

As President of Cole Media Management, Frances' clients have appeared on The Today Show, Good Morning America, Oprah, C-SPAN, CNN, Squawkbox, The Charlie Rose Show, Larry King Live, The Discovery Channel, The BBC News, E! Entertainment, Access Hollywood, Project Runway, Top Chef, ESPN, Extra! Fox and Friends, The View, Cashin' In, QVC and others. Clients' print interviews have appeared in publications including The Wall Street Journal, The New York Times, Forbes, Newsweek, Vogue, W, O Magazine, Town & Country, Harper's Bazaar, Tatler, etc.

The scope of their work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. They also provide presentation skills seminars and speechwriting for clients.

Frances also writes for WomenOnBusiness.com, Intent.com, DivineCaroline.com, and Executive Travel.

Her first book, HOW TO WOW, was published by Ballantine in 2008.

 

Customer Reviews

3 Reviews
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Average Customer Review
3.3 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

13 of 15 people found the following review helpful:
1.0 out of 5 stars Nothing to WOW about!, December 27, 2009
By 
Insights Guru (San Francisco, CA (USA)) - See all my reviews
This review is from: The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World (Hardcover)
Where is the beef? Beyond the cute "title", this book lacks content or any significant ground breaking insights on how to WOW people!. I guess you can still wow some people who have low standards. If you follow the author's advice, she recommends that before an interview make sure you "take a shower", "research the company", and of course, my favorites..."Wash your hair and clean your nails", "don't chew gum", "don't have headphones in your ears during the interview!"

As you can see, the author has tons of advice, I can't say I disagree with it!...However, I'm afraid that to really wow high achieving people you will need more than what this book provides.
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0 of 1 people found the following review helpful:
4.0 out of 5 stars Very good advice and tips on making it in the business world, July 30, 2010
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This review is from: The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World (Hardcover)
The author has good advice and examples of what--and what not--to do in business situations. Most of it seems common-sense to me, but apparently many others need the information or she wouldn't have put it in the book.

I liked the tone of the writing: down-to-business and "real"--there's no condescension involved, and in today's job market, that's what we ALL need, right?

I'll probably read this again and again, and have my teens read it as well--if I can get them to do so. All in all, a good book for a good price if you get it on AMAZON.
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3 of 6 people found the following review helpful:
5.0 out of 5 stars For any business person seeking to reinvent themselves given new times and challenges, December 17, 2009
This review is from: The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World (Hardcover)
THE WOW FACTOR: THE 33 THINGS YOU MUST (AND MUST NOT) DO TO GUARANTEE YOUR EDGE IN TODAY'S BUSINESS WORLD is for any business person seeking to reinvent themselves given new times and challenges, from executives to recent graduates facing business competition and more. Three key sections tell how to change common attitudes, habits and skills, get a resume to the top of the pipe and network more effectively, and take a range of steps to make things happen.
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