Customer Reviews

Wowability: How to Achieve It and Why It Matters (I Wow)

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Generally, this is one of those books, what is written on spark of 1 idea - a good and fresh one, but not worth of whole book, because then it looks like, author has just tried to fill up all other pages with all same topics, what comes out when you grab ANY book about brands - Starbucks, Coca-cola, Singapore Airlines and GE with Jack Welch.
Yeah, those are good examples, but for a book, published at 2008 those examples are so overused, that you get annoyed to read again about the Starbucks.
Basically, the most idea of the book is, that it is not enough to just satisfy the customer, you must constantly exceed the expectations, and this ability is called wowability. All other things you know already, from any other brand strategy book.

This is a very interesting book, I was delighted by the author's passion for helping companies exceed their consumer's expectations. The book takes you through different aspects of Wowability and how different companies have used them to achieve iconic status. The material is fresh, examples provide an unique insight, and the length is just perfect. I was interested in learning branding when I started reading this book, but this book went much beyond that. I, as you can obviously tell by now, highly recommend this book. :)