Certainly, many of us in fundraising feel that way.
Whenever we're called upon to draft a solicitation letter, or write copy for the website, or produce a few passages for the annual report, or, heaven forbid, long stretches of a proposal or case statement, we sit there ... and if we're lucky crank out serviceable prose. Few would call it sparkling.
And too few are moved to write a check in response.
Each year, bland writing costs organizations mountains of revenue.
A) There's the expense of producing the materials - the printing, production, and processing, to say nothing of the postage costs.
B) But much more consequential is the lost revenue - the money not raised when these homogenized materials fail to connect with the very people who would donate if they were motivated by what they read.
It needn't be this way, and it won't be this way any longer for those who invest a few hours in Tom Ahern's new book, How to Write Fundraising Materials that Raise More Money.
But here's a twist: Even if you don't write much, you should read this book. Why? Because it's about more than writing - much more.
In truth, the publisher might have called the book: Getting inside the mind of donors and communicating in a way that inspires their loyalty and generosity.
What Ahern does ¬- while showing you how to craft your materials - is to plumb the psychology of donors, uncovering what stimulates interest and instills confidence. His advice applies to all forms communications, written and verbal.
The short odds are that How to Write Fundraising Materials that Raise More Money will secure a spot in the pantheon of the best fundraising books ever written. Communicating with donors is the bedrock of all fundraising. And no book addresses this topic with such virtuosity.
I ordered this for a Tom Ahern seminar I was attending. He skimmed through the book, but so far what I have read has been great. Read morePublished 4 months ago by Jill
This was an easy read and very informative, especially for someone like me who is new to writing fundraising materials. Read morePublished on May 24, 2012 by mln
Being new at fund-raising,I was very pleased to find a book that was written in language I could understand. Every industry has their own "language" and this one is no different. Read morePublished on May 21, 2012 by CMC
I was too ambitious, I guess. This book did not tell me at all how to write anything. It told me the author's stories of what he did for people that paid him to get funding for... Read morePublished on July 12, 2011 by S. NWADIEI
I was struggling mightily with an email campaign when this book arrived in the post. I sat down and read the book in an hour and produced copy that got exceptional results under... Read morePublished on June 5, 2011 by Pamela Grow
generally, it's a well taught and expounded book that very few books explain so very clearly in detail. Read morePublished on February 10, 2008 by C. Chandra Mohan