How to Write a Marketing Plan (Creating Success) [Paperback]

John Westwood (Author)

Book Description

Series: Creating Success | Publication Date: September 28, 2006

A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

Editorial Reviews

Review

"gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan." professional marketing

About the Author

John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

Product Details

• Paperback: 129 pages
• Publisher: Kogan Page; 3rd edition (September 28, 2006)
• Language: English
• ISBN-10: 0749445548
• ISBN-13: 978-0749445546
• Product Dimensions: 8.5 x 5.5 x 0.4 inches
• Shipping Weight: 7.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,399,911 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A strong resource, January 16, 2011

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Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan (Creating Success) (Paperback)

Everything can be done better with a well thought out plan. "How to Write a Marketing Plan" is a guide to make a thorough marketing plan for one's business that can function with flexibility and success for the product's future. From auditing the product's worth, setting realistic goals, putting a price tag on the campaign, and pushing it into plan, John Westwood, marketing veteran, shares much of his experience. "How to Write a Marketing Plan" is a strong resource which should be considered to be at hand for any business person.