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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A strong resource,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan (Creating Success) (Paperback)
Everything can be done better with a well thought out plan. "How to Write a Marketing Plan" is a guide to make a thorough marketing plan for one's business that can function with flexibility and success for the product's future. From auditing the product's worth, setting realistic goals, putting a price tag on the campaign, and pushing it into plan, John Westwood, marketing veteran, shares much of his experience. "How to Write a Marketing Plan" is a strong resource which should be considered to be at hand for any business person.
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How to Write a Marketing Plan (Creating Success) by John Westwood (Paperback - September 28, 2006)
Used & New from: $1.42
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