What to write, how to write and how to tailor your message to specific, targeted readers. Filled with examples, each letter is followed by Herschell Gordon Lewis' hard-hitting commentary discussing its strong and weak points. With this book, you'll simply never write a weak, ineffective fund-raising letter again.
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1 of 1 people found the following review helpful:
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By Sam (New Hamphire USA) - See all my reviews
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This review is from: How to Write Powerful Fund Raising Letters (Hardcover)
I bought this book a week before I was to write our non profits annual appeal letter. In my mind I had to erase everything I thought I knew because THIS YEAR in particular was economically challenging. After reading the book and samples of letters, I got the big picture. I realized the power of story telling and followed even the rules about the proper font to use. The letter I wrote was engaging and nothing like I'd ever written before. It's only been a lttle over a week since our appeal was mailed, and donation envelopes are received in our mailbox already. I'd recommend the book to anyone who wants or needs to draw their potential donor into their message...and then write a check.
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