Write Right: 26 Tips to Improve Your Writing. Dramatically. [Paperback]

Roger Shapiro (Author)

Book Description

ISBN-10: 1420840487 | ISBN-13: 978-1420840483 | Publication Date: July 11, 2005

When you want to be a great writer ...Apply the tricks great writers use to produce ads, brochures, newsletters and marketing tools that ignite results. These proven techniques will help you write results-based communications that generate leads, increase sales, build customer loyalty and produce profits.While many books explain advertising theory, very few give you bona fide tips you can take to your keyboard right now. Write Right gives you this insight and empowers you to improve your writing, dramatically and instantly.Whether you read one tip, or all 26, you can immediately apply this wisdom to something you are writing today. Each tip stands alone and helps you improve your writing ability. Each tip can change how you approach your work and how you use the power of words to sell, promote, motivate and create measurable results. Together, they can help you:¿ Create promotional material that is more effective¿ Communicate more clearly¿ Convince others to adopt your vision, mission or valuesWrite Right is for the professional copywriter ... and those eager to break into the field. But you don't have to be into advertising or public relations to benefit from this book's suggestions; that's what makes Write Right unique. It can help anyone trying to communicate. Every student, teacher, professional or volunteer can advance his or her cause with writing that:¿ Establishes your professionalism¿ Communicates clearly¿ Helps you achieve the results you want¿ Says what you really meant to sayYou'll discover how prepositions, active voice, action verbs and pre-writing impact copy; and that hints at just four tips. Each is powerful. Each relates your writing to advertising's purpose: create sales and revenue growth. Together, these 26 tips give you the power to be a better writer.

Editorial Reviews

About the Author

Roger A. Shapiro has been paid to write since the late 1970s. During the ensuing decades, wonderful teachers, demanding clients and business experience has shaped his results-based approach to writing. A journalist, publicist, marketeer and copywriter, Roger has written for every medium. His award-winning work has generated results such as a direct mail program with a 50% response rate, employee communications that generate a 100% buy-in of new roles and mission statements and product launches that support corporate goals. A Utica College graduate, he has a distinguished communications career and a deep and diverse portfolio. The president and founder of Mitchell Rose, A Communications Consultancy (www.MitchellRose.net), his consultancy uses Roger's results-based approach to creative to help clients generate memorable and measurable business results. Beyond his client work, Roger teaches a marketing communications copywriting course and shares his approach to copywriting and the creative process at professional speaking engagements.

Product Details

• Paperback: 96 pages
• Publisher: AuthorHouse (July 11, 2005)
• Language: English
• ISBN-10: 1420840487
• ISBN-13: 978-1420840483
• Product Dimensions: 9 x 5.9 x 0.3 inches
• Shipping Weight: 1.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #915,834 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Must Have For Your Reference Library, July 26, 2005

By 

Roger Shapiro "Creative Director, Mitchell Rose" (Lawrenceville, NJ) - See all my reviews

This review is from: Write Right: 26 Tips to Improve Your Writing. Dramatically. (Paperback)

Whether you're an accomplished wordsmith or a wordsmith-in-training, "Write Right" is a must for your reference library. Roger Shapiro reminds you the basic rules to make your words more effective and powerful. By citing examples and reminding us good writing takes work and practice, his 26 tips lay down an easy-to-follow roadmap to assist you on a writing journey. Whether you're a journalist, public relations practitioner, advertising executive, or student, "Write Right" can make the difference in the way your ideas and concepts are presented.

Bruce Mannning, CEO, The Manning Group

1 of 1 people found the following review helpful:

5.0 out of 5 stars A great reference book for all of us, January 8, 2008

By 

Mark Pilipczuk "Managing Director, MAP Consul... (Centreville, VA USA) - See all my reviews
(REAL NAME)   

This review is from: Write Right: 26 Tips to Improve Your Writing. Dramatically. (Paperback)

Roger does a great job in this book, distilling everything we were supposed to have learned in English comp classes in high school and college, but forgot. The genius of this book is that it can be read in just a few minutes, yet have immediate positive impact on the output of your copy. If you've got less-experienced folks on your team, buy a few and spread them around. If you've got old-timers, give it to them as well. Even us old dogs can learn a few tricks from the book!

5.0 out of 5 stars I wish I had this when I was in college., August 15, 2005

By 

Lynda M. Barclay (New Jersey) - See all my reviews
(REAL NAME)   

This review is from: Write Right: 26 Tips to Improve Your Writing. Dramatically. (Paperback)

This book covers the basics (and not so basics) of copy writing in a clear way that makes sense. It is easy to understand and has made a difference in my work almost immediately. It covers topics that forces you to rethink in a productive way. Bravo to the author for a job well done.