Customer Reviews

Write Right: 26 Tips to Improve Your Writing. Dramatically.

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Whether you're an accomplished wordsmith or a wordsmith-in-training, "Write Right" is a must for your reference library. Roger Shapiro reminds you the basic rules to make your words more effective and powerful. By citing examples and reminding us good writing takes work and practice, his 26 tips lay down an easy-to-follow roadmap to assist you on a writing journey. Whether you're a journalist, public relations practitioner, advertising executive, or student, "Write Right" can make the difference in the way your ideas and concepts are presented.

Bruce Mannning, CEO, The Manning Group

Roger does a great job in this book, distilling everything we were supposed to have learned in English comp classes in high school and college, but forgot. The genius of this book is that it can be read in just a few minutes, yet have immediate positive impact on the output of your copy. If you've got less-experienced folks on your team, buy a few and spread them around. If you've got old-timers, give it to them as well. Even us old dogs can learn a few tricks from the book!

This book covers the basics (and not so basics) of copy writing in a clear way that makes sense. It is easy to understand and has made a difference in my work almost immediately. It covers topics that forces you to rethink in a productive way. Bravo to the author for a job well done.