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How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content Paperback – September 1, 2010


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Product Details

  • Paperback: 252 pages
  • Publisher: Quill Driver Books (September 1, 2010)
  • Language: English
  • ISBN-10: 1884995608
  • ISBN-13: 978-1884995606
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (62 customer reviews)
  • Amazon Best Sellers Rank: #274,087 in Books (See Top 100 in Books)

Editorial Reviews

Review

""A full picture of today's evolved info-publishing opportunities . . . jammed with valuable insights. Not to mention, Bob gives rock-solid instructions on how to make it all happen. Great stuff!"" --John Forde, six-figure copywriter and founding editor, copywritersroundtable.com

About the Author

Robert W. Bly is the author of more than 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople, DM News, and Writer's Digest. He lives in Dumont, New Jersey.


More About the Author

Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of 80 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

4.3 out of 5 stars
5 star
38
4 star
13
3 star
7
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0
1 star
4
See all 62 customer reviews
Robert Bly is a highly successful writer, copywriter and marketer.
John Chancellor
Bob Bly's knowledge and experience shines through in this book and it's packed chock full of practical and useful information.
Christopher Cook
His information on outlining, structuring, and content length, was well worth what I paid for this book.
Kyle Anthony

Most Helpful Customer Reviews

81 of 83 people found the following review helpful By Kyle T. Logan on March 8, 2011
Format: Paperback
This is another good book by Bly. Keep in mind though, Bly has 30 years of experience, 80+ books published, and a loyal following of 60K+ followers. One doesn't build this type of reputation overnight. It takes time, experience, and expertise in a specific niche that evolves over time. If you have an infrastructure in place to exploit the tips Bly provides here, then yes, I do believe you can add significant income to your business using this book. If you don't however, you should realize that building a six figure supplementary income will take time as your loyal followers and infrastructure builds out. Bly estimates 12 - 24 months. I think that this depends on many factors, including: your time and ability to test ideas, you internet savvy and marketing smarts, the number of followers you have, your choice of material and audience pool (as Bly indicates), and more. Can you do it in two years or less? Perhaps. Can it take longer. Of course. My suggestion: buy the book, aim for the moon, but set expectations accordingly.
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96 of 100 people found the following review helpful By AdamSTL on April 15, 2011
Format: Paperback
The book provided a lot of good ideas, e.g. taking your existing materials and making audio programs/DVDs out of them, but felt light on specifics and implementation. While reading the book, I would frequently search the web for more information regarding the specific topic. After doing that for a while, I began to wonder why I purchased the book.

For me, it's best used as a quick "ah ha, I'll do that" type book for sparking ideas, with more in-depth research done elsewhere.
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153 of 168 people found the following review helpful By TJSTOGY on August 23, 2011
Format: Paperback Verified Purchase
As usual, most of the 5 star reviews are from family and friends of the author. How do I know? Because almost all of the things that the author is recommending, turn out to be HIS OWN PRODUCTS. I purchased the book looking for specifics on how to sell and market my ebook. There is some good info here and there, but most of his tips end with, "for more information on how to do this, visit blahblahblah.com" which ends up being one of HIS websites (which, yes, you have to PAY for). How can you trust someone who already took your money and is also trying to load you up with back-end offers in the actual book? Isn't that the reason you purchased it already?? To avoid the BS?? Avoid this one on principle
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Format: Paperback
How to Write & Sell Simple Information for Fun and Profit is a straightforward, career-minded guide to creating and publishing saleable how-to books, articles, reports, seminars, or even online content. Chapters cover how to efficiently and effectively conduct research, build a reputation in one's field, avoid common pitfalls, and earn a solid living. "One of the biggest challenges for the how-to writer running his own membership site is retaining members. There is really only one strategy that can prevent your members from leaving: continually posting fresh content on the site." Making money through the creation of audio CDs, DVDs, and even selling software is also covered, in this hands-on practical guide that absolutely anyone interested in nonfiction writing as a career must have.
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66 of 73 people found the following review helpful By Jack T. on September 16, 2010
Format: Paperback
I've been running my own info-publishing small business for years, but modestly and with a lot of trial-and-error. Imagine how much further along I'd be if I'd had this book from the beginning. Bob covers everything, soup-to-nuts -- from how to get the ideas to all the ways to repackage and sell them --and in a simple, straight-forward style. Most of Bob's suggestions don't require anything special to get started either. Definitely worthwhile, regardless of whether you're just starting out or you're just looking for ways to expand your business.
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63 of 71 people found the following review helpful By Alla Goltsman on November 7, 2010
Format: Paperback Verified Purchase
Once I heard on Facebook that Bob Bly published a new book, I rushed to buy. This is not the first book by Bob Bly I purchased, this is definitely not the last one. Why do I purchase books written by Bob Bly? His books are great sources of information. In addition, the books are very encouraging. Even when I think I can not do something, sure enough I find the solution in the book.

What you can find in the book:
* How to come up with great titles
* What kinds of media and formats exist, what to use and why
* Word length of different information products
* How to come up with killer titles
* What software program can help you create the book outline and how to create it if you have no money
for the software program
* Make money with tele-seminars, webinars and podcasts
* Profiting from book and e-book

Great, great book. I was so impressed, I wrote a review on one of my websites. Looking forward for the next one. Knowing Bob Bly, he is most likely working on it.
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13 of 13 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on January 24, 2011
Format: Paperback Verified Purchase
Robert Bly is a highly successful writer, copywriter and marketer. He has put together a very valuable resource for anyone aspiring to make money from their writings.

This book is about how to profit from selling information in many different formats. If you are new to selling information, this book will open your eyes to the many different markets and venues within these markets which are available to you. Even for those who have been in the business for some time, you will learn some new ways to profit from your knowledge and experience.

In my mind, the most important thing about this book is that it is the collective knowledge and wisdom of someone who has made an outstanding living in this trade. Bob Bly is sharing what he knows. And what he shares is not theory, it is from actual experience. So while some of the information might seem counterintuitive, do not dismiss it. It would be a huge mistake to think that you know better.

This book really covers all aspects of information marketing - from picking the market to writing for magazines, doing your own book - either through a publisher or through self-publishing. He also gives some great insights on doing live workshops, online training and coaching/consulting.

The book offers plenty of additional resource information in the appendix. Mr. Bly also has an e-newsletter which is available for free.

The book is full of excellent information about how to capitalize on your knowledge and experience. It is well organized and very easy to read. He gives plenty of examples from the real world of his own experience.

Since the book is well organized you can skip any chapter that does not appeal to you.
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