Write to Sell: The Ultimate Guide to Great Copywriting [Paperback]

Andy Maslen (Author)

Book Description

Publication Date: November 2009

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

--This text refers to an alternate Paperback edition.

Editorial Reviews

About the Author

Andy Maslen has spent 20 years in the business communication and information industry. His agency, Sunfish, works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.

--This text refers to an alternate Paperback edition.

Product Details

• Paperback: 191 pages
• Publisher: Marshall Cavendish Corporation (November 2009)
• Language: English
• ISBN-10: 046209975X
• ISBN-13: 978-0462099750
• Product Dimensions: 7.7 x 5.1 x 0.6 inches
• Shipping Weight: 7.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #518,523 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Useful guide to writing great copy, September 4, 2009

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)

Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means. This is a high-quality book, though not a perfect one. Maslen presents a great number of acronyms - perhaps one too many. And, the formatting of his guide may seem slightly messy to those who prefer a simple, clean page to one peppered with bold print, italics and emphatic capitalization. Other than a few similar minor gaffes, however, this is an outstanding book. getAbstract recommends it to anyone who wants to become a better writer.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Learning How to Write to Sell, May 13, 2008

By 

Vickie S. Barker "Vix" (Salt Lake City, UT) - See all my reviews
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This review is from: Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)

I picked up this book at the library because I will be teaching a class on business writing this fall at my high school. I put so many sticky notes in it that I decided that I needed to buy it.

This book is clearly and precisely written. It contains many. many examples and real-life experiences that Andy has had. It is simple but effective.

Out of all the books I checked out at the library on business writing this book was the easiest to read, the most clear, and by far the most informative.

5.0 out of 5 stars This little book says it all., March 27, 2011

By 

J. L. Taylor (Oregon, USA) - See all my reviews
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Amazon Verified Purchase

This review is from: Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)

I have read a lot of books on copy writing for sales and marketing. This one takes all the good advice in all the other books, and condenses it into a small, easy to read book. It not only explains good writing, it IS good writing, an example in and of itself. If you are going to buy one book to help you write your own ad, brochure, or website copy, make this the one.