Customer Reviews

Write to Sell: The Ultimate Guide to Great Copywriting

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Andy Maslen has produced a beautiful book on how to write well. His compact, easy- to-read guide offers plenty of useful information. Though designed for advertising copywriters, it will help anyone in business who must communicate with others in writing, that is, nearly everyone. Maslen outlines the basics of effective written communication: Employ the active voice, be brief, use short words and sentences and so on. Throughout the book, Maslen provides numerous examples to show what he means. This is a high-quality book, though not a perfect one. Maslen presents a great number of acronyms - perhaps one too many. And, the formatting of his guide may seem slightly messy to those who prefer a simple, clean page to one peppered with bold print, italics and emphatic capitalization. Other than a few similar minor gaffes, however, this is an outstanding book. getAbstract recommends it to anyone who wants to become a better writer.

I have read a lot of books on copy writing for sales and marketing. This one takes all the good advice in all the other books, and condenses it into a small, easy to read book. It not only explains good writing, it IS good writing, an example in and of itself. If you are going to buy one book to help you write your own ad, brochure, or website copy, make this the one.

I picked up this book at the library because I will be teaching a class on business writing this fall at my high school. I put so many sticky notes in it that I decided that I needed to buy it.

This book is clearly and precisely written. It contains many. many examples and real-life experiences that Andy has had. It is simple but effective.

Out of all the books I checked out at the library on business writing this book was the easiest to read, the most clear, and by far the most informative.

Once you've read this book and are preparing to write a review - be sure to take extra time and care, when writing. Because you know how to.

Mr. Maslen spells it out for you. Write short, write what you know, and, please, have a plan in the first place.

In short - easy read, good benefit, makes you better. Enjoy.