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54 of 58 people found the following review helpful
on September 12, 2010
How to Write & Sell Simple Information for Fun and Profit is a straightforward, career-minded guide to creating and publishing saleable how-to books, articles, reports, seminars, or even online content. Chapters cover how to efficiently and effectively conduct research, build a reputation in one's field, avoid common pitfalls, and earn a solid living. "One of the biggest challenges for the how-to writer running his own membership site is retaining members. There is really only one strategy that can prevent your members from leaving: continually posting fresh content on the site." Making money through the creation of audio CDs, DVDs, and even selling software is also covered, in this hands-on practical guide that absolutely anyone interested in nonfiction writing as a career must have.
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66 of 73 people found the following review helpful
on September 16, 2010
I've been running my own info-publishing small business for years, but modestly and with a lot of trial-and-error. Imagine how much further along I'd be if I'd had this book from the beginning. Bob covers everything, soup-to-nuts -- from how to get the ideas to all the ways to repackage and sell them --and in a simple, straight-forward style. Most of Bob's suggestions don't require anything special to get started either. Definitely worthwhile, regardless of whether you're just starting out or you're just looking for ways to expand your business.
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63 of 71 people found the following review helpful
Once I heard on Facebook that Bob Bly published a new book, I rushed to buy. This is not the first book by Bob Bly I purchased, this is definitely not the last one. Why do I purchase books written by Bob Bly? His books are great sources of information. In addition, the books are very encouraging. Even when I think I can not do something, sure enough I find the solution in the book.

What you can find in the book:
* How to come up with great titles
* What kinds of media and formats exist, what to use and why
* Word length of different information products
* How to come up with killer titles
* What software program can help you create the book outline and how to create it if you have no money
for the software program
* Make money with tele-seminars, webinars and podcasts
* Profiting from book and e-book

Great, great book. I was so impressed, I wrote a review on one of my websites. Looking forward for the next one. Knowing Bob Bly, he is most likely working on it.
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13 of 13 people found the following review helpful
Robert Bly is a highly successful writer, copywriter and marketer. He has put together a very valuable resource for anyone aspiring to make money from their writings.

This book is about how to profit from selling information in many different formats. If you are new to selling information, this book will open your eyes to the many different markets and venues within these markets which are available to you. Even for those who have been in the business for some time, you will learn some new ways to profit from your knowledge and experience.

In my mind, the most important thing about this book is that it is the collective knowledge and wisdom of someone who has made an outstanding living in this trade. Bob Bly is sharing what he knows. And what he shares is not theory, it is from actual experience. So while some of the information might seem counterintuitive, do not dismiss it. It would be a huge mistake to think that you know better.

This book really covers all aspects of information marketing - from picking the market to writing for magazines, doing your own book - either through a publisher or through self-publishing. He also gives some great insights on doing live workshops, online training and coaching/consulting.

The book offers plenty of additional resource information in the appendix. Mr. Bly also has an e-newsletter which is available for free.

The book is full of excellent information about how to capitalize on your knowledge and experience. It is well organized and very easy to read. He gives plenty of examples from the real world of his own experience.

Since the book is well organized you can skip any chapter that does not appeal to you. For example if you have no interest in writing for magazines, then you would not really miss anything if you skipped that chapter.

My suggestion is to read the book cover to cover to get an idea of all that is possible. Then keep it handy and refer to it for specific advice when you are doing a specific project.

If you are selling information, this should certainly be a standard part of your reference material.
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17 of 20 people found the following review helpful
on October 28, 2010
I am a colleague and admirer of Bob Bly's Universe. I do not know any non-fiction or how-to-author who know how to cut through the fat and deliver such succinct how-to information to the reader. Bob's recent How to Write & Sell Simple Information for Fun and Profit - is no exception. In the world of information overload -- Herr Bly shows the novice and -- even the experienced info marketer -- how to honestly create an informational publishing empire with their knowledge. Bob is a thirty year marketing maven who no doubts owes a lot of his on-line publishing success to Fred Gleeck, whose knowledge and expertise I have experienced first hand in person at his seminars. Gleeck's influence is evident and Bob in his self-effacing way acknowleges how he reached his success quickly with Fred's tutoring. What I especially enjoyed about Bob's recent book is that he deals with the different modals of learning. This is vital for your reader who either gravitates towards reading, listening, or watching. This book could easily be turned into a college course for serious infoprenuers! Peter Fogel [...]
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4 of 4 people found the following review helpful
"How To Write & Sell Simple Information For Fun And Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDS and Other How-To Content" by Robert W. Bly with Fred Gleeck is a very informative book on the business of publishing information for profit. Bly has been a full time freelance writer since the early 1980s and is a self-made millionaire from his writing career. So he knows what he is talking about, because he's done it. This book contains a lot of practical advice on how to make money writing and selling information in a variety of formats.

As someone who makes a living selling information, and from a book on selling information, you would expect the book to contain good information in an easy to understand and organized format, and that is just what you get. Bly writes clearly, and the book is well organized. It really does present the information in an accessible manner. And while I recommend reading the entire book all the way through to see all of the ideas and strategies the authors present, one does not have to follow or implement every strategy to gain a lot from this book. In fact, some of the income channels outlined in some chapters won't be for everyone, and that is okay. Go back to the chapters that will help you and use this book to make money with your information.

Chapter topics include: Intro to how-to writing, choosing a how-to niche, research and knowledge acquisition, products, becoming a master how-to writer, magazine articles, nonfiction books, e-books, special reports, newsletters and e-zines, membership sites, speaking and workshops, colleges and adult education, tele-seminars and webinars, training and coaching, audio CDs and DVDs, software and managing your how-to information empire. There are also some additional resources and forms in the back of the book.

I really like that Bly and Gleeck provide examples and real instruction on how to build a how-to information business. Things like how long information products of various types are, what programs to use, and how to actually do things. It really is a good book, full of practical advice and suggestions. I highly recommend this book to anyone wanting to sell how-to information in any form. And with the knowledge you learn from this book, you may just start selling information in different formats and find that you can increase you income to levels you didn't think about. I know I'm going to keep this book handy as a reference as I continue to build a how-to information empire.

Reviewed by Alain Burrese, J.D., author of the upcoming Tough Guy Wisdom series.
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10 of 12 people found the following review helpful
Definitely a book that covers a lot of valuable information. It is overflowing with lessons and advice on how to package and profit from your writing. To get the most you can out of this book, I recommend you STUDY it -- not just read it.
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3 of 3 people found the following review helpful
VINE VOICEon February 25, 2011
Bob Bly is one of those straight shooters who "writes it like it is."

How-to writing is one of those professions that doesn't have a book that just "lays it all out there" in my opinion.

Until now.

I highly recommend this book to anyone who wants a complete, no stone unturned learning reference on this lucrative field.
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11 of 15 people found the following review helpful
Many people are struggling to figure out how to make a living in these economic times. If you can only purchase one book or one product, then purchase HOW TO WRITE & SELL SIMPLE INFORMATION FOR FUN AND PROFIT.

In straight-forward, anyone-can-use-teaching, Bob Bly has held nothing back. He gives the reader the benefit of his years of experience matched with the specifics. You will wear out the pages of this book reading it and studying the contents. I learned a great deal reading this book and I plan to read it again. It's that good.
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2 of 2 people found the following review helpful
on February 11, 2011
This book was totally spot on in all the "how to". The most important thing that I hope others take from this is how much money can be made when implementing these tactics!

Absolutely phenomenal! Some other books that I would also recommend are...

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months: Build a Million Dollar Business in Just 12 Months

Liz Tomey
LizTomey.com
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