Write on Target: The Direct Marketer's Copywriting Handbook 1st Edition

4 customer reviews
ISBN-13: 978-0844259147
ISBN-10: 0844259144
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About the Author

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Product Details

  • Hardcover: 274 pages
  • Publisher: Glencoe/McGraw-Hill; 1 edition (January 1, 1997)
  • Language: English
  • ISBN-10: 0844259144
  • ISBN-13: 978-0844259147
  • Product Dimensions: 7.6 x 1 x 9.5 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,476,140 in Books (See Top 100 in Books)

More About the Author

Donna Baier Stein's writing has appeared in Virginia Quarterly Review, Kansas Quarterly, New York Stories, Prairie Schooner, Washingtonian, and many other journals and anthologies from Simon & Schuster and The Spirit That Moves us Press.

Her short story collection was a finalist in the Iowa Fiction Awards and will be published, as Sympathetic People, in 2013 by Serving House Books. She has received the PEN/New England Discovery Award for Fiction, a Johns Hopkins University Writing Seminars Fellowship, Bread Loaf Scholarship, a grant from the New Jersey Council of the Arts, prizes from the Poetry Council of Virginia, two Pushcart nominations, and an Honorable Mention in the 2013 Allen E. Ginsberg Poetry Awards.

Her poetry chapbook Sometimes You Sense the Difference was published in 2012 by Finishing Line Press. One of her stories was performed by Tony-award winning actress Maryann Plunkett at Playwrights Theatre in Madison, NJ.

Donna was a Founding Editor of Bellevue Literary Review and founded and currently publishes Tiferet: A Journal of Spiritual Literature (www.tiferetjournal.com.) She is also an award-winning copywriter whose clients include Smithsonian, World Wildlife Fund, Citrix, and other non-profit and for-profit organizations. Her website is www.donnabaierstein.com.

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29 of 29 people found the following review helpful By mke@world.std.com, Marilyn Ewer on July 25, 1998
Format: Hardcover
Write On Target: The Direct Marketer's Copywriting Handbook by Donna Baier Stein and Floyd Kemske will give you an excellent understanding of what direct marketing copy is and isn't, how to write good copy, and how to tell good copy from bad.
I really liked it because it has lots of sound, practical advice, tips, and checklists. It also has many examples of real campaigns covering all types of direct marketing copy from letters and brochures to the hot topic of writing for online media such as Web sites. Many examples are reproduced from the originals, showing parts of the package with graphics. It always gets my creative juices flowing when I read what the really greats in the industry are writing.
Even though I'm an experienced copywriter, going back for a "refresher course" is always helpful. For the person just starting out or with a couple of years' experience . . . this book is a must! It's also very valuable for anyone who has to hire copywriters, teach cop! ywriting, or approve copy.
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6 of 9 people found the following review helpful By A. Kallmeyer on August 27, 2000
Format: Hardcover
This book covers mainly the topics direct mail (mail package, letter, response form ec.). It also covers topics like brochures, print ads and catalogs. But there are also some additional chapters on the radio ads and the internet (aka online media). The later one was highly stimulating and provoked a partial redo of the website I build as part of my work as a centermanager....
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Format: Hardcover
Write on Target is filled with sound ideas and guidelines for direct marketing creatives. Frankly, I wish I had this information when I was starting out. It definitely belongs in every marketing library and right next to the computer of every copywriter!
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Format: Hardcover
Donna is a fountain of copywriting and DM knowledge. I've found her to be a great resource--and I've been an advertising writer for almost 30 years. Good stuff here.
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