How to Write Winning Proposals for Your Company or Client [Paperback]

Ron Tepper (Author)

Book Description

Publication Date: August 29, 1990 | ISBN-10: 0471529486 | ISBN-13: 978-0471529484 | Edition: 2

Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her "technical/political" format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with "proposal/letters" In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You'll learn: The advantage of the "laundry list" approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies--RFPs (Request for Proposal) and RFQs (Request for Quotation) How to plan and prepare the graphics, format, style, and language of a written proposal The ideal length and content for a verbal proposal and when you should make one The psychology, format, and language for internal/external proposals

Editorial Reviews

From the Back Cover

Among these outstanding writers/presenters are: Don Kracke, an advertising and marketing executive whose private sector proposals have resulted in millions of dollars of business from more than 30 major U.S. corporations Carol Geisbauer, who runs a tiny, community-based local organization and gets more than 20 out of every 25 public grants funded each year simply by following her "technical/political" format in approaching RFPs Jay Abraham, one of the few proposal writers who specializes in cold calling and selling with "proposal/letters" In this book, these three proposal writers and 16 others show you that writing a proposal is more than just answering a request. It is obtaining insight into what the prospective client/company/government agency really wants. You’ll learn: The advantage of the "laundry list" approach in private sector proposals How to get decision makers on your side before the decision The inside approach to the two most common proposals submitted to government agencies—RFPs (Request for Proposal) and RFQs (Request for Quotation) How to plan and prepare the graphics, format, style, and language of a written proposal The ideal length and content for a verbal proposal and when you should make one The psychology, format, and language for internal/external proposals

About the Author

RON TEPPER is a veteran writer, publicist, marketing specialist, and consultant with more than 20 years of experience. He has written three successful books with Wiley (including Become a Top Consultant and Power Resumes) and more than 100 winning proposals for both the private and public sectors.

Product Details

• Paperback: 288 pages
• Publisher: Wiley; 2 edition (August 29, 1990)
• Language: English
• ISBN-10: 0471529486
• ISBN-13: 978-0471529484
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 13.9 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,213,629 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars Good basic overview of contracts and grants, March 24, 2004

By 

Gene R. Beaty "Smart-Business-Team.com" (Dallas, TX) - See all my reviews

This review is from: How to Write Winning Proposals for Your Company or Client (Paperback)

This book will have value to someone just beginning to explore either federal contracts or grants. It is fairly dated and attempts too much for its size, but it provides enough information to be useful without danger of overwelming the reader.