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Writers on Strategy and Strategic Management (Penguin Business) [Mass Market Paperback]

J. I. Moore (Author)


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Writers on Strategy and Strategic Management (Penguin Business) Writers on Strategy and Strategic Management (Penguin Business)
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Book Description

Penguin Business January 1, 1995
This is the companion volume to "Writers on Organizations". This book deals with corporate strategy: what is it and how it is used in different companies. Each of the chapters uses the arguments of a single well-known writer on the subject.

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About the Author

Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Mass Market Paperback: 336 pages
  • Publisher: Penguin (Non-Classics) (January 1, 1995)
  • Language: English
  • ISBN-10: 0140139850
  • ISBN-13: 978-0140139853
  • Product Dimensions: 7.7 x 5 x 0.9 inches
  • Shipping Weight: 7.8 ounces
  • Amazon Best Sellers Rank: #8,092,176 in Books (See Top 100 in Books)

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Inside This Book (learn more)
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First Sentence:
From early in the last century Harvard Business School set itself to enhance the technical competence of businessmen and managers; and, in the process, created - many would argue, perfected - that most powerful and dramatic teaching vehicle, the case study. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
portfolio planning, industry foresight, branch method, venture manager, customer functions, business definition, growth vector, related diversification, strategic architecture, partial ignorance
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Igor Ansoff, Boston Consulting Group, James Brian Quinn, Harvard Business School, Henry Mintzberg, The Free Press, North America, General Motors, Prentice Hall, Harvard Business Review, The Rule, Corporate Turnaround, John Wiley, Penguin Books, Standard Oil, Strategic Planning Institute
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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