Writing In Bullets: The New Rules for Maximum Business Communication [Paperback]

Kim Long (Author)

Book Description

Publication Date: September 30, 2003

This is a style guide in the spirit of Strunk & White's classic Elements of Style, with a contemporary twist: it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's rules of usage are based on solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others.

Editorial Reviews

About the Author

Kim Long is the author of The American Forecaster Almanac, an annual that has been going strong for 19 years. It covers consumer and business trends in the United States. He has been interviewed by CBS This Morning, NBC Sunday Today, PM Magazine, CNN, Good Morning America, Geraldo Rivera, ABC Radio, CBS Radio, CNN Radio News, Copley News Service, Mutual Broadcasting, RKO Network, National Public Radio, Voice of America, The National Enquirer, Harpers, Insight Magazine, Atlantic Monthly, Elle Magazine, Family Circle, The Robb Report, Playboy, USA Today, Sporting News, Research Alert, Parade Magazine, and others, including hundreds of smaller newspapers and radio stations.Long has also been a nationally syndicated columnist with News America Syndicate and a feature writer for magazines such as Longevity, American Demographics Magazine, and The Old Farmer’s Almanac.

Product Details

• Paperback: 96 pages
• Publisher: Running Press (September 30, 2003)
• Language: English
• ISBN-10: 0762415975
• ISBN-13: 978-0762415977
• Product Dimensions: 8.2 x 5.5 x 0.4 inches
• Shipping Weight: 6.2 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,153,371 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars A bit too specialized for general office purposes., June 15, 2007

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All About the Deal "Lissa M." (Sonoma, CA, USA) - See all my reviews

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This review is from: Writing In Bullets: The New Rules for Maximum Business Communication (Paperback)

From the title, I was expecting more of a "how to" think in bullets communicate accordingly. I tend to write this way already, and have a few staff members that I really wish would learn how to do so, as well. I was hoping for some guidelines to help them develop this communication style for email and presentations.

That information IS included, but the first half of the book focuses heavily on things like selecting bullet style (round, square filled, square outline, check mark, exclamation point), aligning the height of the bullet with the text and spacing the text from the bullet. There are several pages of side-by-side examples of bulleted lists, "this one is correct; this one is not correct". Several have to be studied pretty closely to understand why one is more aesthetic than the others.

I can respect the high art of use of white space and other arcana of the printer's discipline but: not exactly what my staff needed. This book would probably be very good for a marketing intern or assistant, who could help lay out content for web pages or printed materials.