How to Make a Whole Lot More Than 1,000,000 Writing, Commissioning, Publishing, and Selling How to Information [Paperback]

Jeffrey Lant (Author)

Product Details

• Paperback: 548 pages
• Publisher: Jeffrey Lant Assocs; 2 Revised edition (June 1993)
• Language: English
• ISBN-10: 0940374269
• ISBN-13: 978-0940374263
• Product Dimensions: 9 x 6 x 1.1 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 2.8 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #1,173,391 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

38 of 42 people found the following review helpful:

2.0 out of 5 stars disappointed, October 24, 2000

By 

A Customer - See all my reviews

This review is from: How to Make a Whole Lot More Than 1,000,000 Writing, Commissioning, Publishing, and Selling How to Information (Paperback)

I have received mailings from Dr. Lant for many years. He is a master of promotion. Can that be taught?

Unfortunately this book had too little content in too many pages at too high a cost for my taste.

In recent times he has apparently started a multilevel marketing program based on internet web sites as the product.... The MLM approach has definitely made me question the viability of his advice.

while Jeff has been quite successful at promoting himself and selling information products his advice was insufficient for me to copy him. That could be me. It could be his advice. I think it is more the nature of our personalities. He has what it takes to sell, market, and promote successfully. Like that runner in the olympics who runs straight up, I could try to copy him but I will never run as fast. Same with these how to make a billion bux books. You can copy them but you can't duplicate their results.

Ted Nicholas, that kid on late night TV, and some others were the same. Their how to do what they do products fell far short of being adequate.

Jerry Buchanan, Bob Bly, et al, fall a little short but come a lot closer to providing the key to success through marketing, promotion, selling information, or self publishing, etc..

That guerilla marketing guy was a total bust too IMHO.

John Kremer and Dan Poynter have supplemental info that is vital to self publishers and info product marketeers. Tom and Marilyn Ross are a close second to John and Dan.

Jeff, Ted, Bob, Jerry, Joe Karbo, et al have some worthwhile insights. But none of them fully deliver what I thought was promised -- certainly not what I needed to duplicate their results.

On an absolute basis this is a one star book. But so many of the others are as bad or worse I had to give it two stars. 1.5 stars is probably a more accurate rating.

People who are brand new to this topic may well be wowed and give it 5 stars. When they revisit their assessment after a few years they will change their minds too. If you are new to this topic then buy the book! It will give you an introduction and overview worth having.

If you have experience but need something more to move you from so-so results to the 10000000 success level then keep looking.

If you have time borrow the book from the library and browse it. But do not expect to find the magic silver bullet solution to becoming rich in any of these books.

14 of 15 people found the following review helpful:

1.0 out of 5 stars Don't Waste Your Time or Money On This One, September 8, 2000

By 

"ggwhite" (San Diego, CA) - See all my reviews

This review is from: How to Make a Whole Lot More Than 1,000,000 Writing, Commissioning, Publishing, and Selling How to Information (Paperback)

I agree 100% with the other reviewer. I bought this book and was thoroughly disappointed--I actually gave it away. Lant seems to like hearing himself talk because this book, like his others, are the result of taking a handful of information and spreading it very thinly thoroughout 300+ pages. Lant seems to equate a high page count with quality. The info in this book is so behind the times... he apparently never took the effort to update it. Save your $$ as all of the info in this tome is available for free--and more interestingly written without the pomposity he's so well known for--on the web. If you must, get it second hand. You'll find plenty of copies in used book stores. Hmmm... I wonder why?

12 of 14 people found the following review helpful:

1.0 out of 5 stars Very disappointing, September 21, 1999

By A Customer

This review is from: How to Make a Whole Lot More Than 1,000,000 Writing, Commissioning, Publishing, and Selling How to Information (Paperback)

Thankfully, I checked this book out from the library. I read it and found absolutely little value. The information is outdated and is totally written to sell the author's products. Don't waste your time or money on this book.