Writing Effective News Releases: How To Get Free Publicity For Yourself, Your Business, Or Your Organization [Paperback]

Catherine V. McIntyre (Author)

Book Description

Publication Date: July 3, 2008 | ISBN-10: 0941599000 | ISBN-13: 978-0941599009 | Edition: 2

Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can with a good news release. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.

Editorial Reviews

Review

Many businesses have reported significant increases in sales as a direct result of stories generated from news releases. Studies have shown that responses to editorials derived from news releases are about seven times as effective as paid advertising, yet cost only a fraction of the amount. People trust editorials as unbiased reporting. Advertising, on the other hand,is looked upon with skepticism because people know the advertiser is trying to sell something.

WRITING EFFECTIVE NEWS RELEASES is aimed at teaching you how to get needed publicity with little expense. The book provides a cookbook approach to news release writing that focuses on using news values that are essential for any well-written story. It is loaded with actual examples of news releases which have proven effective in generating publicity. It also includes many insights and helpful hints on working with the media and creating newsworthy ideas. -- Home Office Opportunities

Oh Boy! An entire book on news releases. This is a very, very important book, and here's why: The media needs news. It sounds simple, but it's true. News releases are the tools of the trade for TV, radio, Cable, newspapers, and company newsletters. So many people seem to do news releases wrong, and with hundreds coming in a day, a good news release can make the difference between great exposure for your service, product, or event, or no exposure.

The book's biggest selling points: lots of actual news releases are shown and critiqued, arranged intelligently by type of release (TV/radio; non-profit groups, business releases, etc) . Other books have only skimpy info on news releases, this one seems like "the bible"!

The addition of an excellent resource section, full of useful reference books, makes this essential for anyone needing free publicity. Highly recommended. -- Cliff Martin, COSMEP Newsletter, The International Association of Independent Publishers

Written by former reporter and newspaper columnist, Catherine McIntyre, the publication offers a cookbook approach to news release writing that focuses on conveying news value, so your stuff gets ink. The book's loaded with examples of releases that have been effective publicity generators. Also includes helpful hints on working with themedia. -- WHAT'S WORKING -- United Communications Group --This text refers to an out of print or unavailable edition of this title.

About the Author

Catherine V. McIntyre is a successful newspaper columnist and reporter as well as an experienced advertising copywriter.

Product Details

• Paperback: 176 pages
• Publisher: Piccadilly Books, Ltd.; 2 edition (July 3, 2008)
• Language: English
• ISBN-10: 0941599000
• ISBN-13: 978-0941599009
• Product Dimensions: 8 x 10 x 0.4 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #818,652 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

2.0 out of 5 stars Writing Effective News Releases... September 11, 2010

By Joey

Amazon Verified Purchase

There is a lot of fluff and un-necessary information here just for the sake of filling pages. If you manage to go through all the fluff there are some good info as well.

4.0 out of 5 stars Easy to read February 14, 2013

By Charlotte

Amazon Verified Purchase

Simple, easy to read and apply. Delivered within a couple days of purchase. Very satisfied with this purchase. For the price it was definitely a good buy.

4.0 out of 5 stars Still Using It ... January 21, 2012

By Roberta Karchner TOP 50 REVIEWER

Amazon Verified Purchase

Prior to attending seminary, I worked in Communications and as a freelance writer for Christian Organizations. I used this book at that time, and was able to achieve a high level of publicity for many of their events as a result.

Working in a small town for several years as a pastor, I did not really need it, but brought it with me to my new job. Here I serve three churches in a county with larger towns. So, when I needed to get publicity for an event that was being conducted by one of the churches, I whipped this out. Two of the three papers I sent it to used my press release in its entirety.

While the internet has changed a lot of things, writing a good press release means you are much more likely to catch the attention of your local news writers, and the better you write your release, the more likely they are to use it. A great resource to keep on hand.